Advocacy Through Interaction

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Using the New Social Media to Communicate with Policymakers
Facebook, Twitter, and other social networking strategies are rapidly becoming a part of the Washington scene. But are they an effective way to get your message to members of Congress and other policymakers? Experts in social media will explain how they work, and how members of Congress, the administration, the press, and others use these communications tools to disseminate and gather information and to drive their policy agendas.

Published in: Health & Medicine, Education
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Advocacy Through Interaction

  1. 1. Advocacy Through Interaction<br />Using Social Media<br />To Achieve Advocacy Goals<br />
  2. 2. Advocacy Goals<br />Identify and secure funding for ProjectONE<br />Increase funding for National Institutes for Health<br />Increase funding/prevent cuts to funding for unique needs of academic medicine<br />
  3. 3. Using Social Media<br />To educate leaders, staff, students, alumni, and patients on impact of Health Care Reform<br />To communicate directly/publically with elected officials<br />Crowdsource advocacy<br />
  4. 4. Content Is King<br />Targeted Audiences<br />Large Audiences<br />Valuable Messages<br />
  5. 5. Connect With Video<br />Pelotonia:<br />Grass Routs Bike Tour<br />All money raised goes to The James Cancer Hospital and Solove Research Institute<br />Lance Armstrong--Cancer Continuum Speech<br />Cancer Prevention<br />Screening and Early Detection<br />Access to Care<br />Scientific Research<br />Survivorship<br />Pain Free End of Life<br />
  6. 6. Connect With Video<br />
  7. 7. Connect With Video<br />
  8. 8. Integrate With Blogs<br />http://osumcnews.wordpress.com/2009/08/12/senator-sherrod-brown-talks-health-care-reform-at-ohio-state/<br />
  9. 9. Integrate With Twitter<br />ChuckN2NGNRT @OSUMC Senator Sherrod Brown Talks Health Care Reform at Ohio State: Senator Sherrod Brown (D-Ohio) http://bit.ly/14hsax<br />katie_mccartneyRT @OSUMC: Senator Sherrod Brown Talks Health Care Reform at Ohio State http://bit.ly/14hsax<br />
  10. 10. Metrics<br />http://bit.ly/14hsax<br /><ul><li>61 Clicks
  11. 11. August 14-28
  12. 12. US, Japan, Canada, UK
  13. 13. Follow up Questions and Comments</li></li></ul><li>Elected Officials Are Here<br />
  14. 14. Elected Officials Are Here<br />
  15. 15. Elected Officials Are Here<br />KEY QUOTE: “The American people deserve a Congress that is transparent and accountable to the people it serves. When the American people get involved, Congress listens. Thanks to the Web and social media, the American people are more involved in their government than ever before.”<br />Source: http://www.johnboehner.com/?p=503<br />
  16. 16. Electronic Records Cost Money<br />Prove the value<br />Use the customer <br />Use our leaders<br />Highlight the work of top officials<br />
  17. 17. Tell Your Story<br />http://osumcnews.wordpress.com/2009/08/20/hhs-secretary-sebelius-to-talk-electronic-records-at-ohio-state-medical-center/<br />
  18. 18. They Will Tell Theirs<br />Source: http://www.dispatch.com/live/content/local_news/stories/2009/08/21/sebelius.html?type=rss&cat=&sid=101&title=U.S.+health+secretary+backs+government-run+insurance+during+OSU+visit<br />
  19. 19. Let Others Tell Your Story<br /><ul><li>51, 690 Views
  20. 20. 604 Ratings
  21. 21. 4 ½ out of 5
  22. 22. 82 Responses</li></ul>Source: http://www.youtube.com/watch?v=DO9cCZANTfg<br />
  23. 23. “Facebook is for my Kids”<br />If Facebook were a country:<br />China<br />India<br />United States<br />Facebook<br />Indonesia<br />Brazil <br />Pakistan<br />“The fastest growing demographic is those 35 years old and older”<br />-Facebook<br />Source: http://www.facebook.com/press/info.php?statistics<br />
  24. 24.
  25. 25.
  26. 26. Ryan Squire<br />Social/Digital Media Program Director<br />614-293-0473<br />Ryan.Squire@OSUMC.edu<br />Twitter: @OSUsquire<br />

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