Five Reminders about Social Media Marketing

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Five reminders about social media marketing: 1) You don't acquire customers, 2) There's a difference between being liked and being loved, 3) Social media is about people connecting to people, 4) Your competitors in social media are often not your traditional competitors, 5) You can't control the conversations

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Five Reminders about Social Media Marketing

  1. 1. 5 Reminders about Social Media Marketing 1) You don’t acquire customers. You earn their trust. 2) There’s a difference between being liked and being loved. Yes, a consumer may like you on Facebook and follow you on Twitter and subscribe to your YouTube channel or RSS feed. Those consumers aren’t thinking about you 24 hours a day. For every consumer though, there are a handful of brands for which he or she will be an advocate. 3) Social media is about people connecting to people. Brands play just a small part in people’s lives. 4) Your competitors in social media are often not your traditional competitors. Brands must compete with other brands that have a knack for staying connected to their audiences. Your biggest competitors, however, are consumers’ friends and other people they trust. See the previous reminder. 5) You can’t control the conversations. You can listen and participate.You can influence and inspire.You can empower advocates and defuse detractors.You’ll never have control. That’s a good thing. How well would you react if someone was trying to control everything you said? Source: David Berkowitz, Sr Dir Emerging Media & Innovation, 360i; published in MediaPost’s Social Media Insider

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