2. Macro Shift
or Trend
Messaging Overview: Conversations
How businesses
should respond
Why haven’t
they done this?
● A lack of a clear strategy results in siloed conversations and poor experiences.
● Technology has transformed the way we communicate.
● Those conversations need to be contextual and fluid across time, channels, and teams.
● Businesses should aim to have conversations with customers as a means to grow.
● It doesn’t work without a single source of truth across your entire company.
● Doing this is hard, and requires a lot of disparate tools.
3. They take place over time, across different channels and platforms, between different
teams in your organization, via spoken words, written words, or no words at all.
Conversations should be fluid.
This shift has left businesses struggling to keep up. Siloed teams and siloed tools create
siloed conversations and poor customer experiences. All of that changes today.
4. A universal inbox that helps teams
connect with prospects and customers
at scale.
Introducing
Conversations.
5. Featuring:
A collaborative inbox
Built for all sources and all teams, the
collaborative inbox lets you manage
conversations via email, live chat, and
Messenger.
7. Featuring:
Targeting & lead routing
Conversations works seamlessly with
HubSpot CRM, allowing for sophisticated
targeting and lead routing that connects the
right people at the right time.