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Research Questionnaire.docx
1. Questionnaire
Dear Respondent:
Assalam-o-Alaikum, we invite you to participate in this brief survey and tell us about the
consumer’s buying behavior on social media.
This questionnaire was designed to conduct the research, to find the effect of social media and
digital marketing on consumers buying behavior on the people of Pakistan.
Your participation is voluntary and your answer will be anonymous; do not write your name
anywhere on this questionnaire. Your answers will be kept confidential. Please answer the
questions for yourself. This survey will take approximately 10 minutes.
Directions
1. Read each item carefully.
2. Mark one number for each item.
3. Please strive to complete your survey within 2-3 days.
Consumer Buying Behavior (Dependent variable):
(Questions based on Five-likert scale)
Complex Buying Behavior
1. Complex buying can be easily done on social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
2. Complex buying can’t be done on social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
2. 3. There is more risk involve in complex buying.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
4. My family is the most influential people that affect my buying behavior.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
5. My age determines the things I buy.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
6. I only buy products that suit my personality.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
7. I consider my financial condition during shopping.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
8. My society culture affects my buying behavior.
Disagree
Strongly Disagree
3. Neutral
Strongly Agree
Agree
Variety-Seeking Behavior
9. Consumers perceive significant differences between brands but are not particularly
involved in the purchase.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
10. Consumers often alternate between different brands for variety.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
11. I prefer online buying on physically buying.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
12. I use social networking sites to spot the latest fashion trends.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
13. I often change to another product if I had bad experience with the previous one.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
4. 14. Consumer involvement is very low.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
15. Brand switching is common.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
16. Attract consumers by offering free samples, low prices and special discounts.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
17. Brand switching occurs for the sake of variety rather than dissatisfaction.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
Habitual Buying Behavior
18. Most frequently demonstrated type of buying behavior.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
19. Customer finds the product best fit for his use and keeps on buying it without looking for
alternative.
Disagree
5. Strongly Disagree
Neutral
Strongly Agree
Agree
20. Purchases are frequent.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
21. Customers passively receive information as they watch TV and read magazines.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
22. There is no significance difference between brands.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
23. The consumer buys the product quickly.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
Dissonance-Reducing Buying Behavior
24. Consumers are highly involved in the purchase, but have difficulties determining the
differences between brands.
Disagree
Strongly Disagree
Neutral
6. Strongly Agree
Agree
25. Consumer will choose such products on the basis of price or convenience and then seek
further confirmation, after the purchase, that they made the right choice.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
26. Reflect their social status and lifestyle.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
27. Appearance and performance is what matters.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
28. Marketers should give them right amount of logical information.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
29. Ads should be frequently released.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
30. It involves expensive, risky and infrequently products.
Disagree
Strongly Disagree
Neutral
7. Strongly Agree
Agree
Social Media (Independent Variable):
31. How many social media sites do you have accounts with
1-2
3-4
5-6
7-8
More than 8
32. How many times a day do you look at social media:
Not Everyday
Once a day
2-5 Times a day
5-10 Times a day
More than 10 times
33. How much time do you spend on social media per day
Less than 30 minutes
30-60 minutes
1-2 Hours
3-4 Hours
More than 5 Hours
34. How often do you post on social media
Never
Every few months
Every few weeks
Weekly
Daily
35. When do you access on social media
During free time
Whilst at school/work
During social occasion
Meal Times
Any spare moments
8. 36. What do you use social media for
Keeping in touch with friends and family
Event Planning
Buying and Selling
Inspiration
News
To meet new friends
To find employment
To browse/time waste
37. How do you get information about new product?
News
Advertisement
Family & Friends
Social Media
Others
38. How many of you have your accounts in the following networking sites?
Facebook
Twitter
Instagram
Pinterest
Others
(Based on Yes/No)
39. Do you check social media before get out of bed
Yes
No
40. Is checking social media is a last thing you do before going to bed
Yes
No
41. Has social media affected a relationship friend/family
Yes
No
9. 42. Do you consider yourself addicted to social media
Yes
No
Social Network Theory (Independent Variable):
(Based on Five-Likert Scale)
43. One can find a lot of useful information in social network websites
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
44. SN websites is a good possibility to find out various news.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
45. SN websites is a good mean for self-advertising.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
46. SN websites is a very good means for communication
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
47. SN websites distract people from reality
Disagree
Strongly Disagree
Neutral
10. Strongly Agree
Agree
48. SN websites give national and international knowledge.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Neutral
49. SN websites earn a lot of money using free personal information.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
50. SN websites make negative influence on learning marks and ability to concentrate.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
51. SN websites help to make friends.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
52. Constant staying in virtual environment causes damage to person’s socialization.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
53. Staying in SN websites is more fashionable than useful.
11. Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
Word Of Mouth (Independent Variable):
(Based on Five-Likert Scale):
54. I tell positive product experience to my friends in social media tools.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
55. I make positive product rating in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
56. I talk about my product satisfaction in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
57. I make sharing about successful products in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
58. I talk with my friends about positive features of products in social media.
Disagree
12. Strongly Disagree
Neutral
Strongly Agree
Agree
59. I suggest products to my friends that satisfy me in social media tools.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
60. I comment on successful products and brands in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
61. I share unsuccessful firm activities in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
62. I share unsuccessful ads in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
63. I share unsuccessful products with my friends in social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
13. Feedback-Loop (Independent Variable)
(Based on Five-Likert Scale)
64. Feedback is clearly linked to the planned learning intentions
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
65. Learners know the steps to progression and success and are clear what they mean.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
66. Feedback focuses on the task rather than the individuals.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
67. Feedback presents the future targets which are clear, specific and achievable.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
68. Feedback is clear and provides a clear way to improves on the original tasks.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
69. Feedback is presented at the right time in the process.
14. Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
70. Feedback is aimed at motivating the learner intrinsically.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
71. Feedback contains written confirmation and guidance rather than a grade or a mark.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
72. Feedback is provided in different ways e.g. verbal, written, peer.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
73. The timing of the feedback has been considered to be appropriate.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
Credibility Content (Independent Variable):
(Based on Five-Likert Scale):
74. The social media websites is easy to use.
Disagree
15. Strongly Disagree
Neutral
Strongly Agree
Agree
75. It is easy to navigate within the websites.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
76. The information on the websites is credible.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
77. I feel comfortable purchasing from social media.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
78. The social media has a clean and simple presentation.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
79. The products on social media are cheap.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
16. 80. The content on social media is valuable.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
81. The content on social media is personally agreeable.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
82. The content on social media is useful.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree
83. The content on social media is impressive.
Disagree
Strongly Disagree
Neutral
Strongly Agree
Agree