Shoppen en betalen in de shoplet: Advertentie en webwinkel in één!

1. We have solved the problem of non-relevant advertising.
Now, consumers shop and pay in the shoplet: Advertisement and webshop in one!
Advertisement Deck. November 2014. All rights reserved
Senanga BV, Oudeweg 6, 9711 TK Groningen, The Netherlands

2. The Opportunity
Global B2C Ecommerce sales will hit 1.5 trillion in 2015.
Shopping
Publishers & bloggers bring shopping
inspiration for consumers,
but are barely reaping the profits.
We can trigger a new revolution
in Ecommerce.
Influence
Brands have discovered that
popular bloggers are a great way
to promote their products.
They have a loyal and substantial
following that highly values the
opinion of “their” blogger
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3. Advertisement
Consumers face a huge gap
between inspiration and purchase.
Online advertising currently fails to
bring relevance.
Interest channels create demand for
products, but are not immediately
shoppable.
Conversion
Business are struggling with very
low conversion rates.
Average conversion rate online
display advertising: 0,1%
(comscore)
The Problem
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4. Our Solution:
Shop everywhere!
Every advertisement will be an instance of a webshop.
We enable consumers to buy the products they “meet” at their inspiration channels
(interest sites, blogs, pages, apps, etc) via our shoplet without leaving the page.
Our solution brings:
Ultra relevance: instant shopping and payment at the point of inspiration.
High conversion: 20-30% interaction rates. > 1% - 6% sales conversion rate.
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5. Our Product
The Shoplet: advertisement and webshop in one. The photo becomes the webshop.
Creating relevance
Publishers create relevance by
matching the content with the
products in the shoplet.
(e.g. Shop the look)
Adding a shoplet is as easy as
embedding a YouTube video.
Consumers shop and pay in the
shoplet, while staying on the
publishers’ page.
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Native check-out
slides in after click Demo Video
https://www.youtube.com/watch?v=s_g_to99_34

6. Revenue model
Truly bridging the gap between marketing and sales
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In case a publisher brings in a CPM deal
as a result of its own sales efforts,
Senanga will split 50% of their fee.

7. Some of our webshops
On average, we connect a new webshop every week
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8. Our publishers
Growing with new bloggers and publishers each day
Reach over 3.000.000 pageviews each month *
Over 350 bloggers and publishers are connected.
Campaigns can start at 100.000 pageviews.
* Public beta went live in May 2014
Diverse topics
Fashion, health. beauty, books, music, kids, mothers, family, sport,
entertainment, gadgets, tech, furniture, cooking, etc
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9. Publishers get started
Publishers can be live within minutes
Create your account at Senanga.net
For free.
Find the products that match the content
(campaign).
Embed the Shoplet,
as easy as embedding a YouTube video.
Receive detailed performance reports:
- per blog / channel / publisher
- per product
- traffic vs interaction vs sales
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10. Advertisers get started
Campaigns can be live within two days
Campaign specifications:
- products
- relevant topics
- prefered channels / bloggers
- additional promotional content
- timeframe
- advertisement budget
Receive detailed performance reports:
- per blog / channel / publisher
- per product
- traffic vs interaction vs sales
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Advertisement budget structure:
- start-up costs for bloggers /
publishers
- CPM fee per 1000 impressions,
performance based
Senanga fee:
- 30 % of the advertisement budget

11. Feel free to contact us to get started.
Rutger van Zuidam / rvz@senanga.net
Nikolaj van Veen / nvv@senanga.net
+31 (0)5 0211 0131 / info@senanga.net
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Advertisement Deck..November 2014. All rights reserved
Senanga BV, Oudeweg 6, 9711 TK Groningen, The Netherlands