STANDING OUT IN THE CLOUD
By Ben Cotton
@bencotton
socialwebthing.com
#DSATALK
WHAT I’LL DISCUSS TODAY
THE CHALLENGE
“Students graduating this
year went to secondary
school in Celtic Tiger
Ireland, but have spent
their colleg...
GUESS WHAT?
IT BEGINS WITH A GOOGLE SEARCH
WHERE DO PEOPLE GO FOR INFO?
Source: Edelman Trust Barometer, 2013
“The creation of an asset that
pertains to a particular person or
individual; this includes but is not
limited to the body...
• Personal brand is pre-Google
• 1997 vs. 2013
• Doesn’t include digital
• Doesn’t mention experience
• Doesn’t consider h...
THIS CALLS FOR A NEW APPROACH
PERSONAL
SEO
VIEW
NETWORKWORK
INTRODUCING…
• Global audience
• Showcase skills and experience
• Highlight creative talent
• Develop your reputation
• Easily updated ...
“Inevitably employers are using
Google as a personal reputation
engine and scrutinising these types
of sites to review an ...
“The first thing that I do when recruiting
someone is check them out online. It’s a
matter of few minutes to go back and
r...
“The project has opened doors and
allowed me to make connections
with people I never expected to
meet. Individuals who I d...
WHEN DID YOU LAST GOOGLE YOURSELF?
• Have own domain
• Publish work on e-portfolio
• Blog
• Comment online
• Guest post
• Has a strong network
• Is well netw...
• Play it safe vs. take a risk
• Dull vs. creative
• Private vs. extremely public
• Limited reach vs. global
• Lots of con...
THE RISE OF THE DIGITAL GENERALIST
DO TWO PIECES OF A4 DO YOU JUSTICE?
Q&A TIME
THANK YOU
CONTACT DETAILS
contact@ben-cotton.com
@bencotton
socialwebthing.com
linkedin.com/bencotton
slideshare.net/benco...
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Standing Out in the Cloud

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Ben Cotton gave a presentation to the Digital Skills Academy focusing on standing out when searching for a job.

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  • I’ll keep today’s session short, but I’ve come here today to talk about three things: a challenge, solution and its benefits.
  • Generation emigrationIntern nationRiches to rags
  • The modern day interview no longer begins with a handshake, but a Google search.
  • Don’t believe check these findings out from the Edelman Trust Barometer.People aged 30-44 go to search engines and social media for information.
  • The rise of the digital generalist
  • Standing Out in the Cloud

    1. 1. STANDING OUT IN THE CLOUD By Ben Cotton @bencotton socialwebthing.com
    2. 2. #DSATALK
    3. 3. WHAT I’LL DISCUSS TODAY
    4. 4. THE CHALLENGE “Students graduating this year went to secondary school in Celtic Tiger Ireland, but have spent their college years in a land of recession, bailouts, emigration and low employment.” Irish Times, 2013
    5. 5. GUESS WHAT?
    6. 6. IT BEGINS WITH A GOOGLE SEARCH
    7. 7. WHERE DO PEOPLE GO FOR INFO? Source: Edelman Trust Barometer, 2013
    8. 8. “The creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.” Tom Peters, Personal Brand author, 1997 ISN’T THIS PERSONAL BRANDING?
    9. 9. • Personal brand is pre-Google • 1997 vs. 2013 • Doesn’t include digital • Doesn’t mention experience • Doesn’t consider how people now find and share information RETHINKING PERSONAL BRAND
    10. 10. THIS CALLS FOR A NEW APPROACH
    11. 11. PERSONAL SEO VIEW NETWORKWORK INTRODUCING…
    12. 12. • Global audience • Showcase skills and experience • Highlight creative talent • Develop your reputation • Easily updated and looks professional • Demonstrate understanding of SEO • Network with industry colleagues Rank highly and be found easily WHY SHOULD YOU CARE?
    13. 13. “Inevitably employers are using Google as a personal reputation engine and scrutinising these types of sites to review an individual’s career history and work ahead of hiring an individual.” Stephen Waddington, European digital and social media director for Ketchum and President-Elect of the CIPR I. WHY PERSONAL SEO MATTERS
    14. 14. “The first thing that I do when recruiting someone is check them out online. It’s a matter of few minutes to go back and read hundreds of their previous tweets and find out far more about the real them than any CV, reference or interview could ever reveal.” II. WHY PERSONAL SEO MATTERS Stuart Bruce, International online PR, digital corporate communications, digital public affairs, social media trainer and consultant
    15. 15. “The project has opened doors and allowed me to make connections with people I never expected to meet. Individuals who I describe as PR and social media royalty, brand leaders of huge multinational organisations, key industry leaders – all lending me their support.” III. WHY PERSONAL SEO MATTERS Graeme Anthony, GM & Co-Architect at Manc Frank and the guy whose CVIV went a bit viral
    16. 16. WHEN DID YOU LAST GOOGLE YOURSELF?
    17. 17. • Have own domain • Publish work on e-portfolio • Blog • Comment online • Guest post • Has a strong network • Is well networked with industry figures • Uses social media well • Have monitoring in place • Use privacy settings PERSONAL SEO CHECKLIST
    18. 18. • Play it safe vs. take a risk • Dull vs. creative • Private vs. extremely public • Limited reach vs. global • Lots of control vs. no control • Personal privacy • Client confidentiality • What happens if things go wrong? You’ll have to weight these up for yourself A FEW THINGS TO CONSIDER
    19. 19. THE RISE OF THE DIGITAL GENERALIST
    20. 20. DO TWO PIECES OF A4 DO YOU JUSTICE?
    21. 21. Q&A TIME
    22. 22. THANK YOU CONTACT DETAILS contact@ben-cotton.com @bencotton socialwebthing.com linkedin.com/bencotton slideshare.net/bencotton

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