Hindustan Uniliver Project Report and SWOT analysis for Economics Project
86307248 training-report-haryana-news
1. TRAINING REPORT
ON
Study of Viewership Response
AT
Haryana News
Submitted To
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
In partial fulfilment of the requirements
For the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
(III SEMESTER)
Submitted by
Name :Deepa Garg
Regn no.:1073901261
DELHI INSTITUTE OF HIGHER EDUCATION
(ELC CODE: 330911003)
Community Centre, Sector-3,
Rohini, Delhi - 110085
JAN 2012
2. CERTIFICATE
This is to certify that Deepa Garg, a student of the Maharshi Dayanand University,
Rohtak, has prepared her Training Report entitled Marketing research at Haryana
news under my guidance. She has fulfilled all requirements leading to award of the degree
of MBA (Industry Integrated). This report is the record of bonafide training undertaken by
her and no part of it has been submitted to any other University or Educational Institution
for award of any other degree/ diploma/fellowship or similar titles or prizes.
I wish her all success in life.
Mr Anudeep Arora
Asstt. Prof. Management
MBA (Marketing)
3. STUDENTS DECLARATION
I hereby declare that the Training Report conducted at
HARYANA NEWS, MASJID MOTH, SOUTH EX PART-II
Under the guidance of
Submitted in Partial fulfilment of the requirements for the Degree of
MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)
To
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Is my original work and the same has not been submitted for the award of any other
Degree/diploma/ fellowship or other similar titles or prizes.
Place: Delhi Students signature
Date: 10th Feb, 2012 NAME- DEEPA GARG
REGN NO.-1073901261
ROLL NO.-1090210009
4.
5. ACKNOWLEDGEMENT
I wish to express my appreciation and thanks to all those with whom I have had the
opportunity to work and whose thoughts & insights have helped me in furthering my
knowledge and understanding of the subject.
Every page of this report reminds me about the moral support and guidance that was
bestowed on me by the respected Guide, professors, friends and family members
throughout the duration of the project.
My sincere gratitude goes to my Project guide Ms Ankita Vasandhi, Marketing &
operations head HARYANA NEWS, Mr..Nitin and Mr.Vikas without whose valued
guidance, encouragement and inspiration the presentation of this project would ever have
been possible. I also indebted to my marketing faculty Mrs Anudeep Arora,for giving me
valuable initial guidance for the project.
Second, I want to thank Dr. Rajesh Sharma (Director) for his alacrity to provide all the
necessary facilities in accomplishing the task assigned. I also empress my thanks to
Mr. Anudeep Arora, Internal Project Guide, for His guidance, support and
encouragement which helped me in completing my project.I am also grateful to my
Parents and my friends, my sister for their encouragement.
I am unable to mention many others who have helped me greatly but it gives immense
pleasure to appreciate and thanks all those without whose encouragement and help this
project would never have been completed.
6. CONTENTS
CHAPTER 1 – INTRODUCTION
1.1 General introduction about the sector.
1.2 Industry Profile
a. Origin & Development of the Industry.
b. Future of the Industry.
c. Growth and present status
CHAPTER 2 – PROFILE OF THE ORGANIZATION
2.1 Origin of the Organization.
2.2 Present status of the organization.
2.3 Functional departments of the organization.
2.4 Organizational Structure
2.5 Product and service profile of the organization / competitors
CHAPTER 3 – DISCUSSIONS ON TRAINING
3.1 Students work profile (Rules & Responsibilities)
3.2 Key learning
CHAPTER 4 – STUDY OF THE SELECTED RESEARCH
PROBLEM
4.1 Statement of the research problem.
4.2 Research design and methodology
CHAPTER 5 – ANALYSIS
5.1 Analysis of Data
5.2 Summary of findings
CHAPTER 6 – CONCLUSIONS
6.1 Conclusions and recommendations.
APPENDICES
BIBLIOGRAPHY
8. ABOUT INDIAN MEDIA INDUSTRY
Media industry in India is among the fastest growing industries of the present Indian economy.
The media industry has benefited a lot from the Indian current economic growth coupled by the
rising earnings levels in India. The media industry is presently in a critical stage of revolution.
Since 2006, the media industry has enjoyed a good time in terms of growth and development as
it has been characterized by realignment, consolidation and expansion in many sectors of the
media industry. In addition, the media industry is anticipated to grow up faster than GDP growth
of India and subsequently more spending is being expected in the media industry.
SWOT analysis of the India Media Industry in India
Strength
The media industry is a strong and well developed industry which is currently growing at
high rate; this aspect gives the industry a lot of strength. With the increase in the level of
education and media industry has a well educated and skilled workforce with innovative
ideas and technology which is an added positive aspect of the industry. The
competitiveness of the media industry has enabled the industry to grow technically both
vertically and horizontally, which is another positive aspect in the industry. India also
offers strategic location and market in terms of its high population which is a boost to the
industry. (Bird, 2003)
Weakness
Among the weakness in the industry, a current weakness may be inability to adhere to
ethical standards in the industry which has lead to lawsuits filled against some media
industries. The industry also has been slow in its growth only picking up in the recent past,
thus its innovation and marketing strategies may be not competitive on the global arena.
(Bird, 2003)
Opportunities
According to the industry experts the industry still has room to expand within India as the
market is wide. Media services are being sought with many organizations and thus this
offers the industry to increase its market share. The high technological innovation which is
happening everyday also presents a good opportunity for the media industry to utilize the
latest technology in expanding its product mix or improving existing ones hence reaching
or increasing its market. There is exists new business in the global market for the industry.
(Bird, 2003)
Threats
Though India can be said to be stable political, the country his known for frequent changes
in government administration and instability in some regions or states, this issue
negatively affects the media and it is threat to the media. Also government legislations in
India are known to some extend as hindering the growth of industry especially for foreign
companies. Also, the current threat poised by piracy, which persists to deter investments
in all media sectors has continued to threaten the industry growth. (Bird, 2003)
PESTEL analysis of the media Industry in India
9. PESTLE stands for: political, economic, social/cultural, technological, legal,
environmental. A description of developments (known) and rising issues (unknown)
which may impact on an industry/sector,
Political : Over the past year the media industry has continued to witness increased
political interest increase because of the recognition of the media industry economic
importance to the overall economic growth f the country. Policy stage Changes of
administration or political principles have changed along the media industry making it to
be freer than before. (Johnson, 2001)
Economic : In the past few years the media industry has witnessed an improved growth
in the industry, this is attributed to India positive economic growth in recent years. The
growth of the industry is expected to grow by 16% in the current year. Improved
competition in other sectors also boots the media industry as these sectors services of the
media industry such as promotion. (Johnson, 2001)
Social aspect : Media plays a big role in form information dissemination to the people of
India, which of late due to globalization have developed a high infinite for information.
The impact of intense media attention has brought about a more revolution in the social
aspect and created a society which is more enlightened and which appreciates the industry.
Even though the Indians are known to be conservative and traditional they attitudes
towards the media industry are very positive. (Johnson, 2001)
Technological advances: Modern information technological advancement in media is
making the industry players adapt faster to the new environments they are participating.
The technological advancement taking place in industry is high and this calls for increased
spending and research so as to be innovative in the industry.
Legal environment :The media industry in India is hot highly regulated as such, but
there are laws and regulations which are enforced for the industry to comply. However, in
the recent past the government has become to lessen to laws so as not to hinder
competition in the face of increasing global challenges from the external markets.
Legislations such as anti-piracy laws have been enacted and the government tries to
enforce the fully even though it is difficult
Porters five forces used for Media Industry in India
This part is an outline of positional assessment of the media industry using porter’s five
forces model
• Barrier to entry: moderate, legislations and cost of research and development
• Industry competition: high, advantage gained through technology and marketing
strategies
• Suppliers: supplier power is high
• Buyers: buyer power is low
• Substitutes: low
Future of the Media Industry in India
10. According to a report done by PricewaterhouseCoopers, and carried in the New Delhi,
March 11, 2006, The Indian Media industry is positioned to grow up at 19% compound
yearly growth rate. This rate is expected to go on until 2010. (PWC, 2007) Unravelled
potential, good Economic growth, increasing earnings levels, consumerism, and
technological innovations and policy plans undertaken by the Indian administration which
are currently encouraging inflow of investments in the country, will attest to be significant
drivers for the media industry in India. The media industry has been predicted to surpass
the overall economic growth in every year, till the year 2010. (PWC, 2007)
Two main factors which will contribute to the industry growth are, low media access or
penetration in lesser socio-economic groups and low advert expends; At present media
penetration is slow in lower socio-economic groups, however efforts to raise it even just
slightly are possible to bring much high results, merely owing to the total numbers being
great. India bully economic growth, increasing consumer spending couple with regulatory
rectifications are pulling foreign investment in many sectors of the media industry,
particularly the print segment. “The sector needs a consistent and uniform media policy
for increase in investments” (PWC, 2007).
PRESENT STATUS OF INDIAN MEDIA INDUSTRY
Media in India aims at reaching an extensive audience. Apart form the news media
segment, which include radio, print and television, the internet also plays an increasing
function, alongside with the increasing o Indian ‘blogging’ community.
Television
Television presently is the key driving strength of media industry in India. Television is
predicted to be a main source to India’s GDP in the recent future. As at present, television
is accessible by roughly hundred million households in India. Out of these, roughly half
are satellite and cable. India is the third biggest television market, in the whole world
coming after china and USA. India also is amongst the cheapest subscription of cable
market, where in numerous places a monthly cable cost is merely averagely US $ 4 and
hardly ever surpasses US $ 10.
Print media:
A roaring Indian economy leading to increasing necessitates for contents and regime
initiatives which have opened up the segment to foreign investments are pushing growth
in print media. Also, with increasing literate population, more folks in rural and urban
regions are reading the newspapers and the magazines nowadays. The internet at present
offers a fresh avenue to create more advertising income. (PWC, 2007)
Radio: The most cheap and oldest model of media in the India that is dominated by AIR,
the sector is witnessing a myriad-change very. In 2005, the India announced three main
policy proposals which have driven growth in the sector. These policies were migrating to
a returns share administration, permitting foreign investments into the sector and opening
up licenses to the private players of the sector. This surge of radio stations have resulted in
increasing requirement for content and experts. Latest concepts such as satellite,
community radio and internet have also started to punch the market more and more, and
radio is gradually making a return in the lifestyles of the people. (PWC, 2007)
11. Out-of-home advertising: Outdoor media locations in India are mainly owned or run by
small, local players and are usually, who directly markets them to the advertisers and also
advertising agencies. Nonetheless, this sector also is witnessing a myriad-change through
technological innovations. (PWC, 2007)
Internet advertising: Roughly 28 million Indians are presently connected on the internet.
And this increasing number is resulting to the increase of internet advertisement, which at
present stands at around Rs 100 crore. Internet is used for a various reasons, in addition to
work, for instance chatting, doing transactions, leisure and writing blogs. Internet provides
a vast opportunity to marketers selling their products. With broadband increasingly
becoming popular, this sector is projected to grow by leaps and jumps. (PWC, 2007)
Table 1: summary of media segments and their share (PWC, 2010)
Media penetration and its size and projected growth
All India urban Current size Size 2010
Print 25% 46% Rs 10,900 crore Rs 19,500 crore
Terrestrial television 53% 80%
Cable and satellite
20% 46%
television
14,800 crore Rs 42,700 crore
Radio 22% 25% Rs 300 crore Rs 1,200 crore
Cinema 7% 11% Rs 800 crore Rs 1800 crore
Internet 1% 3% Rs 100 crore 1750 crore
CHAPTER – 2
PROFILE OF THE ORGANIZATION
12. 2.1 ORIGIN OF THE ORGANIZATION
We take pride in introducing to you HARYANA NEWS & current affairs satellite Hindi
television channel dedicated to the state of Haryana & NCT of Delhi.
HARYANA NEWS is a Hindi channel, and is broadcast round the clock through a geo-
stationary satellite, covering news from every nook and corner of the state & NCT of
Delhi.
HARYANA NEWS has completed seven glorious years in the service of the people of
Haryana. We are also on Dish TV.
2.2 PRESENT STATUS OF THE ORGANIZATION
With a strong newsgathering network across all 21 Districts of the state, along with
Bureaus in Chandigarh & Delhi, comprising of 75 Reporters/Stringers along with
sophisticated camera units for covering every significant happening across the state &
NCT of Delhi.
From State capital Chandigarh, to Sub-division/Block level, from District HQ to Tehsil
level, and with a strong Bureau in NCT of Delhi, HARYANA NEWS bring any news
related to State & Delhi to the people of Haryana.
We cover everything from political developments, to social issues, cultural activities,
sports events etc. to even small accidents and happenings in the interiors of the state. This
is what makes HARYANA NEWS TV channel the first choice for people of Haryana as
far as news & current affairs channels are concerned.
With Stringer presence in rural areas of the state, HARYANA NEWS enjoys over 90%
connectivity in all C&S homes in the state.
This makes HARYANA NEWS an attractive platform for old, new and potential
advertisers.
Many National/Regional Brands like BSNL, Eicher Tractors, Figgo, Arni University
Divine Group Tribute, Action Caner Hospital, Zed Plus and many others have already
13. benefited from this platform that exclusively focuses on the State of Haryana with a
population of about 2.crore.
HARYANA NEWS which has strong presence in the state started broadcasting RAMA
NAND SAGAR’s popular TV serial RAMAYAN dubbed in Haryanvi dialect Shri Gopal
Kanda took the initiative for this project in order to bring honor for Haryanvi dialect in
educated class also. This serial is telecast twice in a week i.e. on Sunday & Wednesday at
8:00am & it is repeated next day i.e. on Monday & Thursday at 7:30pm.
HARYANA NEWS is headquartered in New Delhi.
14. 2.3 FUNCTIONAL DEPARTMENTS
Director (Rajesh Sharma)
Director (Rajesh Sharma)
CEO (Sheetal Luthra)
Editor in Chief (Umesh Joshi)
Creative Head (Gaurav Gandharv)
Marketing Head (Vikas Malhan)
HR Head (Neha Sharma)
Accounts Head (R N Saxena)
Technical Head (Vikas Vasudev)
Input Head (Pradeep Mishra)
17. 2.5 PRODUCT & SERVICE PROFILE OF THE ORGANIZATION
Haryana news is the regional news channel giving hardcore news about Haryana.
Its major Competitors –
1. Zee News.
2. IBN 7
3. NDTV
4. MH1
5. Sahara News
6. Star News
7. Total TV
19. 3.1 UNDERSTANDING SALES AT HARYANA NEWS
(WORK PROFILE)
The procedure for air time sales commences with sending of customized proposals to
clients or their agencies. Recommendations can come from the client or corporate directly
or from the agency to spend on the channel for advertising in the designed media mix.
Once the proposal is sent then a follow up is done with the client to find out his response
on it. If the client wants some changes in the draft of the proposal in terms of secondages
allotted or rates then the table is laid for negotiation. After the negotiation is done then a
final proposal is sent to the client for confirmation. Once the confirmation letter is
received from the client, the release order (RO) is sent by him. This document contains all
the bifurcated details of the format of advertising. However before the receipt of the RO
the Beta tape containing the advertisement to be aired is sent with caption and secondage
mentioned. No commercial can be less than 10 seconds & for sponsorship tags Beta
cannot be less than 5 secs. On the receipt of Beta by the operation executives it is then
sent to traffic & details regarding it are entered into MIS- MATERIAL INFORMATION
SHEET.
As the RO is received the operations executives ask the sales executive or the client to
cross-check the details. Henceforth, information regarding the client is feeded on New
Account Header. The sales assistants then clarify the costings on a deal i.e. secondage,
time band, rates verification. Once such verification is made, then the Form 1 document is
filled with the details of costings and signed duly by the concerned top management. A
service tax of 8% is also required to be incorporated in the total valuation of the deal
before finalizing. Even the deadline date needs to be considered. Eg- if an advertiser wants
to advertise over the weekend say Saturday then he must clear off all paper work by
Tuesday.
The deadline of 4 days is applicable in case of spot deals only. For sponsorship deals the
deadline is 7 days. Once the RO is received and duly accepted with the terms and
conditions the sales assistant feeds in the Booking Order in a standard format. This
document is sent to traffic to log on the commercials. Once the commercial are logged a
cross check of the commercial logs are done by the executive in media. If there is no
20. discrepancy between logs laid & the RO sent by the client then the green signal is sent to
prepare the complete logs, those including promotion tags.
COLLECTIONS
Once the airing of the spots happen and the entire schedule of airing of the spots happen
and the entire schedule of airing is done the starts the process of Billing Invoices. It is
very important to get timely payments for matching revenues with expenses.
The invoices are generated fornightly with the help of SPOT software imported from
Holland. The information to be filled in invoices is sent by traffic to manager –
commercials. Once the invoices are generated, printing of the invoices is done followed by
their grouping and enveloping. At the end of the month ,all invoices of the particular
agency or client are bundled together with the cover letter and invoice summary.this is
then dispatched to the agency’s accounts incharge and a delivery receipt duly signed by
him is received. According to an agreement between Indian Broadcasting Federation(IBF)
& Association of Advertising Agencies of India(AAAI), a credit period of 60 days is to
be given to agencies from the date of receipt of bills & hence follow up for any payments
due begins 2 months after the receipt of delivery of invoices.also, for retail agencies or
clients an advance payment post dated cheques norm is followed.
21. 3.2 KEY LEARNINGS
• Knowledge about media industry
• By working in HARYANA NEWS channel I learned about the media industry. I
gain the knowledge regarding the work done in mdia , how is it done, about the
process through which the information is collected and then aired and so on.
• Improved communication skills and confidence level
• Being in the media industry I got the opportunity for interacting with a large
number of learned and experienced personalities of media industry which polished
my comunication skills and confidence level too.
• Importance of follow up
• I learned that the follow Up with the clients before the deal is finalized and after
the deal is finalized both. Before the deal is made it is necessary to be in touch
with clients to convince them to have their advertisements on our channel and after
the deal is finalized it is important to b in contact with the clients so that timely
payment is made.
• Convincing skills
• Being a marketing person it is very important to have convincing skills so that
more and more clients re convinced to have their advertisements on your channel.
23. 4.1 STATEMENT OF PROBLEM
In this problem, we want to know about T. V. media at HARYANA NEWS. Now a day’s
media is one of the fastest growing sectors. Some people call media fourth pillar of our
democracy and news is just like food is needed to live so. It is the nutrition for the brain to
live in the society. I have a huge interest in media industry; I believe doing this project
will definitely add advantage for my corporate life. According to pitch bureau though
news channel have 6% viewer ship but it’s share is 22%, which is highest among all
genre.
4.2 RESEARCH DESIGN:
The research design is Descriptive and explanatory as both already existing data and
primary data has been collected and analyzed to get the required conclusion.
SAMPLING TECHNIQUE:
The sampling technique refers to the way in which samples have been selected. Here,
Convenience sampling procedure has been used. The data here has been collected through
questionnaire and direct questioning and then analysed.
QUESTIONNAIRE DESIGNING
A good questionnaire must be concise, focus, easy to understand language.
Questionnaire should be designed as per the objective to get right feedback. A
questionnaire has a mix of following 4 major scales, which help us in analyzing the
attitude of the people. The scales are Nominal, Ordinal, Interval and ratio scale.
1. NOMINAL SCALE:
This type of scale is mostly used in the opening so that respondents feel easy in
answering. This scale helps in mutually exclusive classification of units i.e. there
is no case of may be in this.
24. 2. ORDINAL SCALE
This type of scale is used for knowing a relativity of a unit as this includes ranking
and it is a type of comparative scale as respondents mainly compare the
parameters and then rank accordingly.
3. INTERVAL SCALE
This type of scale is of non-comparative in nature here respondents mainly rate the
parameters by their individuality and not comparing it with others.
4. CONSTANT SUM SCALE
This scale is used to know the quantum of the preference i.e. a respondent will say
that he/she buys branded products or non-branded products but in what
percentage? is a big question, this scale helps in knowing the quantum.
SAMPLE SIZE:
In order to compare the status of HARYANA NEWS in media industry, only 75 persons
have been covered in the study to know about HARYANA NEWS .Seventy five persons
were randomly selected for the study. Different groups of cast, creed and religious groups
were taken into consideration.
The sample surveyed included 54 i.e. 72% of males and 21 i.e. 28% of females of age
group 25 to 65 years, of which 20% were between 25 and 35 years, 20 % between 35 and
45 years, 48 % between 45 and 55 years and 12% between 55 and 65 years. In reference to
different types of occupation, 41 i.e. 54.6% of them were government officials, 7 i.e. 9%
professionals, 10 i.e. 13% self employed and 17 i.e. 22% were people contributing to
private organizations
DATA COLLECTION
Primary data has been used in this project report. The data is collected with the help of
questionnaires and where ever necessary clarifications were given to the respondents. For
some purposes the booklets of the organization are also used.
25. DATA COLLECTION INSTRUMENT:
Keeping in view the above-mentioned objectives, a self- reported questionnaire was
designed. Beside demographic antecedents, four major dimensions were analyzed. For
this, people were asked to fill a forced choice questionnaire.
LIMITATIONS
• The time allotted was not sufficient, if allotted some extra time for our project we
could have done better and could have analyzed certain other things also.
• People were biased and were giving wrong and manipulated information.
• Since we talk to people in public places, they were not taking us seriously and
were a little conscious.
• Working on the primary data was also a limitation because we were not allotted
much of the time to collect data from a larger number of people and then analyze
it.
28. From this chart we can easily understand that in north Delhi 68% live in nuclear family.
From this chart it is known that 28% people watch television for 0-2hrs., 41% people
watch television for 2-4hrs., 24% people watch television for 4-6hrs. , 7% people watch
television for 6hrs.
Q.2. How much time you spend watching news channel?
INTERPRETATION
29. The result shows that 66% people give 1 hrs. to watch news channels, 24% people give 1-
2 hrs .to watch news channels,6% people give 2-3 hrs .to watch news channels,4% people
give 3 hrs. to watch news channels.
Q.3. Which channel you prefer watching?
INTERPRETATION
30. As the result shows 40% people prefer watching Aaj Tak, 19% people prefer watching star
news, 3%people prefer watching India Tv,15 % people prefer watching HARYANA
NEWS, 19% people prefer watching Ndtv, 4% people prefer watching Ibn 7.
31. Q.4. Do you watch HARYANA NEWS ?
INTERPRETATION
From this chart it is known that 70 % people watch HARYANA NEWS and 30% people
don’t watch HARYANA NEWS.
32. Q.5 What do you find good in those channel that HARYANA NEWS lack?
INTERPRETATION
According to response 45 % people says HARYANA NEWS lacks in presentation style,
9% people says HARYANA NEWS lacks in showing correspondent news, 18% people
says HARYANA NEWS lacks in to make news interesting, 9% people says HARYANA
NEWS lacks in quality news, 17 % people says HARYANA NEWS lacks in giving or
showing variety of news.
33. Q.6 Have you observed any change in HARYANA NEWS in last one month?
INTERPRETATION
According to response 35% people said yes they observed changes in last one month.63%
people didn’t observed any change in HARYANA NEWS, 2% people didn’t give any
response.
34. Q.7. What major changes you observed in HARYANA NEWS?
INTERPRETATION
The chart shows that 25 % people (71.42% people out of those who observed changes)
observed logo changes. 10% people (28.58% people out of those who observed changes)
observed program name and content changes in HARYANA NEWS.
35. Q.8. Do you like the new look of HARYANA NEWS?
INTERPRETATION
The chart shows that all the 35 people (100% of 35 people who observed changes) like
changes.
36. Q.9. Where do you place HARYANA NEWS?
INTERPRETATION
The chart shows that 62 % people place HARYANA NEWS as an informative news
channel, 12 % people place HARYANA NEWS as an entertainment news channel, and
5% people place HARYANA NEWS as an educational news channel. 19 % people place
HARYANA NEWS in other category news channel.
37. Q.10. How do you HARYANA NEWS on a scale of 1 to 5?
INTERPRETATION
97 people give response to this question 5% people put HARYANA NEWS in excellent
category, 33% people put HARYANA NEWS in average category, 30% people put
HARYANA NEWS in good category, 23% people put HARYANA NEWS in below
average category, 6% people put HARYANA NEWS in poor category.
38. Q.11. Do you think anchors in news channel really affect viewership?
INTERPRETATION
As shown in the chart 90% respondents say yes, anchors really affect viewer ship in news
channel.
39. 5.2 SUMMARY OF FINDINGS
• We found that in north Delhi 68% live in nuclear family. It is known that 28%
people watch television for 0-2hrs., 41% people watch television for 2-4hrs., 24% people
watch television for 4-6hrs. , 7% people watch television for 6hrs.
• The result shows that 66% people give 1 hrs. to watch news channels, 24% people
give 1-2 hrs .to watch news channels,6% people give 2-3 hrs .to watch news channels,4%
people give 3 hrs. to watch news channels.
• 40% people prefer watching Aaj Tak, 19% people prefer watching star news,
3%people prefer watching India Tv,15 % people prefer watching HARYANA NEWS,
19% people prefer watching Ndtv, 4% people prefer watching Ibn 7.
• It is known that 70 % people watch HARYANA NEWS and 30% people don’t
watch HARYANA NEWS.
• 45 % people says HARYANA NEWS lacks in presentation style, 9% people says
HARYANA NEWS lacks in showing correspondent news, 18% people says HARYANA
40. NEWS lacks in to make news interesting, 9% people says HARYANA NEWS lacks in
quality news, 17 % people says HARYANA NEWS lacks in giving or showing variety of
news.
• 25 % people (71.42% people out of those who observed changes) observed logo
changes. 10% people (28.58% people out of those who observed changes) observed
program name and content changes in HARYANA NEWS.
• All the 35 people (100% of 35 people who observed changes) like changes.
• 62 % people place HARYANA NEWS as an informative news channel, 12 %
people place HARYANA NEWS as an entertainment news channel, and 5% people place
HARYANA NEWS as an educational news channel. 19 % people place HARYANA
NEWS in other category news channel.
• 97 people give response to this question 5% people put HARYANA NEWS in
excellent category, 33% people put HARYANA NEWS in average category, 30% people
put HARYANA NEWS in good category, 23% people put HARYANA NEWS in below
average category, 6% people put HARYANA NEWS in poor category.
• 90% respondents say yes, anchors really affect viewer ship in news channel.
SWOT ANALYSIS
Strengths
88% of People who watch Hindi news channel watch HARYANA NEWS.
Almost 90%of the people who see HARYANA NEWS can actually recall special
Stories covered by this channel.
41. People appreciated this channel on the fact that it shows news in detail (some
happening of sparkling lights in sky was covered and all its history was very
intelligently broadcasted by the channel.)
Almost every serviceperson and businessman interviewed in UP who watches
Hindi news channels also watches HARYANA NEWS.
HARYANA NEWS is rated third next only to Aajtak and NDTV in Hindi news
channel genre (credibility and quality of news being the criteria.)
This channel is not at all metropolitan base as is the case with NDTV. Its reporters
have their presence felt even in small towns, which is really appreciable.
Weaknesses
No recall for news anchors of HARYANA NEWS in the masses. (Should come up
with more outdoor activities or full fledged campaign)
What people don’t like about it is repetitiveness of news e.g. recently covered
People prefer NDTV than HARYANA NEWS in terms of quality of news.
People expect more professional news from this channel.
Opportunities
Almost 15% of Delhi’s population doesn’t see Hindi news channels because of
one reason or other, Can penetrate in to those non-viewers by finding reasons of
their non-viewership.
42. The percentage of HARYANA NEWS’s viewers in comparison to all Hindi news
channels viewers is 85% still has a lot of scope for improvement.
HARYANA NEWS has been rated third position by viewers (credibility and
quality of news been the criteria) more credible and quality news can take them to
number one position.
Threats
Entry of lots of new Hindi news channel like MH1.
New news channel can affect market share.
It can also affect the channel’s TRP.
Shift in people taste and preferences in context to new Hindi news channels.
People still have dogma that AAJTAK and NDTV are the best Hindi news
channels and
They are not ready to change their perception.
News is getting monotonous, need to evolve and innovate further.
44. 6.1 Conclusions & Recommendations
This research helped me to know the role of qualitative factors such as various view points
which plays major role for cable and satellite user. With the help of research, I will be
able to quantify all these qualitative factors such as various view points of the consumers,
personal preferences, tastes and their interests while watching news channels and impact
of out door media on them.
This part of our report contains the final outcomes of our survey: -
• In the genre of Hindi news channel channels cater not only news programs but also 11
other genere programs were shown. Last year Some programs were comedy, games and
entertainment program And these program got good responses from audience e.g.
comedy kamal ki,hansoge to fansoge ,cricket ka garam yudh.
• Hindi speaking audience likes entertainment everywhere and in news channel also. With
this if we see last one year data than we will get to know that after news bulletin and
review report interview and comedy was the most preferred genre.
• Before 2 years HARYANA NEWS was at no.2 position and now it is no.4 position.It is
loosing its market share whether it has highest resources .it is attached with India’s one
of the oldest and biggest media house.
• HARYANA NEWS should also start anchor building/mentoring program through my
questionnaire I get to know people want improvement in anchor presentation style in
HARYANA NEWS.
• HARYANA NEWS also improves its entertainment program quality. It is one of the week
areas of HARYANA NEWS.
46. QUESTIONAIRE
I am a student of M.B.A. from DIHE. You are required to fill this questionnaire to enable me to
undertake the study on the said project.
Name ___________________________
Sex - Male Female
Age - _______ (Year old)
1. Do you watch News Channels?
a) Yes b) no
2. If you prefer hindi news channel(s), which of following you prefer most?
a) NDTV b) ibn7 c) total tv d) Haryana news e) zee news
3. In which of the following categories you put Haryana news?
a) Entertainment b) Educational c) Informative d) Crime Based
e) Religious f) All of the above
4. Do you watch HARYANA NEWS?
a) Yes b) No
5. Have you observed any change in HARYANA NEWS in last one month?
a)Yes b) No
6. Do you like the new look of HARYANA NEWS?
a) Yes b) No
7. Do you think the anchors in news channels really affect viewer ship?
a) Yes b) No
8. What do you find in other news channels that Haryana News lack?
47. a) news presentation b)lacking correspondent news c) lacking in interesting news
d) quality news e) lacking in variety of news
9)Do you think anchors in news channel really affect viewership?
a) Yes b) No
10) Rate Haryana news on the scale of 1 to 5?
a) poor b) below average c) average d) good e) excellent
BIBLIOGRAPHY
BOOKS: -
1) Kotler Philip, Marketing Management, Vth Edition,Tata McGraw Hills,
Pg no.-265-273
2) Saxena Rajan, Marketing Management, 9th Edition, Vikas publishing house,
Pg no.-87-95
WEBSITES:-
1) http://www.haryananews.com
2) http://www.tamindia.com/
3) http://www. exchange4media.com/
4) http://www.indiantelevision.com/
MAGAZINES: -
48. 1) Pitch, January & February issue,2009
2) Impact, June & July issue,2009
SEARCH ENGINES: -
www.google.com
