Many marketers are eager to start A/B testing but aren't aware of dangerous misconceptions and prioritize tactics over strategy. This presentation explores the evolution of A/B testing, discusses what it can and cannot do, and covers the basic principles of conversion rate optimization so you can avoid risk, use data effectively and find solutions to YOUR problems.
Originally presented at National Multifamily Housing Council NMHC Optech Nov. 2016 on behalf of G5.
NMHC OPTECH is the premier destination for what’s next in multifamily. Open to NMHC members and non-members alike, OPTECH provides a forum for senior practice leaders from a wide variety of disciplines to collaborate on strategic action, incubate new ideas and elevate the industry across all areas of business operations and technology.