Social media ethics


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As presented to the Northwest Ohio Chapter of PRSA

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  • The clinical template should be used for presentation to a clinical audience and focused on clinical topics. Examples include clinical grand rounds, clinical conferences and seminars and internal clinical meetings.
  • Social media ethics

    1. 1. Social Media & Ethics<br />January 20, 2011<br />
    2. 2. @OSUsquire<br />I'm the program director for digital/social media @osumc, where I use digital tools to create engaging solutions to improve peoples’ lives.<br />
    3. 3. Ethics<br />3<br />“the principles of conduct governing an individual or a group”<br />Right v. Wrong<br />Img credit:<br />
    4. 4. Social Media<br />4<br />Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”<br />-Brian Solis<br /><br />
    5. 5. 5<br />Privacy and Reputation<br />Truth and Honesty<br />Security<br />Safety<br />Spam<br />Access<br />Inclusive<br />Seeks to educate<br />Social Media Ethical Concerns<br />
    6. 6. Social Media & Ethics<br />6<br />Social Networks are public spaces<br />People engage publicly by collaborating to create a shared desired outcome*<br />Relationships drive collaboration<br />*Collaboration Imperative<br />
    7. 7. Relationships<br />7<br />
    8. 8. Ethical Behavior<br />
    9. 9. Ethical Behavior<br />
    10. 10. Ethical Behavior<br />
    11. 11. Ethical Behavior<br /><ul><li>Called Customer Service
    12. 12. Forwarded situation to The James Customer Service
    13. 13. Followed up with patient</li></li></ul><li>Ethical Behavior<br />
    14. 14. David Armano—<br />SVP at Edleman Digital<br />Source:<br />
    15. 15. HIPAA—Health Insurance Portability and Accountability Act<br />14<br />1. Names<br />2. Geographic subdivisions smaller than a state <br />3. All elements of dates (except year) all ages over 89<br />4. Telephone numbers<br />5. Fax numbers<br />6. Electronic mail addresses<br />7. Social security numbers<br />8. Medical record numbers<br />9. Health plan beneficiary numbers<br />
    16. 16. HIPAA—Health Insurance Portability and Accountability Act<br />15<br />10. Account numbers<br />11. Certificate/license numbers<br />12. Vehicle identifiers and serial numbers, including license plate numbers<br />13. Device identifiers and serial numbers<br />14. Web Universal Resource Locators (URLs)<br />15. Internet Protocol (IP) address numbers<br />16. Biometric identifiers, including finger and voice prints<br />17. Full face photographic images and any comparable images<br />18. Any other unique identifying number, characteristic, or code<br />
    17. 17. Ethical v. Legal<br />Culture-Ethical<br />We don’t talk about protected information because it is the right thing to do for our patients.<br />Rules-Legal <br />We don’t talk about protected information because we could get in trouble.<br />16<br />
    18. 18. Ethical v. Legal<br />Ethical<br />Disclose material connections with a product or brand if you are talking about them on social media because it is transparent.<br />Legal <br />Disclose material connections with a product or brand if you are talking about them on social media because the law says you must.<br />FTC Endorsement Guide<br /><br />17<br />
    19. 19. 18<br />Different relationships demand different conduct.<br />Social Media grays relationship boundaries.<br />Relationship Management<br />
    20. 20.
    21. 21. “Friends” ?<br />
    22. 22. Develop boundaries that make sense for your situation and stick to them. <br />
    23. 23. Dr. Vartabedian’s Rx<br /><br />
    24. 24. Ryan Squire<br />23<br />614.293.0473<br /><br />@OSUSquire<br />