The COVID-19 pandemic is forcing development programmes to rapidly readjust their advocacy strategy to support local or national governments in their emergency planning. The Watershed empowering citizens programme organised a webinar attended by over 60 participants on 15 April 2020, to discuss and learn about: ways to adapt advocacy approaches in time of COVID-19; practical examples of shifting activities at national and local levels; ways to reach your target audience while social distancing; ways to adapt your messaging, keeping Watershed priorities through the lens of COVID-19. This report includes the webinar Powerpoint presentations and some recommendations based on the Q&A session. The titles and authors of the presentations are: "Why is strong advocacy essential during a crisis?" by Evita Rosenberg (IRC); "Watershed Bangladesh : adapting advocacy approaches during COVID 19 outbreak" by Ranjan Kumar Ghose (WaterAid Bangladesh); and "Adapting advocacy approaches in Kenya "by Patrick Mwanzia (Simavi Kenya).