The latest news, insights and fuel for your brain related to all things digital. Expand your knowledge with the usual 'learning materials' section and if you feel like doing some light reading jump to the #cool section!

2. This week in Read of the Week an insightful and brilliant
infographic that offers visualization into 15 years of
acquisitions by the tech giants Google, Yahoo, Apple,
Amazon and Facebook
Other topics include:
• A BBC study revealing mobile advertising to be 4 times
more effective than desktop
• Twitter rolling out promoted accounts in search
• Facebook’s news feed update that brands will appreciate
• A closer look at clickbait
• Growing trends of mobile media and ad engagement
 A slideshow with highlights on the key trends and
forecasts for the entire Internet-connected ecosystem,
courtesy of BI
Check out the #cool section, this week’s topics include:
• Van Damme doing the split in space
• Google and CSR
• Three #SingitKitty latest viral campaign

3. READY?!
GO!

4. Read of the Week
•
Visualising 15 years of acquisitions by Apple, Google, Yahoo, Amazon and Facebook
– After watching the last generation of tech giants wither or stagnate, today’s juggernauts
are relying on acquisitions to keep them young and relevant
Insights, News and #FoodForThought
•
BBC World News global study into use of mobile by affluent consumers reveals mobile
advertising 4 times more effective than desktop
•
Twitter: 1) they’ve rolled out promoted accounts in search results and 2) mobile now driving
80% of traffic in the UK, 62% follow brands and 1 in 4 use it whilst shopping
•
Facebook News feed update gives brands more reach
•
The dirty secrets of clickbait (This post will blow your mind!)
•
Google moves in on publishing after launching global Exchange with Time Inc. (Time's and IPC
Media's online publications) to merge ad sales in the U.S. and UK
•
The growing trends of mobile media and ad engagement – an infographic
•
Watch out Spotify, Pandora, Grooveshark et al.: rumour has it that Amazon is in talks to begin
streaming music
•
LinkedIn closing in on the 300m users and approaching its ‘mobile moment’, aka the point
when the proportion of users visiting the service via mobile devices tips into a majority

5. Learning Materials
•
Future trends volume 7: The future of Social – the latest insights and predictions from the
IAB
•
The latest YouTube findings on consumers’ engagement by Think Insights
•
How to lose a social media follower in 10 days – even if there isn’t a set of rules or one size
fits all in social media, this is a very concise and thoughtful list
 The Internet of Everything: a slideshow highlighting the key trends and forecasts for the
entire Internet-connected ecosystem, courtesy of Business Insider
Cool
•
•
•
Van Damme does the zero gravity split
Clever hack pauses Netflix if you fall asleep
Google redesigns G+ hangouts for iOS, now look more like Messenger or
WhatsApp
•
•
Three launches #SingitKitty viral campaign with personal touch
Londoners help primary teacher’s tweet reach 42 million, says SocialBro
•
Google again leading the way in CSR*: donates $6.8million so kids can
take the bus for free in San Francisco
•
New (free) app gives unprecedented access to satellite data on Earth

6. Thank you for reading!
WGOID brought to you by Nuno Martins,
Feel free to drop me a line at:
I look forward to hearing your thoughts and opinions!