Creating successful Buinesses from Youth Dreams. This Workshop is suitable for enterprising young individuals, who want to develop their business ideas into action. This workshop include methods and inspirations for young entrepreneurs who would like to start their own businesses.

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2. Changing Youth Dreams Into
Successful Business
U Win Thu, Principal of Inspiro Institute
Fellow of the Chartered Management Institute (FCMI,UK)
MBA (Heriot-Watt University, UK)
PG.Dip BM, Adv Dip HRM, Adv Dip BM (ABE, UK)
IADB, IDB (NCC,UK)
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3. Content
• Exploring Dreams
• Innovate the Steve Jobs way
• Turns innovation into creation/Business
Concepts
• Peak into Entrepreneurship
• Business Plan(For next week seminar)
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4. What Is Your Dream (or Your Big
Idea)?
Have you shared it?
Who will invest in your dream?
Work together now and discuss your
big ideas: write them Down
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7. Principle One: Do what you love.
“People with passion can change the world for
the better.” Jobs has followed his heart his
entire life and that passion, he says, has made
all the difference.
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8. Principle Two: Put a dent in the
universe.
• Passion fuels the rocket, but vision directs the
rocket to its ultimate destination.
*In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday
people.
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9. Principle Three: Kick start your brain.
• Breakthrough innovation requires creativity,
and creativity requires that you think
differently about…the way you think.
• For Steve Jobs, creativity is connecting things.
• A broader understanding leads to
breakthroughs that others may have missed.
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10. Principle Four: Sell dreams, not
products.
• To Steve Jobs, people who buy Apple products
are not “consumers.”
• They are people with hopes, dreams and
ambitions. He builds products to help people
achieve their dreams.
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11. Principle Five: Say no to 1,000 things.
• From the design of the iPod to the iPad, from
the packaging of Apple’s products, to the
functionality of the Web site, in Apple’s world,
innovation means eliminating the unnecessary
so that the necessary may speak.
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12. Principle Six: Create insanely great
experiences.
• Because Apple is not in the business of
moving boxes; they are in the business of
enriching lives. Big difference.
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13. Principle Seven: Master the message
• Steve Jobs is the world’s greatest corporate
storyteller, turning product launches into an
art form. You can have the most innovative
idea in the world, but if you can’t get people
excited about it, it doesn’t matter.
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15. VISION WITHOUT
ACTION IS A
DAYDREAM. ACTION
WITHOUT VISION IS A
NIGHTMARE!
~JAPANESE PROVERB~
A DREAM DOES NOT
BECOME A REALITY
THROUGH MAGIC; IT TAKES
SWEAT, DETERMINATION
AND HARD WORK.
~COLIN POWELL~
Dream into Reality?
ASK: What are things small
business owners need to
know?
KNOW: Everything costs more
and takes longer than
expected.
REALIZE: REALITY.
• Pros & Cons
• Empowerment
• Organizing
• Goal Setting

16. Attitudes and Behaviours Valuable for
Turning a Business Dream into Reality
• Commitment, Determination, and Perseverance
• A Success Orientation
• Opportunity and Goal Orientation
• Action Orientation and Personal Responsibility
• Persistent Problem Solving and a Need to Achieve
• A Reality Orientation
• The Ability to Seek and Use Feedback
• Self-Reliance
Continued

17. • Self-Confidence
• A Tolerance of Ambiguity and Uncertainty
• Moderate Risk Taking and Risk Sharing
• The Ability to Respond Positively to Failure
• A Need for Status and Power
• Integrity and Reliability
• A Team Builder
Attitudes and Behaviours Valuable for
Turning a Business Dream into Reality
(Continued)

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21. What is Your Entrepreneruial Potential?
Realistically assess your potential for an
Entrepreneurial Career
Understand the
personal attributes
important for
success in a
business of your
own
Understand the
demands the
entrepreneurial
role will make on
you and your
family
Evaluate
your managerial
skills
Conduct a
personal financial
assessment
Develop a
personal
balance sheet
Develop a
personal
budget
Assess your strengths and weaknesses
that will affect your ability to achieve
your entrepreneurial goals

22. The idea machine
Stocks of knowledge Intelligence and alertness
Education
Networks
Life experience
Work experience
Access to information Utilization of information
Creative process of ideas and opportunities

23. Searching for Ideas
Search for a product or service idea
Evaluate the possible alternatives
Determine your preferences
From your
previous
employment
From
hobbies
From
casual
observation
From a
deliberate
search
Magazines
and other
publications
Trade shows
and
conventions
Product
licensing
information
services
Government
agencies and
departments
Use
creative
thinking

24. Why Enterprises Fail
Ideas ≠ Opportunities
• Bad ideas
• Good ideas that are not opportunities
Opportunity No opportunity
Idea A venture with
potential is
conceived
A venture
without potential
is conceived
No idea Missed
opportunity
Correct rejection
of an idea

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26. Expectations Vs Reality:
• Everything will take longer and cost more than you
expect.
• Your sales will be lower than you anticipate.
• You will underestimate how essential and how
challenging marketing is.
• It is NEVER true that you have “no competition.”
• “Everyone” is NOT your market.
• “Word of mouth” is NOT a marketing strategy.
(Mark Leslie is a Lecturer at the Stanford Graduate School of Business where he teaches courses in
Entrepreneurship, Ethics and Sales Organization. He is also the managing director of Leslie Ventures, a private
investment company, and serves on the boards of two public companies, six private companies, and three
nonprofit organizations. Prior, Leslie was the founding Chairman and CEO of Veritas Software. He tweets at
@mleslie45.)

27. Can You Name Them All?
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29. Preparing Your Business Plan
Prepare your business plan
Develop a vision statement
Formulate your mission statement
Develop clear and specific objectives
Develop a realistic business plan
A typical business plan
• Letter of transmittal
• Title page
• Table of contents
• Executive summary and fact sheet
• Body of the plan
• Description of the company and the industry
• Overview of your product/service offering
• Market analysis
• Your marketing plan
• Your development plan
• Your production/operations plan
• Your management team
• Your implementation schedule
• Your financial plan
• Appendices

30. Steps in the Business Planning Process
1. Develop a Vision Statement
2. Formulate a Mission Statement
3. Define the Fundamental Values by Which You
Will Run Your Business
4. Set Clear and Specific Objectives
5. Making It Happen! Develop a Realistic
Business Plan

31. Types of Business Plans
• The Summary Business Plan
– 10 pages or so
– Can be used by early-stage business to apply for a bank loan or may
be all that is needed for a lifestyle business
• The Full Business Plan
– Will run from 10 to 40 pages plus appendices
– Covers all key areas in enough depth to permit a full exploration of
the principal issues
– Used when trying to raise a substantial amount of external financing
• The Operational Business Plan
– Usually exceeds 40 pages in length
– Used when a business is growing very rapidly or as part of an annual
planning process