talks about basic understanding of digital marketing and what is it all about

1. Presented by : Nitesh Bhansali

2. What is digital marketing?
Why are people going online?
What does digital marketing consist of?4
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Benefits of digital marketing

3. What is digital marketing?
“Digital marketing” is the process of building and
maintaining customer relationships through online activities
to facilitate the exchange of ideas, products, and services
that satisfy the goals of both parties.

4.  For information on a new product, service or location
 If they have a question
 If they are looking for help
 If they want more information on certain individuals or organizations

5. Over traditional marketing *
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 Cost effective

6. Key components
 Website design (user experience)
 Search engine optimization (SEO)
 Pay per click (PPC)
 Social media marketing (SMM)
 Email marketing

7. Most advanced showcasing methodologies and battles have following
5 goals.
• Contacting the correct crowd
• To draw in with your gathering of people
• To spur your gathering of people to make a move
• Productive spending on your crusade
• Rate of profitability (ROI)
• Advanced promoting objective
Advanced promoting is tied in with producing deals and additionally
catching leads from clients that are looking on the Internet for answers.
Digital marketing objectives