The document presents results from a survey measuring attitudes towards cinema experiences. It finds that most respondents strongly agree that talking loudly and having phone conversations in cinemas are irritating, but attitudes are more mixed around selling foods like fruits, salads, chocolates and junk foods. Males aged 18-21 made up the largest demographic group among respondents.

2. STRONGLY AGREE (SA) AGREE (A) DISAGREE (D) STRONGLY DISAGREE (SD)
NO. QUESTION TOTAL
MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE
A) i. I want the cinema to sell slices fruits 15 12 22 33 11 3 3 1 100
ii. I want the cinema to sell salads. 4 5 18 20 21 17 8 7 100
iii. I do not want the cinema to sell chocolates 8 7 7 6 18 15 18 21 100
B) i. I want to eat fruits and salads. 9 3 17 26 21 15 4 5 100
ii. I do not want to eat junk foods. 5 11 6 2 25 19 15 17 100
C) i. The ticket rates on weekend are expensive? 27 22 20 19 4 5 0 3 100
ii. I pay the ticket on my own. 21 15 28 31 0 2 2 1 100
I like people to have a conversation on the phone in
D) i. 0 3 0 0 12 5 39 41 100
the cinema.
ii. I do not like parents to bring small kids to a cinema. 17 14 16 16 11 14 7 5 100
iii. I feel irritated when people talk loudly in the cinema. 40 37 8 6 1 1 2 5 100
TOTAL 146 129 142 159 124 96 98 106 1000

3. GENDER
49
Female
51
Male
48 48.5 49 49.5 50 50.5 51
FREQUENCY / PERCENTAGE
Gender n
Male 51
Female 49
Total 100

4. AGE RANGE BETWEEN MALE AND FEMALE
40
FREQUENCY / PERCENTAGE 35
30 36
25
30
MALE
20
FEMALE
15
15
10
5 8
6 5
0
18 - 21 22 - 25 26 & above
AGE RANGE MALE FEMALE
18 - 21 30 36
22 - 25 15 8
26 & above 6 5
TOTAL 51 49

5. ITEMS SA A D SD
A)i. 27 55 14 4
ii. 9 38 38 15
iii. 15 13 33 39
B)i. 12 43 36 9
ii. 16 8 44 32
C)i. 49 39 9 3
ii. 36 59 2 3
D)i. 3 0 17 80
ii. 31 32 25 12
iii. 77 14 2 7
Code Likert Scales
SA Strongly Agreed
A Agreed
D Disagreed
SD Strongly Disagreed
Code Items
A) i. I want the cinema to sell slices fruits
ii. I want the cinema to sell salads.
iii. I do not want the cinema to sell chocolates
B) i. I want to eat fruits and salads.
ii. I do not want to eat junk foods.
C) i. The ticket rates on weekend are expensive?
ii. I pay the ticket on my own.
D) ii. I like people to have a conversation on the phone in the cinema.
i.
ii. I do not like parents to bring small kids to a cinema.
iii. I feel irritated when people talk loudly in the cinema.

6. A SUMMARY OF RESULTS
80
80
70 77
60
FREQUENCY / PERCENTAGE
50 59
55
49
40 SA
43
44 A
39
39 D
30 36
3838 36 SD
33 32 32
31
20
27 25
17
14 15 15 16
10 14
13 12 12
9 9 8 9
7
4 3 3 0 2
0 2 3
A)i. ii. iii. B)i. ii. C)i. ii. D)i. ii. iii.
ITEMS