A GUIDE IN IMPLEMENTING BRANDING

1. BRANDSPRINT

2. BrandSprintStructure

3. GUIDELINES
1. Full attention
2. No (other) devices
3. Turn off alerts
4. Everything time-boxed
5. No discussion until its time

4. 20-Year Map
 This exercise is to help us think about the lifetime of our
brand.
 We don't have to stick to the 20-year plan, this exercise
is to help us think about the big picture

5. WHAT
dowe do?
HOW
dowe do it?
WHY?
WHY?
HOW?
WHAT?

6. WHAT
dowe do?
HOW
dowe do it?
WHY?
 WHAT? What does Create PH do?; Describe primary business
for the next five years.
Examples: “Make toothpaste”, “fix cars”, etc.
 HOW? How do we do it;What technology or approach sets us
apart?
Examples: “Made with all-natural ingredients”, “best-in-
class friendly service”, etc.
 WHY? Think of the why as the reason you get out of bed in the
morning and go to work.The why should reflect the core reason
your company exists, and it won’t change much over time.You
may pivot the business, launch new products, and enter new
markets, but your why remains the same.
Examples: “Promote healthy living”, “help people get where
they need to go”, etc.

7. VALUES
 Honesty
 Integrity
 Sustainable
 Affordable
 Luxury
 Data-driven
 Service
 Simple
 Trusted
 Reliable
 Accessible
“Decision-making
principles” or
guiding principles

8. AUDIENCS
Who qualifies as an “audience”? Customers, for sure, but you
can think more broadly by asking this question: Whose opinion
do we care about?

9. PERSONALITY
SLIDERS
 There are good reasons to be on the left or right of any of these lines,
and it’s even okay if some of your sliders end up in the middle. But
it’s helpful to be strongly opinionated on at least one or two ranges.

10. PERSONALITY
SLIDERS

11. COMPETITIVE
LANDSCAPE