5. women employment in Bangladesh in the last decade (1995-
2003). Including with economic growth and better
opportunity. The liberation war of 1971 destroyed about a fifth
Bangladesh ,economy accelerated from 1990 .The rule played
by supportive government policy has also been noted in these
studies wiled heed by many scholars during in 1970s and 1980s,
that Bangladesh lacks industrial possession .But last 25years it
attended a high profit. Bangladesh garments industries provide
employment provide employment to about then 3.6 million
workers which 2.8 million are women. Mahmud R.B. 2012
despite the phenomenal success of R.M.G sectors poor working
conditions in the market.
6.
7.
8. Md.Nurul Amin
Exam ID: 1207016
Session: 2012-13
Department of Marketing
Comilla University
9. LITERATURE REVIEW
This section is based on a selection of article
abstracts from a comprehensive business literature
database. Marketing related abstracts from over
125 journals. (both academic and trade) are
reviewed by JM staff, Descriptors for each entry
are assigned by JM staff. Each issue of this section
represents three months of entries into the
database. JM thank UMI for use of the BAI/INFORM
business database.
18. Md. Samjad Hossain
ID No-1207048
Session: 2012-13
Department of Marketing
Comilla University
19. Facility of higher
education in
Marketing
Professionalism
of Women
Compromising by
the owner of the
Organization
Job field and
industry
dominating by
women
Sole
Proprietorship
own by female
23. Females are contributing to the marketing sector at a greater extent in Bangladesh.
They are taking a notable position in the growing marketing sectors in the country.
Women are contributing in various field of marketing like advertising, public relations,
and corporate sales. Though Bangladesh is a moderate country but women face various
problems to build their career. In most cases their family, society and the overall
environment remain unfavorable to them. But yet they are proving themselves in this
competitive field. Some Successful women like Rubaba Dowla,Giti Ara Safia
Chowdhury and Rizia khan are the good examples in the field of marketing. Women
have to compete more than man in the market place. More and more women are taking
this challenging profession. At present the government of Bangladesh is trying to build
equal employment opportunity and a better working environment for the women.
Women of our country are also becoming more career oriented beyond their traditional
home maker’s role. The report has shown that there are some positive indicators that
indicate the better future of building career in marketing.
Conclusions
