For the requirement of UB-0203

2. STRONGLY AGREE (SA) AGREE (A) DISAGREE (D) STRONGLY DISAGREE (SD)
NO. QUESTION TOTAL
MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE
A) i. I want the cinema to sell slices fruits 15 12 22 33 11 3 3 1 100
ii. I want the cinema to sell salads. 4 5 18 20 21 17 8 7 100
iii. I do not want the cinema to sell chocolates 8 7 7 6 18 15 18 21 100
B) i. I want to eat fruits and salads. 9 3 17 26 21 15 4 5 100
ii. I do not want to eat junk foods. 5 11 6 2 25 19 15 17 100
C) i. The ticket rates on weekend are expensive? 27 22 20 19 4 5 0 3 100
ii. I pay the ticket on my own. 21 15 28 31 0 2 2 1 100
I like people to have a conversation on the phone in
D) i. 0 3 0 0 12 5 39 41 100
the cinema.
ii. I do not like parents to bring small kids to a cinema. 17 14 16 16 11 14 7 5 100
iii. I feel irritated when people talk loudly in the cinema. 40 37 8 6 1 1 2 5 100
TOTAL 146 129 142 159 124 96 98 106 1000

3. GENDER
49
Female
51
Male
48 48.5 49 49.5 50 50.5 51
FREQUENCY / PERCENTAGE
Gender n
Male 51
Female 49
Total 100

4. AGE RANGE BETWEEN MALE AND FEMALE
40
FREQUENCY / PERCENTAGE 35
30 36
25
30
MALE
20
FEMALE
15
15
10
5 8
6 5
0
18 - 21 22 - 25 26 & above
AGE RANGE MALE FEMALE
18 - 21 30 36
22 - 25 15 8
26 & above 6 5
TOTAL 51 49

5. ITEMS SA A D SD
A)i. 27 55 14 4
ii. 9 38 38 15
iii. 15 13 33 39
B)i. 12 43 36 9
ii. 16 8 44 32
C)i. 49 39 9 3
ii. 36 59 2 3
D)i. 3 0 17 80
ii. 31 32 25 12
iii. 77 14 2 7
Code Likert Scales
SA Strongly Agreed
A Agreed
D Disagreed
SD Strongly Disagreed
Code Items
A) i. I want the cinema to sell slices fruits
ii. I want the cinema to sell salads.
iii. I do not want the cinema to sell chocolates
B) i. I want to eat fruits and salads.
ii. I do not want to eat junk foods.
C) i. The ticket rates on weekend are expensive?
ii. I pay the ticket on my own.
D) ii. I like people to have a conversation on the phone in the cinema.
i.
ii. I do not like parents to bring small kids to a cinema.
iii. I feel irritated when people talk loudly in the cinema.

6. A SUMMARY OF RESULTS
80
80
70 77
60
FREQUENCY / PERCENTAGE
50 59
55
49
40 SA
43
44 A
39
39 D
30 36
3838 36 SD
33 32 32
31
20
27 25
17
14 15 15 16
10 14
13 12 12
9 9 8 9
7
4 3 3 0 2
0 2 3
A)i. ii. iii. B)i. ii. C)i. ii. D)i. ii. iii.
ITEMS