Prism Cement Limited is a leading integrated building materials company in India that produces cement, ready-mixed concrete, tiles, and other building products. It operates two cement plants in Madhya Pradesh that produce Portland Pozzolana Cement under the Champion, HI-TECH, and DURATECH brands. The company's main markets are in Eastern Uttar Pradesh, Madhya Pradesh, and Bihar within an average lead distance of 399 km from its Satna plant. It has established a marketing setup with a central office in Varanasi supported by regional and area offices and depots across Uttar Pradesh, Madhya Pradesh, and Bihar to efficiently serve dealers and customers.

1. MARKETING MANAGEMENT
Presented By – Shivali Chandel , Nisha Nitin Sharma , Vikrant Singh

2. INTRODUCTION
Prism Cement Limited is one of India’s leading integrated Building
Materials Company, with a wide range of products from cement,
ready-mixed concrete, tiles, bath products to kitchens . The equity
shares of the company are listed on the Bombay and National
Stock Exchanges.

3. Prism
Prism cement H & R Johnson RMC Readymix

4.  PRODUCTION STARTED- Unit I in August, 1997 and
Unit II in December, 2010.
 MANUFACTURES- Portland Pozzolana Cement (PPC)
with the brand name 'Champion' and premium
quality grade of cement under ‘HI-TECH’ and
‘DURATECH’ brand.
 MARKET AREA - Caters mainly to markets of Eastern
UP, MP and Bihar, with an average lead distance of
399 kms for cement from its plant at Satna, MP.
 SITE- cement.prismcement.com

5. ACC LIMITED
AMBHUJA CEMENTS LIMITED
SHREE CEMENT LIMITED
J.K CEMENT LIMITED
ULTRATECH CEMENT LIMITED
JK LAKSHMI CEMENT LIMITED

6. Prism
Champion, HI-TECH
and DURATECH
Cement
Security, Protection
PPC,
Premium
PRODUCT HIERARCHY

7. Marketing Setup
For providing an effective and customer responsive marketing
facility
Central Marketing Office has been setup at Varanasi and it is
supported by Regional Offices at Satna, Jabalpur, Allahabad,
Varanasi, Lucknow, Bareilly, Kanpur and Patna. Area Offices
and Depots have also been established at all major towns of
U.P., M.P. and Bihar to efficiently serve dealers and end
consumers. A professional and experienced marketing team
has been placed at all operative areas equipped with fully
computerized sales and accounting system to serve the most
demanding needs of the customer.
To ensure availability of product at each & every nook & corner
of the marketing territories we have created a strong single tier
network of over 3300 retailers.