1. BOSTON, USA
+1 866 989 6247
SUPPORT +1 855 965 1827
LONDON, UK
+44 207 420 4100
SUPPORT +44 800 808 5613
COPENHAGEN, DK
+45 70 20 80 06
SUPPORT +45 69 91 27 57
ZMAGS.COM
FACEBOOK.COM/ZMAGS
TWITTER.COM/ZMAGS
LINKEDIN.COM/COMPANY/ZMAGS
CASE STUDY
CHALLENGE
NY&C’s website and the catalogs and stores are leading examples of priori-
tizing creativity and rich imagery, but updating the site rapidly to improve the
experienceforthecustomerandmakeiteasierforthemtobuywaschalleng-
ing due to reliance on feature-limited technology. In particular, NY&C wanted
to digitize the beautifully laid out and designed catalog swiftly and coherently
as an effective e-commerce property.
Like many other merchants, NY&C faces the added challenge of 67 percent
of its weekly traffic now coming from mobile devices, with 54 percent of this
coming from smartphones rather than larger-screened tablets. Publishing
new content and campaigns across channels and speeding time to market
were vital to their success in a competitive market.
As a result, NY&C sought to refresh its content with a new build on the site
every eight to 10 weeks — including a new template, new images and new site
functionality — each of which required lengthy mock ups, approvals, testing
and reviews typically lasting three to four months. NY&C felt it was being
challenged on, well, being creative.
NEW YORK & COMPANY
Taking Off the Straitjacket
New York & Company (NY&C) is a leading
specialty manufacturer and retailer of
women’s fashion apparel and accessories.
It provides women with modern, wear to
work solutions that are multi-functional at
affordable prices. The company sells through
a network of nationwide stores, a mobile-en-
abled e-commerce site, and digital catalogs.
However, like many retailers, it also faces
increasingly larger challenges and conflicting
priorities as it seeks to digitize all its content,
create a seamless brand identity, move rapid-
ly to introduce new campaigns, and connect
more deeply with the time-poor shopper.

2. BOSTON, USA
+1 866 989 6247
SUPPORT +1 855 965 1827
LONDON, UK
+44 207 420 4100
SUPPORT +44 800 808 5613
COPENHAGEN, DK
+45 70 20 80 06
SUPPORT +45 69 91 27 57
ZMAGS.COM
FACEBOOK.COM/ZMAGS
TWITTER.COM/ZMAGS
LINKEDIN.COM/COMPANY/ZMAGS
CASE STUDYTaken together, these challenges meant that NY&C was increasingly finding
thattobereactiveandproactive—tocaptureshopperswithgreatcreative,in
the moment — was starting to be an uphill struggle using its existing
technology, Adobe’s Scene7 product.
SOLUTION
NY&C was aware of Zmags technology but had until then viewed the
company solely as a provider of a catalog digitization platform. Once the
company discovered Zmags’ SaaS platform, Creator — and its ability to
simplifythe creation of any digital web experiencewithoutrelianceoncoding
or IT resources — the retailer thought it was time to put it to the test.
Initially, NY&C launched Creator on a NY&C exclusive project with
SweetPea, a women’s apparel line celebrating vibrantly colored prints
combined with the ease and versatility of a well-fitted garment. Paul Carroll,
New York & Company’s vice president, Digital and E-Commerce Creative,
knew that his design counterpart at SweetPea was going to want a special
landing page for the photo shoot content, and he decided to use Zmags for
this campaign. He was amazed by Creator’s ease of use.
Now, website changes can be made, saved and updated in minutes, taking
NY&C’s time to market from a minimum of three months to less than eight
hours. Creator has freed up how Carroll and his team think about designing
content.
RESULTS
So, how did it do? With SweetPea, the day after deployment, user experience
was ‘off the charts,’ Carroll said. Between mobile and desktop, page views
skyrocketed more than 600 percent in just the first four days, as compared
to similar metrics for other web campaigns.
NY&C then expanded Creator to focus on multiple marketing campaigns,
including Eva Mendes Bridal Party Collection, Spring Into Life, Dress Pretty in
the City and Tops That Pop, and again, each generated similar increases in
page views.
While NY&C cannot reveal specific success metrics on its individual
marketing campaigns, Carroll indicated that with Creator, NY&C has
increased creative output 400 percent and reduced time to market from
three months to hours. More importantly, NY&C’s product launches have
seen user engagement comparable to some of the biggest weekends in the
retail calendar.
Testimonials
“It was like taking a straitjacket off. The
platform is so creative, easy to use, intuitive,
cleaner and modern, and has no limitations. It’s
amazing.”
— Paul Carroll
Vice President, Digital and E-Commerce
New York & Company
“It’s a great place [Creator] for the company
to take the unique content we produce and
do something creative with it. Before Creator,
there was no way for us to do this with our
current environment.”
— Paul Carroll
Vice President, Digital and E-Commerce
New York & Company

3. BOSTON, USA
+1 866 989 6247
SUPPORT +1 855 965 1827
LONDON, UK
+44 207 420 4100
SUPPORT +44 800 808 5613
COPENHAGEN, DK
+45 70 20 80 06
SUPPORT +45 69 91 27 57
ZMAGS.COM
FACEBOOK.COM/ZMAGS
TWITTER.COM/ZMAGS
LINKEDIN.COM/COMPANY/ZMAGS
CASE STUDYBecause of its success, Zmags’ Creator is already leading the retailer to
rethink its digital experiences based on how rich and engaging Creator can
make the user experience.
As a result, NY&C is starting to create smaller experiences, not catalogs or
lengthy lookbooks. Carroll believes that these shorter, richer experiences are
more engaging than the traditional multi-page offerings for today’s
time-starved consumers.
For example, he wants to keep it short for better conversion. “Up to six pages
or slides with animations is proven to be better, does not bore her [the
customer] and keeps her engaged,” he said. “And we are getting ever more
focused on design, training customers to move on from using calls to action,
to making those prompts smaller and smaller and eventually removing them.
We want to effectively train shoppers to know that they can click on anything
without having to explicitly say so.”
About Zmags
Zmags provides the technology businesses
need to deliver instant digital gratification. The
Zmags content marketing platform is built for
marketers who want to create attention-grab-
bing digital experiences but don’t have time
for lengthy technology learning curves and
custom development. The Zmags Creator and
Publicator platforms enable companies to
rapidly create and publish memorable digital
experiences without writing a single line of
code. Over 1500 of today’s leading companies,
including Nike, Neiman Marcus, Kate Spade,
Whole Foods, Audi, and more, trust the Zmags
platform to help them connect with their
customers in the moments that matter. The
company is headquartered in Boston, Mass.
with offices in London and Copenhagen.