Advertisement Department Organization Structure, Communication Response Pyramid, Function of Advertisement Department, Famous Ad agency, Indian Ad Agency, International Ad Agency, Icon of Ad Industry. Awards of Ad agency, Major Clients of Ad agency.
3. Advertising Department
Vice President
CEO
Account Client
Manager
Creative Director
Media Director
1. Media Planning Mgr
2. Print
3. Out Door
4. Buying Media
Support
Services
Administrative
Manager
1. HR
2. Finance
9. Major Clients
•JWT: Nike , Kellogs’s (Special K),Slice
(Swayambar)
•Leo Burnet:Amazon (Aur Dikhao),
Mazza (Har Mausam aam) Complan
(Akhir khata kya hai?) Mc D
•Ogilvy: Vodafone, J&J, Voltas
10. Major Clients
• RK Swami BBDO: Air India, Mercedes Benz,
Hawkins,GSK
• L&K Saatchi& Saatchi: OLX(Bech de),Skoda, Idea,P&G
• Mc Cann Erickson: VIP, IPL(Aircel), Nestle, Reckitt
Benckiser
11. Major Clients
• DDB Mudra: LIC( Zindgai k saath bhi zindagi k baad
bhi)Orbit, Paan Bahaar, Rasna(I love you rasna)Only
Vimal
• Lowe Lintas: TATA TEA( Khilao nhi Pilao), Flipkart,
Havells
12. Major Clients
•FCB Ulka: Sunfeast, Oreo, Pepsodent, KFC
•Rediffusion Y&R: AMWAY, Videocon, ITC
classmate( B’coz you are one of a kind)
13. Face ICON Prasoon Joshi
• Chlormint - Dobara Mat Poochna
Coca Cola - Thanda Matlab Coca Cola
Yaaran Da Tashan
Thande Ka Tadka
Piyo Sar Utha Ke
Boond Boond Khushi Khushi
• Happydent - Ismile please
Parachute - Gorgeous Hamesha
Radio Mirchi - Mirchi Sunne Wale Always
Khush
• NDTV India (Sach dikhate hain hum),
• Saffola (Abhi to main jawan hoon) LG,
Marico
14. Face ICON Piyush Pandey
• Cadbury Dairy Milk Ad
Campaigns: 'Kuch khaas
hai'
• ZooZoo
• Asian Paints ad campaigns:
‘Har ghar kuch kehta hai’
• He has written the Indian
patriotic song Mile Sur
Mera Tumhara for
the National Literacy
Mission of India in 1988.
25. Cannes Lion Award
McCann’s French horn ad
for Dabur ‘s GASTRINA
Essel Group's Dish TV (Puddle
and Basement creative).
Category: Press
Award : SILVER
26. Cannes Lion Award : New Entry
GLASS LION
Ariel: Share The Load
Case study
Procter & Gamble Co.,
Ariel, BBDO Mumbai
India
27. Cannes Lion Award : New Entry GLASS LION
Whisper: Touch The Pickle
Online, Case study
Procter & Gamble Co.,
Whisper, BBDO Mumbai
India
Category: GRASS LION
& Media
Award: PRIX BRONZE
30. Impact of Advertisements on children
increased violence, and eating
disorders in children, as well as family
stress and negative values
Editor's Notes
Ab Ke Saawan for Shubha Mudgal (1999)
Dooba Dooba Rehta Hoon for Silk Route
https://www.facebook.com/CorcoiseFilms
Cannes Lions is the world's biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile and billboards to design and branded content, it’s the home of the great ideas changing the ways brands interact with their customers. Our Awards champion the best work from the past year and the Festival’s inspirational learning programme points the way forward.
SPECIAL AWARDSCREATIVE MARKETER OF THE YEAR
The Creative Marketer of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.
Presented to Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, McDonald’s
Reach: Number of persons exposed to a message at least once.
Frequency: Number of times an individual is exposed to a message.
Flighting: Process of advertising with or without repeating in a given period.
Bursting: It is a technique of heavy advertisement at once.
Media Plan: To select the proper demographics for an advertising campaign through proper media selection.
Clutter: Single ad surrounded by various ads.
Pulsing: Heavy Ads followed by limited then heavy again
GRP:R*F
OTS: Opportunity to See
ATL
TTL
BLT