The Ethics of Social Media PR Talk Is Cheap November 12, 2008
Rule #1:  Use common sense Rule #2:  Follow rule #1
IP
<ul><li>Astroturfing </li></ul><ul><li>Ghost Blogging </li></ul><ul><li>Online Personas </li></ul><ul><li>Wikipedia </li><...
Astroturfing
 
 
Ghost  blogging
 
online persona
 
Wikipedia
 
 
WikiScanner.virgil.gr
 
 
<ul><li>Suggest changes via the ‘Discussion’ page </li></ul><ul><li>Maintain  N eutral  P oint  O f  V iew </li></ul><ul><...
<ul><li>Michael O’Connor Clarke [email_address] (416) 515-7517 x 245 michaelocc.com twitter.com/michaelocc </li></ul><ul><...
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The Ethics Of Social Media PR

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Slides from ethics presentation given at the Talk Is Cheap unconference on November 12, 2008

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  • The Ethics Of Social Media PR

    1. 1. The Ethics of Social Media PR Talk Is Cheap November 12, 2008
    2. 2. Rule #1: Use common sense Rule #2: Follow rule #1
    3. 3. IP
    4. 4. <ul><li>Astroturfing </li></ul><ul><li>Ghost Blogging </li></ul><ul><li>Online Personas </li></ul><ul><li>Wikipedia </li></ul>
    5. 5. Astroturfing
    6. 8. Ghost blogging
    7. 10. online persona
    8. 12. Wikipedia
    9. 15. WikiScanner.virgil.gr
    10. 18. <ul><li>Suggest changes via the ‘Discussion’ page </li></ul><ul><li>Maintain N eutral P oint O f V iew </li></ul><ul><li>Follow the established process for creating new articles </li></ul><ul><li>Don’t attack others </li></ul>
    11. 19. <ul><li>Michael O’Connor Clarke [email_address] (416) 515-7517 x 245 michaelocc.com twitter.com/michaelocc </li></ul><ul><li>Dave Fleet [email_address] (416) 515-7517 x 232 davefleet.com twitter.com/davefleet </li></ul>Questions?

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