Successfully reported this slideshow.

Social media by design

868 views

Published on

As presented to the OSU ELT

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social media by design

  1. 1. Social Media By Design<br />December 15, 2010<br />
  2. 2. @OSUsquire<br />I'm the program director for digital/social media @OSUMC, where we will use digital tools to predict & prevent disease and empower patients.<br />
  3. 3. 3<br />VisionMission & Values<br />MissionTo improve people’s lives through innovation in research, educationand patient care<br />VisionWorking as a team, we will shapethe future of medicine by creating, disseminating and applying new knowledge, and by personalizing health care to meet the needs of each individual<br />ValuesExcellence, Collaborating as ONE University, Acting with Integrity & Personal Accountability, Openness & Trust, Diversity in People & Ideas, Change & Innovation, Simplicity in our Work, Leadership, Empathy & Compassion<br />PromiseImproving people’s lives… through personalized health care<br />
  4. 4. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care<br />Become a high performance organization and workplace of choice<br />Generate an investment fund for mission development<br />4<br />Strategic Goals<br />
  5. 5. Understand the collective <br />Culture<br />(knowledge, experience, beliefs, values, attitudes) of our Employees, Patients & Communities<br />in which we operate so that we can deliver healthcare in a way that is <br />Predictive, Preventive, <br />PersonalizedandParticipatory<br />(P4 Medicine). <br />5<br />Social Business<br />
  6. 6. Getting Started<br />Social Media @OSUMC<br />What we do now<br />What we are planning<br />How we change medicine<br />6<br />
  7. 7. Issues<br />
  8. 8. Issues<br />
  9. 9. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care<br />Become a high performance organization and workplace of choice<br />Generate an investment fund for mission development<br />9<br />Strategic Goals<br />
  10. 10. Access<br />Tammy Moore<br />Director<br />Emergency Services at Ohio State University Medical Center<br />
  11. 11. “Our policy is that you, the employee, may use Social Media for personal use only during non-working time and in strict compliance with all other terms of this and other Medical Center and University policies.”<br />Policy<br />Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF<br />
  12. 12. “Conduct that would be illegal or a violation of a Medical Center or University policy in the “offline” world would still be illegal or a violation of the policy when it occurs online.”<br />Policy<br />Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF<br />
  13. 13. Don'ts:<br />Confidential OSU information<br />Patient information<br />Personnel Information<br />Legal Information<br />Materials that belong to someone else<br />Policy<br />Policy Online: https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF<br />
  14. 14. Guidelines:<br />Policy requires adherence to the Social Media Participation Guidelines. <br />The Guidelines are administered by Communications and Marketing.<br />Policy<br />Policy Online: https://onesource.osumc.edu/sites/Audience/Leaders/Pages/Social%20Media%20Guidelines.aspx <br />
  15. 15. Toolkit<br />http://bit.ly/socialmediaOSUMC<br />
  16. 16. The Process<br />What is the overall Plan?<br />1<br />Who is our Audience?<br />2<br />What are our Goals?<br />3<br />What Resourcesare available?<br />4<br />How are we changing Relationships?<br />5<br />Which Technologies should we use?<br />6<br />
  17. 17. Getting Started<br />Social Media @OSUMC<br />What we do now<br />What we are planning<br />How we change medicine<br />
  18. 18. Build Relationships<br />
  19. 19. Listen<br />
  20. 20. Respond<br />
  21. 21. Respond (Quicker!)<br />
  22. 22. Influence<br />
  23. 23. Enlist<br />
  24. 24. CEO Blog<br />Overall picture<br />Not just text<br />Current Events<br />Candid<br />http://medicalcenter.osu.edu/aboutus/keeping_in_touch/default.aspx<br />
  25. 25. Department Blogs<br />Story tell<br />Responsive<br />High level<br /> Details<br />Content Calendar<br />
  26. 26. Thought Leadership<br />Collection<br />Platform<br />Discussion<br />Multi-media<br />http://phc.osumc.edu<br />
  27. 27. Facebook Page<br />Aggregate Stories<br />Quick calls to action<br />Ask an opinion<br />Video<br />Pictures<br />Links<br />http://facebook.com/osumedicalcenter<br />
  28. 28. YouTube<br />http://youtube.com/osumedicalcenter<br />
  29. 29. YouTube—UGC <br />Give them tools<br />Make it a competition<br />http://www.youtube.com/watch?v=_-GrLhTYYs4<br />
  30. 30. YouTube—Help Our Customers <br />http://www.youtube.com/watch?v=1QbUcFIl0sw<br />
  31. 31. Collect Stories<br />Provide Online/Offline Opportunity<br />Social Sharing<br />Inform<br />Web<br />http://projectone.osu.edu/<br />
  32. 32. Getting Started<br />Social Media @OSUMC<br />What we do now<br />What we are planning<br />How we change medicine<br />
  33. 33. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care<br />Become a high performance organization and workplace of choice<br />Generate an investment fund for mission development<br />33<br />Strategic Goals<br />
  34. 34. Total Digital Presence<br />
  35. 35. Source: http://darmano.typepad.com/logic_emotion/2010/07/gameplan.html<br />David Armano—SVP at Edleman Digital<br />
  36. 36. In Amber’s words…<br /><ul><li>Listen to the newly amplified and disseminated voices of our customers online
  37. 37. Respond to that feedback, and take it into consideration when we make decisions related to how you operate
  38. 38. Provide helpful, useful information to our customers that support their entire relationship with us, not just their moment of purchase
  39. 39. Empower every person in our business to be and do all of these things themselves, within agreed upon guidelines, but with the freedom to respond with speed and personality
  40. 40. Adapt our people and processes to provide more open, fluid networks of communication. That means inside our business, between our business and community (past, present, and future customers), and among and within the community itself</li></ul>Source: http://go.osu.edu/beyondcampaigns<br />
  41. 41. In Amber’s words…<br /><ul><li>Listen to the newly amplified and disseminated voices of our customers online
  42. 42. Respond to that feedback, and take it into consideration when we make decisions related to how you operate
  43. 43. Provide helpful, useful information to our customers that support their entire relationship with us, not just their moment of purchase
  44. 44. Empower every person in our business to be and do all of these things themselves, within agreed upon guidelines, but with the freedom to respond with speed and personality
  45. 45. Adapt our people and processes to provide more open, fluid networks of communication. That means inside our business, between our business and community (past, present, and future customers), and among and within the community itself</li></ul>Source: http://go.osu.edu/beyondcampaigns<br />
  46. 46. Social Media @OSUMC<br />What we do now<br />What we are planning<br />How we change medicine<br />
  47. 47. David Armano—<br />SVP at Edleman Digital<br />Source: http://www.flickr.com/photos/7855449@N02/2780450986/sizes/o/in/set-72157606844282993/<br />
  48. 48. Understand the collective <br />Culture<br />(knowledge, experience, beliefs, values, attitudes) of our Employees, Patients & Communities<br />in which we operate so that we can deliver healthcare in a way that is <br />Predictive, Preventive, <br />PersonalizedandParticipatory<br />(P4 Medicine). <br />40<br />Social Business<br />
  49. 49. Ryan Squire@OSUsquireRyan.Squire@osumc.edu614-293-0473<br />

×