We have made a presentation on 'High brand perception of colleges'. We made a 'Fishbone (cause effect) diagram' that lists the causes of the problem i.e. high brand perception f colleges. Most of the pics are taken by us. Team Members : Sairaj Hemachandran Nishka Vikas Gulati

1. QIMPRO TASK 3
HIGH BRAND PERCEPTION OF
COLLEGES
VEERMATA JIJABAI TECHOLOGICAL INSTITUTE
 SAIRAJ HEMACHANDRAN
 NISHKA GULATI

2. INTRODUCTION
• Cause effect diagrams are also called fishbone
diagrams, herringbone diagrams, Ishikawa diagrams,
or Fishikawa.
• It was first described by Kaoru Ishikawa
• The fishbone diagram identifies many possible
causes for an effect or problem.

3. Ishikawa diagram, in fishbone shape, showing various causes, all
affecting the overall problem. Smaller arrows connect the sub-
causes to major causes.

4. CAUSE EFFECT DIAGRAM
HIGH BRAND
PERCEPTION
OF
COLLEGES
PUBLICITYCAMPUS
PEOPLEFEES PLACEMENTS
Lucrative websites
Hoardings
Attractive brochures
Videos
Greenery inside campus
Air-conditioned buildings
Attractive pictures
Big sports grounds
Highest package
Lowest package
not known
No proper info. on sitesWrong views of
people
Success of a
few alumni
High fees giving
wrong impression
of excellent
facilities
100% placements

5. PROBLEMS
 Publicity-
1.First impression is the last impression. So the colleges try to make
their first impression the best in order to attract many students.
2.So these colleges reach the masses through advertisement,
hoardings, etc.
3.People get attracted to these colleges by getting influenced by
the information, pictures and videos provided in the brochure and
website and hence make a wrong decision.

6. BROCHURES
HOARDINGS

7.  Campus-
1.High tech infrastructure creates an illusion that the education is also of
that level.
2.Colleges make lush green gardens and attractions to give aesthetic
delight to students.
3.Big grounds for sports are made so people think that they will get an
opportunity for extra-curricular activities.
4.But the fact is that the students are not allowed to play there.

8.  Placements-
1.People think that 100% placements means that every student will get a
job even if the student fails in semester exams which is actually not the
case.
2.Many colleges don’t mention their lowest package, only their
highest package is published in the brochure or on the site.
3.Seeing the highest package people think that they will get the same
amount or anywhere close to it as their package but this does not happen.
4.Maximum students get an average package which is not mentioned on
the college site.

9.  People-
1.Little knowledge is a dangerous thing. In this case the little knowledge
gained by people around us from a few ads give out their reviews
which is dangerous for the students who take admission in a college.
2.Lack of proper research about the college and its track record also is
a major problem.
3.Success of a few alumni who have passed out from the college give
an impression that they will also be successsful.
 Fees-
High fees creates an assumption that all the facilities will be up to that
mark and hostels will also will have good amenities.

10. SOLUTIONS
 Publicity-
1.The student should not take admission in a college by just getting
influenced by the attractive websites or brochures.
2.Instead carry out a thorough research about the college in which
you are interested in taking admission.
 Campus-
1.Do not get influenced by the attractive pictures of campus. Instead
visit the college and see the campus.
2.But remember that campus is not everything. Education is more
important. Find out whether the faculty is good or not. This can be
found out by talking to students presently studying in the college.

11.  Placements-
1.Highest package is given to a few students and not all. So the
placements obtained by maximum number of students should be
considered. Hence find out about average package of the college.
2.100% placements actually means that only the students that have
cleared the criteria of various companies will get a job.
3.So it is not wise to take admission in college thinking that every student
will get a good job due to its brand name.
 People-
1.Random people might have wrong views about the college. Instead of
talking to them talk to students, their parents, alumni, teachers, present
staff of the college.
2.Success of a few alumni members does not mean that each student of
that college will also be equally successful. Success does not depend on
the brand name of college instead it depends on the individual’s capabilities
and hardwork.

12.  Fees-
If the amount paid by you is more does not mean that you will get
excellent facilities or your life in the hostel will be very comfortable.

13. GROUP LEARNING
College selection is a very important part of a student’s life
and needs to be done carefully, so the student should not
select a college seeing its brand value.
So the problem of low/high brand perception of a college was
studied using a cause effect diagram.
We learnt how to find the causes of a problem using cause
effect diagram.
We defined and displayed the major causes , sub-causes and
root causes that influence a problem.
We studied theses causes in detail.
The consequences of such a problem are also isolated and
categorized.
From understanding these causes, we found out the solution
to the problem easily.