Social media ethics
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As presented to the Northwest Ohio Chapter of PRSA
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Social media ethics
- 1. Social Media & Ethics January 20, 2011
- 2. @OSUsquire I'm the program director for digital/social media @osumc, where I use digital tools to create engaging solutions to improve peoples’ lives.
- 3. Ethics 3 “the principles of conduct governing an individual or a group” Right v. Wrong Img credit: http://businessburrito.com
- 4. Social Media 4 Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
- 5. 5 Privacy and Reputation Truth and Honesty Security Safety Spam Access Inclusive Seeks to educate Social Media Ethical Concerns
- 6. Social Media & Ethics 6 Social Networks are public spaces People engage publicly by collaborating to create a shared desired outcome* Relationships drive collaboration *Collaboration Imperative http://go.osu.edu/rubelethics
- 10. Ethical Behavior
- 12. Forwarded situation to The James Customer Service
- 14. David Armano— SVP at Edleman Digital Source: http://bit.ly/e5srR3
- 15. HIPAA—Health Insurance Portability and Accountability Act 14 1. Names 2. Geographic subdivisions smaller than a state 3. All elements of dates (except year) all ages over 89 4. Telephone numbers 5. Fax numbers 6. Electronic mail addresses 7. Social security numbers 8. Medical record numbers 9. Health plan beneficiary numbers
- 16. HIPAA—Health Insurance Portability and Accountability Act 15 10. Account numbers 11. Certificate/license numbers 12. Vehicle identifiers and serial numbers, including license plate numbers 13. Device identifiers and serial numbers 14. Web Universal Resource Locators (URLs) 15. Internet Protocol (IP) address numbers 16. Biometric identifiers, including finger and voice prints 17. Full face photographic images and any comparable images 18. Any other unique identifying number, characteristic, or code
- 17. Ethical v. Legal Culture-Ethical We don’t talk about protected information because it is the right thing to do for our patients. Rules-Legal We don’t talk about protected information because we could get in trouble. 16
- 18. Ethical v. Legal Ethical Disclose material connections with a product or brand if you are talking about them on social media because it is transparent. Legal Disclose material connections with a product or brand if you are talking about them on social media because the law says you must. FTC Endorsement Guide http://go.osu.edu/FTCendorsementguide 17
- 19. 18 Different relationships demand different conduct. Social Media grays relationship boundaries. Relationship Management
- 21. “Friends” ?
- 22. Develop boundaries that make sense for your situation and stick to them.
- 23. Dr. Vartabedian’s Rx http://33charts.com
- 24. Ryan Squire 23 614.293.0473 Ryan.Squire@osumc.edu @OSUSquire
Editor's Notes
- The clinical template should be used for presentation to a clinical audience and focused on clinical topics. Examples include clinical grand rounds, clinical conferences and seminars and internal clinical meetings.