Business Perspective in the Global Context- Pokemon GO

1. Business Perspectives in the Global Context
A Global Phenomena

2. Pokémon Go is likely riding a wave of 90s nostalgia consumerism
 Latest installment of Satoshi Tajiri’s original creation has been downloaded over
100 million times worldwide.
 Fastest game to reach the 10 million downloads mark
Pokémon Go players, or “trainers”, are spending more time on the game than
Facebook, Snapchat, Twitter or Instagram.
 Pokemon go has banked on the augmented reality technology and is the first
successful game of its kind.
Pokémon Go officially became more popular than porn when more people
started searching for it since July 11 on Google.
Introduction

3. • Latest installment of Satoshi Tajiri’s original creation has been
downloaded over 100 million times worldwide
• Fastest game to reach the 10 million downloads mark
•
Introduction

4. •Russia government attempts to ban Pokemon Go, claiming it`'s
a CIA surveillance program.
•Iran has Islam-related reasons to ban Pokemon Go: a fatwa, or
religious ruling, was issued against earlier Pokemon games.
•Pokemon images with children were promoted by the
Revolutionary Forces of Syria Media Office in Syria to save
Syrian children
•Hillary Clinton’s Campaign Uses Pokémon Go to Register
Voters.
•Donald Trump Campaign made a video which shows a Poké
ball getting thrown at an image of Mrs. Clinton an making her
disappear.
Political Aspects

5. •Nintendo stocks went up by almost 25 % wihich adds about 9
billion to the the market.
$57.65 billion
Pokemon sales and licences alone have resulted in Nintendo
earning a whopping $57.65 billion in revenue as of 2015.
• In South Korean, Sokcho has capitalized on the gold rush, as
tour buses now carry Pokemon pilgrims several hours to Sokcho
which has now become a tourist place.
•Small & Big business all over the world are capitalizing on the
lure modules in the game to attract more customers.
•Many third party products have been launched giving rise to new
business
Economic Aspects

6. •Sense of Social Capital as people are interacting and meeting
new people at various Pokestops.
•Pokemon Go is increasing the fitness level as people have to
walk in order to catch Pokemons.
•Pokemon Go increases the mental well being by random
reinforcement conditioning and compulsion loops in the game.
•People are participating in Pokemon Adventure trips & Zoos
have been formed all over the world, thus bring
Social Aspects

7. Technological
Aspects
•Augmented reality—the use of technology to
superimpose digital creations onto one’s physical world
•Nintendo has launched portable Pokémon GO Plus
device could help prevent accidents while playing the
game
•Various types of Poke-drones have been realized
worldwide to speed up the game.
•Various apps are launched based on Poke theme such
as PokeDating, PokeFit , PokeMaps etc

8. •Four suspects in O'Fallon, Missouri allegedly used Pokemon
Go to lure at least 11 users into a trap.
•Shayla Wiggins found dead body more than she bargained
for when she went hunting for Pokemon near Big Wind River
in Fremont County.
Legal Aspects- SUJIT
addCONTENT

9. •SUJIT CONTENT
Environmental Aspects sujit add
content

10. RAJ CONTENT- pfa word attachment OR
http://winnerwinnerchickendinner.co/blog/pokemon-go-marketing-study/
Case Study-

11. MRINAL CONTENT
• allow businesses to sponsor locations for certain in-game activities.
•Introduce virtual reality ( expand the point)
Recommendations

12. Thank - You