1. NICOLE AKL
Beirut, Lebanon  akl.nicole@hotmail.com  Mobile: +961 3 173 822
Digital competencies:
 Online media professional:
- Campaign management through tools such as DFP Doubleclick for Publishers;
- Good knowledge of Google Analytics tools.
 Digital marketing knowledge:
- Good experience in digital strategy, planning and their implementation;
- Establishment of strategic marketing plans to suit the client's or brands’ objectives;
- Translating clients’ goals and objectives into actionable and measurable digital marketing programs;
- Market research & analysis;
- Writing proposals & media plans.
 Digital optimization achievements:
- Google AdWords campaigns management;
- Optimization across search, websites and social platforms;
- Execution of digital booking, and tracking of online campaigns procedures.
Sales competencies:
 Prospecting & Communicating:
- Developed proactive business network and good relationships with corporate an small business clients
as well as with the local and regional media community;
- Helped train and educate new potential clients about online advertising and interactive products;
 Sales presentations and Sales negotiations:
- Developed, presented and managed multiple creative advertising solutions;
- Overcame serious obstacles such as selling in poor market conditions;
- Negotiated Contract resulting in favorable benefits by negotiating with vendors or suppliers;
- Responsible for the creation, implementation and execution of actionable sales plan.
 Account management:
- Managed multiple digital accounts for advertising agencies and direct clients;
- Consistently delivered clients’ projects to schedule, ensuring client satisfaction and developing high
profile of the business;
- Achieved high repeat business due to dedication to customer service and impeccable follow- through;
- Achieved good sales goals in a very competitive and poor market.
CORE COMPETENCIES

2. Education:
 Masters in Marketing & Communication (2013 – 2015), Ecole Supérieure des Affaires (ESA)
 Marketing & Advertising (BA) (2006 – 2009), Université Saint-Joseph (USJ)
 Baccalaureate, option economics (2004 – 2005), Saint Cœur Ain Najem (SSCC)
Certificates:
 Google Partners certification: Adwords Certified
 Participated in many digital media conferences and events (Arabnet)
PROFESSIONAL EXPERIENCE
Adline Media Network:
 Online Digital Media Sales Manager, January 2012 – April 2015
 Online Digital Media sales and marketing consultant, April 2009 – December 2011
Internships:
 Field Assistant and Mystery Shopping - IPSOS Stat - Marketing Trainee, Jan 2009 – April 2009
 Training in the marketing department and customer Service - FransaBank – Lebanon - Marketing and Client
Servicing Trainee, June 2007 – Sept 2007
 Training in merchandising and marketing - Café Najjar - Marketing and Client Servicing June 2006 – Sept 2006
References upon Request
EDUCATION & CERTIFICATES