Crowdfunding keeps Kids warm in Stropones, Evia

1. Campaigning in a crisis context: A solutions approach
Dimitris Ibrahim
ERFC International Conference
March 31st 2015

2. A bit of background
• 6th consecutive year of recession
• Unemployment and poverty numbers hitting historic
records.
• Policy access key challenge
• Energy poverty rising with fatal consequences
In order to campaign effectively we needed a project
that addressed the most visible consequences of
recession

3. This school represents millions of buildings: an old
building, really drafty, with its heating oil
requirements above its annual budget.
It all started with a school…

4. Crowdfunding

5. Storytelling
Documentation
Massive
promotion
Offline

7. Why was this
project successful?

8. 1. Numbers
Within 2 months  reach the digital FR goal of
40,000 euros and raise 43,820 euros by 2,004
supporters. Overall raised almost 90,000 euros.
• 72% new supporters
• 73% average email open rate
• 45 donated twice
• 202 expats

9. 2. Responding at the speed of light
'extreme Big Listening’: real-time monitoring all the related conversations,
identifying when it's best to join and aggressively campaign, respond to spikes
and endorse social media influencers as well as celebrities.

10. 3. Clear policy objective (demand)
Reacted for the first time and announced retrofitting
programs for schools in areas most affected by cold.

11. 4. Cross-engagement
• 65% of the donors came through other work
• Continuity in engagement and communication
• Call for meaningful action (tangible
contribution)

12. Next steps…
- Policy and mobilization work to promote net
metering
- Crowdfunding for net metering
- Policy and mobilization work for energy retrofit
program
- Network with stakeholders