Presentation about virtual worlds (e.g. Second Life), presented on ONE Agency's first Lunch 2.0 (lunch20.one-agency.be)

1. Introduction

2. Welcome at Lunch2.0 about Second Life and virtual worlds

3. Welcome at Lunch2.0 about Second Life and virtual worlds

5. ONE Agency is a new style
interactive agency, with
over a decade of
experience.
We see ourselves as a third
generation agency.

6. ONE Agency is a new style ONE Agency uses the
interactive agency, with internet, (interactive) TV,
over a decade of print, events ... to reach
experience. and interact with your
customers where they
We see ourselves as a third
really are.
generation agency.

7. ONE Agency is a new style ONE Agency uses the
interactive agency, with internet, (interactive) TV,
over a decade of print, events ... to reach
experience. and interact with your
customers where they
We see ourselves as a third
really are.
generation agency.
ONE Agency helps you design, build and manage fresh, bold, creative
“new media experiences” using cutting edge technology.

8. ONE Agency is about
“New Interactive Communication”

9. Some of our customers

10. State-of-the-art websites

11. Rich Media Sites

12. 2.0 And Community Projects

13. ONE Agency meets Philip Rosedale
(CEO Linden Labs)

14. ONE Agency meets Philip Rosedale
(CEO Linden Labs)

15. ONE Agency meets Philip Rosedale
(CEO Linden Labs)

16. Virtual Worlds
Making sense of
Virtual Worlds and Second Life

17. What are virtual worlds?
A virtual world is an online 3D virtual world where members meet and
discuss as three dimensional characters.

18. What are virtual worlds?
A virtual world is an online 3D virtual world where members meet and
discuss as three dimensional characters.

19. So we understand each other
★ Avatar — A 3-D representation (realistic or otherwise) of an internet
user. (The name derives from the Sanskrit word Avatāra, meaning "incarnation" and it was
popularised by Neal Stephenson in his cyberpunk novel Snow Crash (1992).)
★ Persistent world — A persistent world’s plots and events continue to
develop even while some of the players are not playing their character.
★ MMORPG — Massively Multiplayer Online Role-Playing Game
Thanks to
Wikipedia

20. A bit of history
1985 1995
The first large scale commercial networked
Beta launch of “Alpha World”, now Active Worlds,
multi-user virtual world “Habitat” was
the first 3D virtual world and still active today.
launched.
12

21. Today

22. Today
EverQuest

23. Today
EverQuest
World of Warcraft

24. Today

25. What’s next?
15

26. What’s next? Twitter + Second Life
Across platforms
15

27. Second Life Basics
An Island
A piece of land
A building

28. An Island
Second Life is build
up of islands. A set of
islands can be
combined to make a
bigger island.
There is a central
piece of ‘mainland’.

29. A piece of land
Islands are cut up in
pieces of land which
can be sold
individually.

30. A building
Second Life residents can
build whatever building
they like on their piece of
land.

31. Let’s dive deeper into Second Life
Introducing:
Miel Van Opstal
Enthusiast Evangelist Microsoft
Alias Coolz0r Courier

32. Thank you Miel

33. BUT
Don’t believe the hype!
Philip Rosedale (CEO Linden Labs)
“Second life will only be mature in about 10 years time.”

34. So Why Second Life

35. So Why Second Life
★ NOT:
• To generate impressions
• To reach a huge audience
• To score high on traditional ratios

36. So Why Second Life
★ NOT:
• To generate impressions
• To reach a huge audience
• To score high on traditional ratios
★ BUT:
• To get a feel for the community experience (it feels real)
• To look into the future of interactive communication and media.
(communication, personal contact online, ...)
• Cherry on the cake: Return on Buzz

37. So Why Second Life
★ Second Life offers a remarkable visualization of how online virtual
communities work.
★ Avatars can build their own community within Second Life by setting
up ‘groups’ and making ‘friends’:
★ This community-forming aspect is a cornerstone to success in Second
Life.

38. What are the opportunities
Build Build Build
a house an island a world

39. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
objects and services
• Virtual real estate
development
• Subscription
• Microtransactions

40. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
objects and services
• Virtual real estate
development
• Subscription
• Microtransactions

41. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
Advertising (virtual
•
objects and services
traditional)
• Virtual real estate
• Creating highly involving
development
digital experiences
• Subscription
• Interacting with your
audience • Microtransactions

42. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
Advertising (virtual
•
objects and services
traditional)
• Virtual real estate
• Creating highly involving
development
digital experiences
• Subscription
• Interacting with your
audience • Microtransactions

43. What are the opportunities
★ The essence of Second Life is community and communication.
★ People active in Second Life are there mainly to meet people and build
a (virtual) social network.
★ Therefore success in Second Life requires a marketing 2.0 approach,
building a conversation with the audience is crucial.

44. How to go into virtual worlds

45. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.

46. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.

47. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.
★ Be relevant to the people in SL
• Offer a service in SL
• Provide entertainment
• Leverage the communication possibilities

48. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.
★ Be relevant to the people in SL
• Offer a service in SL
• Provide entertainment
• Leverage the communication possibilities
★ Don’t copy real life or even the internet
• Think out of the ‘real life’ box

49. Closing thoughts
Virtual worlds exist since about 10 years now, but technology and
networking have only just caught up.
Today virtual worlds really start developing themselves, mainly
through their own communities.
Experimenting is the only way to be on this fast moving train. But
experiment intelligently
28

50. Questions?
Bert
Van Wassenhove
ONE Agency NV
Technologiepark 3
9052 Gent
T +32 9 2436 011
M +32 497 52 74 01
bert.vanwassenhove@one-agency.be
Second Life: Bert Heyse
www.one-agency.be