The document analyzes Nestle's strategic fit and performance. It discusses Nestle's competitive strategy which focuses on customer demands, leading to sales growth in various product categories from 2017-2021. Key strategic focuses are product innovation, digitization, and expanding product varieties across 7 main divisions. The supply chain strategy and financial performance are also addressed but not described in detail.

1. Analisis Strategic Fit pada Nestlé

2. Agenda
• Performance Perusahaan
• Supply Chain Strategy
• Financial Performance

3. Performance
Perusahaan

4. Performance Perusahaan Nestle
Competitive strategy PT Nestlé dilakukan sesuai dengan permintaan pelanggan yang diketahui berdasarkan
survey dan analisis pasar. Hal ini pun berdampak pada performa penjualan produk Nestlé
0
5
10
15
20
25
30
2017 2018 2019 2020 2021
Water
Confectionery
Milk product and ice cream
Prepared dish
Pet care
Nutrition and health science
Powdered and liquid
beverages
Penjualan Produk Nestlé dari 2017 hingga 2021 (dalam miliar CHF)

5. Fokus Strategi
Nestlé memiliki beberapa fokus strategi untuk pengembangan serta keberlangsungan perusahaannya:
Inovasi Produk
• Peluncuran produk
vitamin dan suplemen
untuk kesehatan
• Varian jenis kopi yang
lebih ramah lingkungan
• Varian jenis makanan
ringan dan coklat yang
dapat dikonsumsi untuk
vegetarian
Digitalisasi
• Di tahun 2021, Nestlé
menghasilkan kontribusi
penjualan di e-
commerce sebesar
14,3%
Varian Produk
• 7 bagian produk utama
(water, confectionery,
milk product & ice cream,
prepared dish, pet care,
nutrition & health
science, powdered &
liquid beverages)

6. Supply Chain
Strategy

7. Supply Chain Strategy
Supply Chain
Efectiveness:

8. Financial
Performance

9. Introduction
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10. Topic one
Subtitle

11. Chart
4.3
2.5
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1.8
2.8
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Series1 Series2 Series3

12. Table
Category 1 Category 2 Category 3 Category 4
Item 1 4.5 2.3 1.7 5.0
Item 2 3.2 5.1 4.4 3.0
Item 3 2.1 1.7 2.5 2.8
Item 4 4.5 2.2 1.7 7.0

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