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The Rise of the Conscious Marketer

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Millennials are driving a global conscious awakening. We have the Conscious Company. We have the Conscious Consumer. Now it's time for the Conscious Marketer.

Published in: Marketing
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The Rise of the Conscious Marketer

  1. 1. THE RISE OF THE CONSCIOUS MARKETER Nichole Kelly Founder, Conscious Marketing Institute and Co-host of The Conscious Marketing Podcast
  2. 2. MARKETING IS A POWERFUL TOOL Photo Credit: CNN.com
  3. 3. WE ARE ON EVERY SCREEN Photo Credit: Mike Gifford Flickr
  4. 4. WE ARE IN ALMOST EVERY HOME Photo Credit: Mariano Mantel Flickr
  5. 5. WE ARE IN ALMOST EVERY CAR Photo Credit: Mariano Mantel Flickr
  6. 6. WE EVEN FOUND OUR WAY INTO AIRPLANES Photo Credit: Jeffrey Putman Flickr
  7. 7. BUT WE’VE LOST SIGHT OF OUR PURPOSE Photo Credit: GotCredit.com
  8. 8. WE CELEBRATE OUR HEROES
  9. 9. WE GLAMORIZE OUR VILLAINS
  10. 10. WE SHAME OUR VICTIMS
  11. 11. BUT HUMANITY IS EVOLVING Photo Credit: NASA Goddard Space Flight on Flickr
  12. 12. AND GOING WITHIN TO AWAKEN CONSCIOUSNESS OUR EXTERNAL WORLDS NO LONGER FULFILL US Photo Credit: andrewscater Flickr
  13. 13. CONSCIOUSNESS IS UNLOCKING OUR NATURAL BORN SUPERPOWERS Photo Credit: Forbes
  14. 14. WE ARE AT THE TIPPING POINT FOR A GLOBAL CONSCIOUS AWAKENING Photo Credit: NASA Marshall Space Center on Flickr
  15. 15. AN AWAKENING THAT IS BEING DRIVEN BY MILLENNIALS
  16. 16. AND BRINGING A NEW KIND OF SUPERHERO …THE CONSCIOUS CONSUMER Photo Credit: Duncan Rawlinson Flickr
  17. 17. CONSCIOUS CONSUMERS ARE A DIVERSE GROUP THAT COLLECTIVELY BELIEVE IN AND SUPPORT THE SUSTAINABILITY OF LIFE ON THIS PLANET THROUGH BUYING DECISIONS — WHETHER IT’S HORMONE-FREE MEAT OR DONATING TO THE SEARCH TO CURE BREAST CANCER. SOURCE: Fast Company, March 2010
  18. 18. THIS YEAR (2017) IT IS ESTIMATED THAT MILLENNIALS IN THE U.S. ALONE WILL BE SPENDING $200 BILLION. BY 2018, THEY WILL HAVE THE MOST SPENDING POWER OF ANY GENERATION. Photo Credit: Francois D Flickr SOURCE: FORBES HOW TO TAP INTO THE MILLENNIAL $200B BUYING POWER
  19. 19. Photo Credit: chiaralily on Flickr 70% OF MILLENNIALS ARE WILLING TO PAY MORE FOR A PRODUCT THAT MAKES AN IMPACT ON ISSUES THEY CARE ABOUT. WE’RE TALKING ABOUT YOUNG MEN AND WOMEN WITH SPENDING POWER ESTIMATED AT $2.45 TRILLION! SOURCE: HUFFINGTON POST RISING TREND SOCIAL RESPONSIBILITY IS HIGH ON MILLENNIALS LIST
  20. 20. Photo Credit: jaci XIII Flickr BY 2025, MILLENNIALS WILL BE AT THE PRIME OF THEIR LIVES AND THEIR VALUES WILL SET CULTURAL AND INSTITUTIONAL STANDARDS. SAY HELLO TO THE HERO GENERATION. JESSIE NEWBURN CONSCIOUS MARKETING INSTITUTE
  21. 21. THE GENERATION THAT WILL DESTROY OUR EGO AND MATERIALISTIC WAYS Photo Credit: mammovies Flickr
  22. 22. THE GENERATION THAT WILL HELP US CONNECT TO OUR INFINITE SELF AND OUR COLLECTIVE MISSION
  23. 23. AND IT’S WORKING… 84% OF CONSUMERS GLOBALLY SAY THEY SEEK OUT RESPONSIBLE PRODUCTS WHENEVER POSSIBLE Photo Credit: graham Flickr SOURCE: 2015 CONE COMMUNICATIONS/EBIQUITY GLOBAL CSR STUDY
  24. 24. THEY ARE LAYING OUT THE RED CARPET FOR THE CONSCIOUS COMPANY
  25. 25. A CONSCIOUS COMPANY TAKES ALL STAKEHOLDERS INTO ACCOUNT IN ITS OPERATIONS, DECISIONS, AND STRATEGIES, AND HAS A HIGHER PURPOSE BEYOND PROFIT. THESE MISSION- AND PURPOSE-DRIVEN COMPANIES CONSIDER, MEASURE, AND VALUE THE PEOPLE, COMMUNITIES, AND ENVIRONMENT THAT THEIR OPERATIONS IMPACT. RACHEL ZURER, CONSCIOUS COMPANY MEDIA Photo Credit: consciouscompanymedia.com
  26. 26. IT’S TIME TO RECOGNIZE THAT BUSINESS IS A TOOL Photo Credit: Reto Fetz Flickr
  27. 27. THAT CAN SPARK GLOBAL SOCIAL CHANGE Photo Credit: TOMS.COM
  28. 28. THERE’S JUST ONE MISSING PIECE Photo Credit: Morten Hjerde Flickr
  29. 29. Photo Credit: Ruby Blossom Flickr YOU
  30. 30. THE WORLD IS READY FOR THE CONSCIOUS MARKETER
  31. 31. CONSCIOUS MARKETING IS WORKING WITH A HIGH LEVEL OF AWARENESS, CARE AND DILIGENCE FOR THE INDIRECT AND DIRECT IMPACT OF MARKETING COMBINED WITH THE INTENTION OF LEAVING A POSITIVE TRACE BEHIND WITHIN OUR LIFETIME. NICHOLE KELLY CONSCIOUS MARKETING INSTITUTE
  32. 32. TO BE A CONSCIOUS MARKETER YOU’LL JUST NEED ONE SUPERPOWER
  33. 33. AND ACCEPT YOUR MISSION
  34. 34. TO INSPIRE HUMANITY TO STEP INTO IT’S FULL POTENTIAL
  35. 35. WE DON’T GLAMORIZE VILLAINS OR SHAME VICTIMS
  36. 36. WE CELEBRATE REAL LIFE HEROES LIKE JASON KING Uses cryptocurrency donations to feed and house the homeless Founder of Unsung.com & Satoshi Forest
  37. 37. WE INSPIRE HUMANS TO HELP EACH OTHER Photo Credit: Peter Thoeny Flickr
  38. 38. AND TO LEAVE A POSITIVE TRACE ON THE PLANET Photo Credit: Danil Flickr
  39. 39. WE CONSCIOUSLY CHOOSE LANGUAGE TO ELEVATE OUR EMOTIONAL STATE Photo Credit: Naturallife.com
  40. 40. WE END THE HEROES JOURNEY AND TRANSCEND ETHICS. WE INSPIRE CONSCIOUS AWAKENINGS…
  41. 41. WE MEASURE ROI + RETURN ON EMOTION, RETURN ON INTENTION AND RETURN ON EXPERIENCE
  42. 42. WE LEAD BY EXAMPLE AND USE OUR SUPERPOWERS TO GIVE BACK
  43. 43. YOU ARE THE SUPERHERO THE WORLD HAS BEEN WAITING FOR WILL YOU ACCEPT YOUR MISSION? Photo Credit: Rolfe Kolbe Flickr
  44. 44. YOU ARE THE MESSAGE YOU ARE THE CHANGE SO BE IT…
  45. 45. WE BUT MIRROR THE WORLD. ALL TENDENCIES PRESENT IN THE OUTER WORLD ARE TO BE FOUND IN THE WORLD OF OUR BODY. IF WE COULD CHANGE OURSELVES, THE TENDENCIES IN THE WORLD WOULD ALSO CHANGE. AS A MAN CHANGES HIS OWN NATURE, SO DOES THE ATTITUDE OF THE WORLD CHANGE TOWARDS HIM. THIS IS THE DIVINE MYSTERY SUPREME. A WONDERFUL THING IT IS AND THE SOURCE OF OUR HAPPINESS. WE NEED NOT WAIT TO SEE WHAT OTHERS DO. MAHATMA GHANDI Photo Credit: Sean Ganann Flickr
  46. 46. QUESTIONS? www.consciousmarketinginstitute.com

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