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Macmillan's knitition

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Tim Lloyd
Tim Lloyd

Macmillan Cancer (a UK charity) encouraged people to sign their Government petition, and in return, signatures automatically contributed to a knitted scarf.

Technology
1 of 24
SMW Presentation, 08 February 2011 The Infi-Knit Project
[object Object],[object Object],[object Object],[object Object],Overview
[object Object],[object Object],[object Object],The Campaign
[object Object],[object Object],[object Object],[object Object],Campaign Challenges
[object Object],[object Object],[object Object],The Idea
[object Object],[object Object],[object Object],[object Object],Campaign Architecture: Website Experience
Site design process
The knitting machine
Functionality
The site – www.infi-knit.org.uk
[object Object],[object Object],[object Object],[object Object],[object Object],Campaign Architecture: Entry Points
[object Object],[object Object],[object Object],Email to current supporters
[object Object],[object Object],[object Object],[object Object],Macmillan Facebook pages
Macmillan Twitter feed ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social ambassador
[object Object],[object Object],[object Object],[object Object],[object Object],Corporate Partners
Facebook and Twitter feedback
Facebook and Twitter updates, links to site
Knit-stats this morning…
Media
Media
[object Object],[object Object],[object Object],[object Object],Stats
[object Object],[object Object],The Scarf
 

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Macmillan's knitition

Editor's Notes

  1. THEA MAKE THIS NICE!!!
  2. This is our amazing knitting machine. Everything is built around this.
  3. This is our amazing knitting machine. Everything is built around this.
  4. This is the interactive elements we want to add to the machine: fun facts and also more serious messages from macmillan
  5. Sketched version of the site – focus on knitting machine Features: Live view of knitting machine. Switch cam’s. Feed of “Now knitting”, nd “Latest Knits” Possibility to read more about the project, with link to macmilllans site
  6. Facebook status update, tweet and twibbon picture from blogger Josh
  7. Facebook status update, tweet and twibbon picture from blogger Josh
  8. Facebook status update, tweet and twibbon picture from blogger Josh
  9. Facebook status update, tweet and twibbon picture from blogger Josh
  10. Facebook status update, tweet and twibbon picture from blogger Josh