MOVE Congress 2017 plenary presentation by ECF Development Director Kevin Mayne on 5 October: Making Space for Physical Activity through Advocacy.

1. ECF gratefully acknowledges
financial support from the European
Commission.

2. Advocacy
•What?
•Why?
•How?
2

3. Advocacy
Advocacy is a political process by an individual or a large group
which normally aims to influence public-policy and resource
allocation decisions within political, economic, and social
systems and institutions
(http://en.wikipedia.org/wiki/Advocacy)
3

4. About ECF
Advocacy is a political process by an individual or a large group
which normally aims to influence public-policy and resource
allocation decisions within political, economic, and social
systems and institutions
(http://en.wikipedia.org/wiki/Advocacy)
4

5. Advocacy
•What?
•Why?
•How?
5

7. 7

8. Private
Sector
Academic
Medical
Research
Grass
roots
Public sector
investment
and policy

10. Parking Day
15.9.2017

11. About ECF
2020 Aims
• Cycling at least doubled to in Europe
• The rate of ‘cyclists killed or seriously injured’ decreased by 50%
• To achieve this
• Cycling in all policies
• Investment in cycling >10% of transport budgets
• Investment in recreational cycling and tourism
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12. Advocacy
•What?
•Why?
•How?
12

17. 17

18. 18

19. 19

22. 22

23. What do successful advocacy
actions have in common?
•Problem: A recognized, shared, public issue that
public bodies should address
•Policy solution: proposals/actions that can be
delivered, affordable, deliverable, timely
•Political will: key influencers, political intentions,
implicit political desire, personal endorsement
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24. 24

25. 25
Window of
opportunity

26. 26

27. Advocacy
•What?
•Why?
•How?
27

28. Conclusions/lessons
• Advocacy is our sport
• We train, learn, practice and coach
• We focus on the success factors
• We plan and prepare
• We celebrate success
When the window opens, be ready to jump
through!

29. ECF gratefully acknowledges
financial support from the European
Commission.