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MOVE Congress 2017: Kevin Mayne (European Cyclists' Federation) Making Space for Physical Activity through Advocacy

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MOVE Congress 2017 plenary presentation by ECF Development Director Kevin Mayne on 5 October: Making Space for Physical Activity through Advocacy.

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MOVE Congress 2017: Kevin Mayne (European Cyclists' Federation) Making Space for Physical Activity through Advocacy

  1. 1. ECF gratefully acknowledges financial support from the European Commission.
  2. 2. Advocacy •What? •Why? •How? 2
  3. 3. Advocacy Advocacy is a political process by an individual or a large group which normally aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions (http://en.wikipedia.org/wiki/Advocacy) 3
  4. 4. About ECF Advocacy is a political process by an individual or a large group which normally aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions (http://en.wikipedia.org/wiki/Advocacy) 4
  5. 5. Advocacy •What? •Why? •How? 5
  6. 6. 7
  7. 7. Private Sector Academic Medical Research Grass roots Public sector investment and policy
  8. 8. Parking Day 15.9.2017
  9. 9. About ECF 2020 Aims • Cycling at least doubled to in Europe • The rate of ‘cyclists killed or seriously injured’ decreased by 50% • To achieve this • Cycling in all policies • Investment in cycling >10% of transport budgets • Investment in recreational cycling and tourism 11
  10. 10. Advocacy •What? •Why? •How? 12
  11. 11. 17
  12. 12. 18
  13. 13. 19
  14. 14. 22
  15. 15. What do successful advocacy actions have in common? •Problem: A recognized, shared, public issue that public bodies should address •Policy solution: proposals/actions that can be delivered, affordable, deliverable, timely •Political will: key influencers, political intentions, implicit political desire, personal endorsement 23
  16. 16. 24
  17. 17. 25 Window of opportunity
  18. 18. 26
  19. 19. Advocacy •What? •Why? •How? 27
  20. 20. Conclusions/lessons • Advocacy is our sport • We train, learn, practice and coach • We focus on the success factors • We plan and prepare • We celebrate success When the window opens, be ready to jump through!
  21. 21. ECF gratefully acknowledges financial support from the European Commission.

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