How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings


Published on - How To Get Targeted Customers To Find You - Instead Of The Other Way Round - Through Adwords Pay Per Click Advertising

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings

  1. 1. Capture Prospects, Build Relationship Boost Sales How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings
  2. 2. About Automation Edge <ul><li>Automation Edge is principally involved in: </li></ul><ul><li>- Windows Automation </li></ul><ul><li>- Marketing Automation </li></ul><ul><li>Through Marketing Automation , We help companies : </li></ul><ul><li>- Cut cost </li></ul><ul><li>- Boost productivity </li></ul><ul><li>- Increase sales </li></ul>
  3. 3. AE/WinAutomation Featured In: WinAutomation Software Trusted By 50,200+ Users Around The World Automation Partner
  4. 4. General Problem/Challenges <ul><li>Setting Up And Maintenance of Campaign Is Time Consuming And Tedious </li></ul><ul><li>Lack Of Mechanism To Measure ROI and Maximize Conversions </li></ul><ul><li>More Time Needed To Work On Things That Matters Most – Follow Up And Covert Prospects </li></ul>
  5. 5. Specific Campaign Problem/Challenges <ul><li>Rising Cost Per Click With Rising Keyword Competition </li></ul><ul><li>Low Click Through Rate (CTR) </li></ul><ul><li>& Quality Score Due To Unfocused Ad Groups, Keywords and Landing Pages </li></ul><ul><li>Lackluster Conversion Rates </li></ul><ul><li>And ROI </li></ul>
  6. 6. Objectives <ul><li>Drive Targeted, Qualified Traffic To Your Website </li></ul><ul><li>Create Attention & Appeal For Your Offerings </li></ul><ul><li>Convert Prospects To Customers Through Highlights Of Your Competitive Advantages </li></ul>
  7. 7. Benefits Of Pay Per Click <ul><li>Obtain “Targeted & Warm” Prospects – Who Are Already Looking For You </li></ul><ul><li>Create Loyal Clients With A Lifetime Value </li></ul><ul><li>Unparalleled Effectiveness, Flexibility, Control & Predictability Compared To Other Advertising Channels </li></ul>
  8. 8. Your Customers Are Specifically Searching For YOU! <ul><li>Google </li></ul><ul><li>Adwords </li></ul><ul><li>Relevant: </li></ul><ul><li>Keyword </li></ul><ul><li>Advertising </li></ul><ul><li>Measurable </li></ul><ul><li>& Trackable </li></ul><ul><li>(ROI) </li></ul><ul><li>Allows for </li></ul><ul><li>testing and </li></ul><ul><li>tweaking </li></ul><ul><li>Fully control </li></ul><ul><li>your ad budget </li></ul><ul><li>Easily create </li></ul><ul><li>and edit your </li></ul><ul><li>ads </li></ul>
  9. 11. Benefits Of Pay Per Click <ul><li>Fast Roll Out Of Ad – Decide On Ad And Immediately Attract Prospects </li></ul><ul><li>Pay Only Upon Performance </li></ul><ul><li>- CPC & CPC – Every Dollar Goes To Bringing Prospect To YOU! </li></ul><ul><li>Measurable and Trackable – CTR, Conversion, Ad Spending, Ad ROI </li></ul>
  10. 12. Scope of Work 1. Define Campaign Goals - Specific To Your Requirements/Directions - Target Keyword Research & Competitor Intelligence - Analyze/Measure Suitability of PrasannaDevi’s Website/Landing Pages Relative To Targeted Keywords
  11. 13. Scope of Work 2. Campaign Set Up - Set Up Relevant Keywords And It’s Variations/ Permutation Mis-Spellings - Targeted Keywords Grouping Per Ad Group
  12. 14. Scope of Work 2. Campaign Set Up - Writing of Tightly Focused Keyword-Based Ad Copy - 2 Ad Variations Per Ad Group Targeting A Specific Keyword/Phrase
  13. 15. Scope of Work 2. Campaign Set Up - Replicate For All Ad Groups In Tight Keyword-Focused Manner - Design Ad Groups Ad With Targeted Keywords To Related Landing Pages – So As To Increase Ad Relevance & Google Quality Score
  14. 16. Scope of Work 3. Measure Performance - Setting Up Of Proprietary Tracking Scripts And Codes - Track Keywords Performance According To Click-Through Rate, Attention, Interest, Desire Level, Clicks, Sales, Conversion Rate (e.g. Sign Up Rate)
  15. 17. Scope of Work 3. Measure Performance - Split/Taguchi Multivariance/ Orthogonal Testing - Track Adwords Content Network On Best Performing Website & Keywords Level - Track “Emotional Hot Button” Words That Get The Clicks/Sales
  16. 18. Scope of Work 3. Measure Performance - Track Which Hours/Country/Referred Websites/Searched Keywords Bring The Most Sales - Track Variations Adwords Copy Elements (Headline, Description Line 1,2 and Display URL) - To Get Most Effective Ad Variation
  17. 19. Scope of Work 4. Optimize Performance To Optimize and Tweak: - Ensure Maximum Conversions - Take Away Underperforming Keywords, Ads, Phrases & Other Factors - Ramp Up Profitable Elements
  18. 20. Scope of Work 4. Optimize Performance
  19. 21. Workflow At A Glance
  20. 22. Significance of Work - Ensure Maximum ROI - Eliminate Guesswork And Find Out What Works and What Doesn’t - Staying Ahead of Competition By Spying On Their Campaigns
  21. 23. Significance of Work - Turn Campaigns Into Profitable Ones As Quickly As Possible Via Advanced Tracking - Minimize Unnecessary Ad Spending By Adopting A Scientific Advertising Approach - Save Precious Cost & Time
  22. 24. Examples Through Advanced Orthogonal and AIDA Testing , We Can Track: That Ad A Produces: 200 Clicks – 2 Sales And Ad B Produces: Only 100 Clicks But 10 Sales Winner : Ad B – 10% Conversation Rate Significance : Less Actions Needed, Faster Time, Less Cost Spent, More Profit Earned
  23. 25. How Adwords Can Pay For Itself Example:
  24. 26. Work Schedule 1. Goal Definition And Campaign Set Up (14 Days) 2. Measure, Optimization, Management (Monthly Management)
  25. 27. Miscellaneous Common PPC Mistakes (aka Fastest Way To Lose Money) - Not Continually Testing and Tracking - Dumping All Keywords Into 1 Ad Group - Irrelevant Keywords In Ad Group - Poor Landing Page – Not Relevant To Ad - Writing Only 1 or 2 Ad For Whole Campaign - Not Using Appropriate Negative Keywords - Targeting Broad Unfocused Audience - Leaving Adwords Account On Autopilot
  26. 28. Miscellaneous Screenshots – KW Tracking - AIDA
  27. 29. Miscellaneous Screenshots – KW Tracking - AIDA
  28. 30. Miscellaneous Screenshots – KW Tracking - AIDA
  29. 31. Miscellaneous Ad Examples
  30. 32. Miscellaneous Competitor Ad Examples
  31. 33. Automation Edge’s Advantage - Experienced Team In Online Marketing & PPC - Better Than Risk Free Guarantee: 2 Weeks FREE Trial, If Decide Not To Go Ahead – Get To Keep Work Done - Will Not Work With Other Clients Bidding On The Same Keywords As You (e.g. Travel Agencies) To Avoid Conflict Of Interest