1. WILL THAT BE POINTS
OR DISCOUNTS?
HOW TO ATTRACT
YOUNG SHOPPERS
AND KEEP THEM
Nicholas Bianchi
Loyalty Canada
July 24, 2013
Hilton Toronto Ontario

2. WHAT WILL I BE
TALKING ABOUT?
What is SPC Card?
Loyalty and Me
Youth and Loyalty: Perplexing Questions
The Pulse: Basics
The Pulse: Insights and Recommendations

3. WHAT IS SPC CARD?

7. 2013

8. LAW OF
YOUTH
DISREGARD?

9. $1,350,000,000,000

10. PERPLEXING
QUESTIONS

11. THESE
ARE YOUR
FUTURE
CUSTOMERS

13. WTF IS
A REWARD
POINT
WORTH?

14. WHAT DOES
COLLECTING
REWARD POINTS
REALLY MEAN
TO ME?

15. HOW LONG
BEFORE I
EARN ENOUGH
POINTS TO
REDEEM FOR…

16. …A TOASTER.

17. THE PULSE

18. Canadian youth
shoppers, ages 14-24,
are members of at least
one loyalty program
LOYALTY MEMBERSHIP

19. COALITION PROGRAMS

20. PROPRIETARY PROGRAMS
PROPRIETARY PROGRAMS

21. When a retailer offers
a loyalty program, I
know they want to offer
me the best deals
BRAND LOVE

22. INSIGHTS
AND RECOS

23. Prefer getting instant
discounts versus
collecting points
MIX IT UP

24. Wish loyalty programs
offered more of an
experience rather than
just discounts
GET EXPERIENCED

25. Hardly ever redeem
their points
MAKE THEM REDEEMERS

26. Problem with most loyalty
programs is that they aren't
very good at providing benefits
or rewards quickly enough
GET FASTER

27. Unclear about the value
of reward points and
often find them confusing
BE CLEAR

28. Don’t find communications
I get from loyalty programs
to be very relevant
BE RELEVANT

29. Consider converting points
or rewards into credits to
pay down obligations like
a monthly cell phone plan
or a student loan
BE REALLY RELEVANT

30. Consider contributing
reviews or comments
online in exchange for
points, rewards or discounts
TRADE UP

31. Like the idea of pooling
points or rewards with
friends and family as a
route to bigger rewards,
steeper discounts, etc.
LET THEM SHARE

32. Consider providing personal
preferences to a loyalty or
rewards program in exchange
for more targeted and relevant
advertising and offers
BE ON TARGET

33. Consider volunteering time
to a cause or charity in
exchange for points, rewards
or discounts
CAUSE IT

34. Consider driving my friends
to shop in a given time
period at a given store in
exchange for points, rewards
or discounts
BE FRIENDLY

35. Consider converting points
or rewards into ballots for
daily contests to win trips,
tickets and merchandise
HAVE FUN, PLAY GAMES

36. WIN$10,000WIN$10,000
AMAZING PRIZESAMAZING PRIZES
PLAY GAME!THE
AND OTHER
GRAND PRIZE PROVIDED BY
YOU COULD

37. HIJACK - MEAT PACK GUATEMALA