How to attract the attention of the audience on Social Media - Learning from 7.000.000€ ad spending on Social Media

2. We are all competing
for attention

3. The ugly truth:
People don’t like ads

4. People are better
than ever at
avoiding ads.

7. BUT

8. People like to be entertained
& surprised.

9. They also like to feel curious
about new things.

12. And this is our
opportunity

13. Insights from
7.000.000€ campaigns
on SoMe.

14. First, your content must
have Stopping Power.

15. A scrollstopping™ ad
looks like this:

16. OOOOOOXOOOOOO

17. In a world full of dull
static ads, be different..

22. A single post can be as
powerful as a campaign..

24. When everybody run simple
sponsored campaigns, be
different.

25. We created the first 24 x 7
personalized digital campaign with
recipes.
24 different recipes and 24
SoMe ads based on the «δέκα» toast
toast bread product line by
Karamolegos.
The Campaign

26. We adjusted each banner in 3 different dimensions
and formats: Facebook & Instagram feed, story and
GDN.

28. The campaign was supported with a custom made micro-site where users could navigate and find all the
available recipes as well as information about the «δέκα» toast bread product line.
The Micro-Site

29. The Micro-Site
Users could also filter recipes by product, by ingredient or by taste.
The micro-site was enriched with enticing animations.

30. WHY HUMBLE?
Results
• Landing page views: 36,349
• Post engagements: 51.707
• Reach: 1,068,362

31. Use community insights.

36. Follow where the attention is
right now

38. Surprise your audience!

43. Your content doesn’t have to be a
Hollywood production to be a
scrollstopper™

44. Make your content
gossip-worthy

45. People like celebrities.
But you must find the right
ones.

46. Engagement rate IG:
12-15%
3.9M likes on Tik Tok
Few sponsorships

47. Wrap your message
around a story.

49. Use the reverse pyramid
logic to distribute more
content

50. Long form content

51. Long form content
Repurpose into micro content

52. Long form content
Repurpose into micro content
Distribute across
Social media

53. Long form content
Repurpose into micro content
Distribute across
Social media

54. Long form content
Repurpose into micro content
Distribute across
Social media

56. Thank you for your
*attention*

57. Thank you!
We are
Scroll Stoppers™.