Social media &
compliance
in the financial industry
@AdvisorWebsite
@FinSocMedia
Twitter.com/amymcilwain
Facebook.com/FSMfanpage
Linkedin.com/in/amymcilwain
Youtube.com/amymc...
@AdvisorWebsite
@FinSocMedia
Agenda
1) Social media policy and training
2) Management Training
3) Reputation & Brand
4) Le...
@AdvisorWebsite
@FinSocMedia
“Forms of electronic communication through
which users create online communities
to share inf...
@AdvisorWebsite
@FinSocMedia
Compliance.
@AdvisorWebsite
@FinSocMedia
Regulatory Notice
10-06 and 11-39
“The goal of this Notice is to ensure that—as
the use of so...
@AdvisorWebsite
@FinSocMedia
Social Media Policy & Training
“Each firm must develop policies and
procedures that are best ...
@AdvisorWebsite
@FinSocMedia
Company Goals
• Introduction to company social media team
• Overview of company social media ...
@AdvisorWebsite
@FinSocMedia
Personal Use of Social Media
• Definition of personal use of social media
• When to include s...
@AdvisorWebsite
@FinSocMedia
Business Use of social media
• Definition of business use of social media
• How to represent ...
@AdvisorWebsite
@FinSocMedia
Recommendations & reviews
• Recommendations for others
• LinkedIn recommendations vs endorsed...
@AdvisorWebsite
@FinSocMedia
Pre-review vs post review
• Static Content
• Interactive Electronic Forum
• Social Media Arch...
@AdvisorWebsite
@FinSocMedia
Social media ethics
• Demonstrating tolerance for alternative points
of views
• Social media ...
@AdvisorWebsite
@FinSocMedia
Management training
• Employer rights to monitor how employees use social media for personal
...
@AdvisorWebsite
@FinSocMedia
Reputation & Brand
Brand Consistency
• Key messages and soundbites
• Logo placement and brand...
@AdvisorWebsite
@FinSocMedia
Legal & privacy
Copyright Law
• Use of images
• Sharing third-party content
• Content repurpo...
@AdvisorWebsite
@FinSocMedia
Operational
Social Network Security
• Choosing passwords
• Transferring network ownership
• W...
@AdvisorWebsite
@FinSocMedia
Download the Compliance Guide
www.financialsocialmedia.com
@AdvisorWebsite
@FinSocMedia
How to…
• LinkedIn Endorsements Settings
• LinkedIn Review Options
• LinkedIn Connection Priv...
@AdvisorWebsite
@FinSocMedia
Clean layout &
design
Search engines
love blogs!
Social buttons
on every page
@AdvisorWebsite
@FinSocMedia
@AdvisorWebsite
@FinSocMedia
@AdvisorWebsite
@FinSocMedia
@AdvisorWebsite
@FinSocMedia
Lessons from Leamnson
• Consistent branding across multiple channels
• The best messages add ...
@AdvisorWebsite
@FinSocMedia
“The secret of change is to focus all of
your energy not on fighting the old but
on building ...
@AdvisorWebsite
@FinSocMedia
Education
Social Media Coaching
FSM University
1-1 Training
Managed Services
Social Media Sta...
@AdvisorWebsite
@FinSocMedia
Call AdvisorWebsites today
1-888-946-3188
To get a complimentary consultation and learn about...
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Social Media and Compliance - Here's what you can (and cannot) do

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Join Financial Social Media expert Amy McIlwain and Maggie Crowley in a discussion on everything you should know as a financial professional using social media.

We'll cover what you can (and should) be doing to promote you firm online & explain how to create a compliant social strategy.

Published in: Marketing, Technology, Business
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Social Media and Compliance - Here's what you can (and cannot) do

  1. 1. Social media & compliance in the financial industry
  2. 2. @AdvisorWebsite @FinSocMedia Twitter.com/amymcilwain Facebook.com/FSMfanpage Linkedin.com/in/amymcilwain Youtube.com/amymcilwain
  3. 3. @AdvisorWebsite @FinSocMedia Agenda 1) Social media policy and training 2) Management Training 3) Reputation & Brand 4) Legal & Privacy 5) Operational 6) How-to demo 7) Case study
  4. 4. @AdvisorWebsite @FinSocMedia “Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos).” - Merriam-Webster
  5. 5. @AdvisorWebsite @FinSocMedia Compliance.
  6. 6. @AdvisorWebsite @FinSocMedia Regulatory Notice 10-06 and 11-39 “The goal of this Notice is to ensure that—as the use of social media sites increases over time—investors are protected from false or misleading claims and representations, and firms are able to effectively and appropriately supervise their associated persons’ participation in these sites.” “At the same time, FINRA is seeking to interpret its rules in a flexible manner to allow firms to communicate with clients and investors using this new technology.”
  7. 7. @AdvisorWebsite @FinSocMedia Social Media Policy & Training “Each firm must develop policies and procedures that are best designed to ensure that the firm and its personnel comply with all applicable requirements.” Regulator Notice 10-06 “A firm must conduct appropriate training and education concerning its policies, including those relating to social media. “ Regulator Notice 11-39
  8. 8. @AdvisorWebsite @FinSocMedia Company Goals • Introduction to company social media team • Overview of company social media properties • Company social media goals • How employees can participate
  9. 9. @AdvisorWebsite @FinSocMedia Personal Use of Social Media • Definition of personal use of social media • When to include social media disclaimers • Risks of posting on personal vs. company social networking profiles • What type of information should be confidential, what’s okay to share and how to tell the difference • How to manage online recommendations • Employee social media privacy
  10. 10. @AdvisorWebsite @FinSocMedia Business Use of social media • Definition of business use of social media • How to represent the company brand on social networking sites • Issues that could impact data security and confidential information • Overview of intellectual property, copyright and fair use as it pertains to social media • How and when to respond to third-party messages
  11. 11. @AdvisorWebsite @FinSocMedia Recommendations & reviews • Recommendations for others • LinkedIn recommendations vs endorsed skills • Recommendations on 3rd party sites – Google Reviews – Yelp – Angie’s List – Facebook
  12. 12. @AdvisorWebsite @FinSocMedia Pre-review vs post review • Static Content • Interactive Electronic Forum • Social Media Archiving
  13. 13. @AdvisorWebsite @FinSocMedia Social media ethics • Demonstrating tolerance for alternative points of views • Social media discrimination and harassment • Determining what is appropriate to share on social media and what is inappropriate
  14. 14. @AdvisorWebsite @FinSocMedia Management training • Employer rights to monitor how employees use social media for personal and business use • Free speech rights and what employers can prohibit employees from saying online • Rules for using social media to screen job applicants and monitor employees’ personal communications • Guidance for connecting with employees on social media • Guidance for whether employers can investigate an employee’s misconduct on social media, both on and off duty • Customer and prospect data security • Social media property ownership • Use of mobile devices for social networking on the job
  15. 15. @AdvisorWebsite @FinSocMedia Reputation & Brand Brand Consistency • Key messages and soundbites • Logo placement and branding guidelines • Use of images and photos • Post & pre-review process Responding to 3rd party posts • How to determine whether a response is needed • Timeliness of response • Tagging people and profiles
  16. 16. @AdvisorWebsite @FinSocMedia Legal & privacy Copyright Law • Use of images • Sharing third-party content • Content repurposing Photo Privacy • When and where to include disclosures • Obtaining photo releases • Tagging others (employees, clients, media)
  17. 17. @AdvisorWebsite @FinSocMedia Operational Social Network Security • Choosing passwords • Transferring network ownership • What to do when an employee leaves • Malware and phishing scams • Mobile app security and mobile posting policy Regulatory & Compliance • Compliance pre-review process • Compliance post-review process • Crisis management
  18. 18. @AdvisorWebsite @FinSocMedia Download the Compliance Guide www.financialsocialmedia.com
  19. 19. @AdvisorWebsite @FinSocMedia How to… • LinkedIn Endorsements Settings • LinkedIn Review Options • LinkedIn Connection Privacy • Twitter Private Lists
  20. 20. @AdvisorWebsite @FinSocMedia Clean layout & design Search engines love blogs! Social buttons on every page
  21. 21. @AdvisorWebsite @FinSocMedia
  22. 22. @AdvisorWebsite @FinSocMedia
  23. 23. @AdvisorWebsite @FinSocMedia
  24. 24. @AdvisorWebsite @FinSocMedia Lessons from Leamnson • Consistent branding across multiple channels • The best messages add value (not self promotional) • Share content & drive traffic back to your website • Allow readers to share your content on social
  25. 25. @AdvisorWebsite @FinSocMedia “The secret of change is to focus all of your energy not on fighting the old but on building the new.” - Socrates
  26. 26. @AdvisorWebsite @FinSocMedia Education Social Media Coaching FSM University 1-1 Training Managed Services Social Media Startup Turnkey Management Email Marketing Consulting Marketing Audit Digital Strategy Action Plan
  27. 27. @AdvisorWebsite @FinSocMedia Call AdvisorWebsites today 1-888-946-3188 To get a complimentary consultation and learn about our exclusive social media packages!

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