Could you be a Shopaholic?<br />•  Do you hide purchases from your loved ones?<br />•  Are there items in your closet with...
RESEARCH<br />GROUP<br />Starring Brian Carney, Lanae Corby, Robin Juliano Dart, Nicole Lima, Laura Matz<br />
Definitions<br />Shopping<br />Purchasing anything either in a 	store, online, via catalog, etc.	excluding essential items...
Compulsive BuyingSome Interesting Facts<br />About 18 million Americans present excessive shopping habits that interfere w...
	Men = shop to compete (electronics, real estate, etc.)</li></ul> <br />
Group Research Survey Results<br />74%  admitted that they go shopping once a week.<br /> <br />Participants spent an aver...
Across Cultures, Genders & Ages<br /><ul><li>Shopping is a Pastime that Bonds us together</li></ul>Shopping Makes Us Happy...
Why? It’s All in Your Head!<br />Central Nervous System<br />Nucleus Accumbens= Rewards Brain<br />    w/ the Opioid Dopam...
Can Shopping Make You Crazy?<br />Compulsive Buyers can also have:<br /><ul><li>Anxiety Disorders (OCD)
Affective Disorders (Bipolar)</li></ul>Obsessive Compulsive Disorder (OCD)<br /><ul><li>Obsessive thoughts and compulsive ...
Obsessions</li></ul>Recurrent thought and/or urges<br />Cannot be controlled<br /><ul><li>Compulsions</li></ul>Purposeful,...
Previously known as manic depression
Impairs thinking and judgment</li></ul>Jack Nicholson in As Good As It Gets<br />
Contributors to Compulsive Buying<br />    The Shopping Industry is <br />Fully Integrated into Every Aspect of Our Lives<...
Corporations exploit this weakness using various marketing</li></ul>	techniques. <br /><ul><li>Retail (i.e. Malls, Store C...
Credit Cards (Chase, Discover, etc.)
Online Shopping Sites (Ebay, Gap, Loft, etc.)
Magazines (Lucky, Marie Claire, etc.)
In-Home Shopping Companies (Tupperware, Avon)</li></li></ul><li>Retail Marketing Techniques<br /><ul><li>Malls, Shopping C...
Retail Marketing Techniques<br /><ul><li>AIDA (Attention > Interest > Desire > Action)
Use of Sensory Stimuli— Visual Displays, Music, Scents ignite the senses and excites consumers so that they shop longer an...
Retail Marketing Techniques<br />Promotions & Sales Incentives<br />Victoria’s Secret, Nordstrom, Macy’s, JC Penney, <br /...
Retail Marketing Techniques<br />Grocery Stores (Acme, Giant, Fresh Grocer, etc.)<br /><ul><li>Stores are carefully laid o...
 Place necessity items towards the back</li></ul>	(get consumers to walk through entire store)<br /><ul><li>Distribution o...
Encourages people to use their credit cards more often = DEBT!!!</li></ul>   “I like my money right where I can see it: ha...
Online Marketing Techniques<br />Shopping Sites Make It Easy & Convenient to Spend<br />(Ebay, Groupon, Living Social, Gap...
A Computer & Credit Card is All You Need
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Consumer &amp; Buyer Behavior Presentation Final

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Group Presentation for Consumer &amp; Buyer Behavior Course at SJU. Shopping Addiction Project Presentation.

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Consumer &amp; Buyer Behavior Presentation Final

  1. 1. Could you be a Shopaholic?<br />• Do you hide purchases from your loved ones?<br />• Are there items in your closet with the tags still on?<br />• Do you "forget" about purchases & wonder how to<br /> pay for them when the bill arrives?<br />• Do you often tap into "emergency" <br /> savings to make ends meet? <br /> Do you travel at the drop of a hat or <br /> take more trips before past ones are <br /> paid for? (Bridgforth, 2004)<br />
  2. 2. RESEARCH<br />GROUP<br />Starring Brian Carney, Lanae Corby, Robin Juliano Dart, Nicole Lima, Laura Matz<br />
  3. 3. Definitions<br />Shopping<br />Purchasing anything either in a store, online, via catalog, etc. excluding essential items (i.e. food and toiletries) required to live.<br />Compulsive Buying Disorder (CBD) <br />Characterized by excessive or poorly controlled preoccupations, urges or behaviors regarding shopping and spending, which lead to adverse consequences.<br /><ul><li> U.S. National Library of Medicine & </li></ul> National Institutes of Health<br />
  4. 4. Compulsive BuyingSome Interesting Facts<br />About 18 million Americans present excessive shopping habits that interfere with their relationships or careers. <br /> - American Journal of Psychiatry<br /> <br />65% of readers have hidden bags from someone close to them and<br />26% shop online more than once a week.<br /> - Lucky Magazine, Readers’ Survey, May 2011<br />While compulsive buying is more common in women, men are close behind. <br /><ul><li>Women = shop as a social activity (shoes, accessories, etc.)
  5. 5. Men = shop to compete (electronics, real estate, etc.)</li></ul> <br />
  6. 6. Group Research Survey Results<br />74% admitted that they go shopping once a week.<br /> <br />Participants spent an average of $25 to $50 per week shopping.<br /> <br />76% percent also owned between one and three credit cards, including store credit cards.<br /> <br />The majority of those that took the survey stated that they actually feel a certain “high” after completing a shopping spree.<br /> <br />19% percent of the participants admitted that they have gotten themselves into financial trouble because of their careless <br />shopping habits.<br /> <br />Almost half of those who took the survey disagreed that they <br />felt guilty after purchasing these items, even though sometimes fully aware that they simply could not afford them.<br />
  7. 7. Across Cultures, Genders & Ages<br /><ul><li>Shopping is a Pastime that Bonds us together</li></ul>Shopping Makes Us Happy<br />
  8. 8. Why? It’s All in Your Head!<br />Central Nervous System<br />Nucleus Accumbens= Rewards Brain<br /> w/ the Opioid Dopamine HERE<br />Amygdala & Cerebellum also involved with emotional reactions to pleasure. Shopping is Highly Involving.<br />Dopamine creates a temporary “high”, also released during sex.<br />These feelings can be Addictive!<br />Gamblers, Drug Abusers, Alcoholics and even Shopaholics experience this.<br />“Credit buying is much like being drunk. The buzz happens immediately and gives you a lift.... The hangover comes the day after.”  <br /> - Joyce Brothers, Psychologist<br />
  9. 9. Can Shopping Make You Crazy?<br />Compulsive Buyers can also have:<br /><ul><li>Anxiety Disorders (OCD)
  10. 10. Affective Disorders (Bipolar)</li></ul>Obsessive Compulsive Disorder (OCD)<br /><ul><li>Obsessive thoughts and compulsive behaviors
  11. 11. Obsessions</li></ul>Recurrent thought and/or urges<br />Cannot be controlled<br /><ul><li>Compulsions</li></ul>Purposeful, repetitive behaviors<br />Reduce anxiety from obsessions<br />Bipolar Disorder<br /><ul><li>Disease of the nervous system
  12. 12. Previously known as manic depression
  13. 13. Impairs thinking and judgment</li></ul>Jack Nicholson in As Good As It Gets<br />
  14. 14. Contributors to Compulsive Buying<br /> The Shopping Industry is <br />Fully Integrated into Every Aspect of Our Lives<br /><ul><li>Corporations are VERY aware of shopping’s affect on consumers, as a result of investing in extensive research.
  15. 15. Corporations exploit this weakness using various marketing</li></ul> techniques. <br /><ul><li>Retail (i.e. Malls, Store Cards, Grocery Stores)
  16. 16. Credit Cards (Chase, Discover, etc.)
  17. 17. Online Shopping Sites (Ebay, Gap, Loft, etc.)
  18. 18. Magazines (Lucky, Marie Claire, etc.)
  19. 19. In-Home Shopping Companies (Tupperware, Avon)</li></li></ul><li>Retail Marketing Techniques<br /><ul><li>Malls, Shopping Centers & Stores are all designed to grab the shopper’s attention</li></ul>“A man will never love you or treat you as well as a store. If a man doesn't fit, you can't exchange him seven days later for a gorgeous cashmere sweater.”<br /> - Rebecca Bloomwood from Confessions of a Shopaholic<br />
  20. 20. Retail Marketing Techniques<br /><ul><li>AIDA (Attention > Interest > Desire > Action)
  21. 21. Use of Sensory Stimuli— Visual Displays, Music, Scents ignite the senses and excites consumers so that they shop longer and spend more $$$.</li></ul>“Shopping is my Cardio.” - Carrie from Sex and the City<br />
  22. 22. Retail Marketing Techniques<br />Promotions & Sales Incentives<br />Victoria’s Secret, Nordstrom, Macy’s, JC Penney, <br />Bloomingdales, Neiman Marcus, Express, Etc.<br /><ul><li>Spend certain amount, get a discount </li></ul> (spend $350, get $50 off your purchase)<br /><ul><li>Free Gift - Spend $150, receive a FREE tote bag </li></ul> (Victoria’s Secret and Neiman Marcus)<br /><ul><li>Store credit cards – sign up for store card and receive discount, the more you $pend the more you $ave ???</li></ul> (use store credit cards more = interest and debt)<br />
  23. 23. Retail Marketing Techniques<br />Grocery Stores (Acme, Giant, Fresh Grocer, etc.)<br /><ul><li>Stores are carefully laid out to guide consumers around entire store (Directed down more aisles to increase chances of purchasing more than what they came for)
  24. 24. Place necessity items towards the back</li></ul> (get consumers to walk through entire store)<br /><ul><li>Distribution of coupons (influence consumers to buy products they normally wouldn’t just because of discount)</li></li></ul><li>Credit Card Companies<br /><ul><li>The more money you spend = more money you will get back in CA$H! (i.e. Chase Credit Card)
  25. 25. Encourages people to use their credit cards more often = DEBT!!!</li></ul> “I like my money right where I can see it: hanging in my closet.” - Carrie from Sex and the City<br />=<br />
  26. 26. Online Marketing Techniques<br />Shopping Sites Make It Easy & Convenient to Spend<br />(Ebay, Groupon, Living Social, Gap, Piperlime, DSW)<br /><ul><li>Rainy Day? Still In Your PJ’s? You Can Shop From Home!!
  27. 27. A Computer & Credit Card is All You Need
  28. 28. “Expedited Shipping”, “Easy Returns” & “Online Only Sales”</li></li></ul><li>Magazines<br />Magazines Make It Easy to Spend<br /><ul><li>Shop with Your Cell Phone = Instant Gratification
  29. 29. “Text to Buy” items featured in Lucky Magazine
  30. 30. QR Codes – Cell Phones Direct Readers to Company Websites
  31. 31. Articles Feature Online Shopping Sites & Blogs</li></li></ul><li>In-Home Shopping Companies<br />Representatives Bring the Store to Your Living Room<br /><ul><li>Tupperware – Kitchenwares
  32. 32. Avon – Makeup
  33. 33. Premier Designs - Jewelry</li></li></ul><li>Other Influences<br />Famous Sources = Star Power – Musicians, Actors & Athletes<br /><ul><li>Celeb Shopping Sightings – Magazines & Websites
  34. 34. Product Endorsements & Sponsorship (i.e. American Idol – Coca Cola)
  35. 35. Product Placements – Movies, Music Videos, TV Shows</li></li></ul><li>Other Influences<br />Mainstream Media - Movies & Television<br /><ul><li>Consumers Identify with Idols & desire their Lifestyles
  36. 36. Shop to become their Ideal Selves
  37. 37. Meanwhile their Actual Selves are falling into Debt
  38. 38. Most can’t afford a team of stylists and personal trainers</li></li></ul><li>Influences & Attitudes<br />Group Influences - Social Pressures<br /><ul><li>Social Media – Facebook, Twitter
  39. 39. Phone Applications – Games, Shopping Sites
  40. 40. Word of Mouth, Viral & Buzz Marketing</li></ul>Expectancy Theory – Compulsive Shoppers Believe<br />Their Actions will Lead to Social Acceptance<br />Attitude Function: Utilitarian<br /><ul><li>Rewarded with “Shiny” new purchases = Pleasure
  41. 41. Punished by having to pay for them or face Debt = Very Painful</li></ul>Attitude ABC’s: Hierarchy of Effects <br /><ul><li>Experiential/Hedonic
  42. 42. Affect (Emotional Reaction) > Behavior (Buy) > Cognition (Think After)</li></li></ul><li>Warning:<br />Dangers of Compulsive Buying<br /><ul><li>Hoarding – (Hoarders on A&E & Clean House on Style Network)
  43. 43. While attempting to reach their Ideal Self, a Compulsive Buyer’s Actual Self has become obsessed with obtaining and having possessions to fill the void.</li></ul>Eeeek!!<br />
  44. 44. Starting the Recovery Process<br />Helpful tips to keep from getting Carried Away<br /><ul><li>Educate Yourself on the Topic
  45. 45. Make a Shopping Diary to Track Purchases
  46. 46. Set up a Budget and Set a $avings Goal
  47. 47. Cancel Magazines, Catalogs, Emails
  48. 48. Avoid Carrying Credit Cards</li></ul>“If I don’t stop shopping, I’ll end up a bag lady; <br />a Fendi bag lady, but a bag lady…..” <br /> - Carrie from Sex and the City<br />
  49. 49. Breaking Up With Shopping<br />“I always say shopping is cheaper than a psychiatrist.” <br /><ul><li>Tammy Faye Bakker</li></ul>Steps to Break the Addiction<br /><ul><li> Get professional help
  50. 50. Proper medication
  51. 51. Involvement in Support Groups
  52. 52. Encourage family/friends to learn about topic
  53. 53. Treat all existing addictions</li></li></ul><li>Sources for Help<br /><ul><li> Financial Recovery Institute
  54. 54. AllPaid
  55. 55. Hearth House
  56. 56. Debtors Anonymous (DA)
  57. 57. Meetings began in 1982
  58. 58. Recovery methods are based on that of Alcoholics Anonymous
  59. 59. More than 500 registered meeting groups in over 15 countries
  60. 60. Success of the program relies on the support each member receives from one another</li></li></ul><li>Debtors Anonymous<br />A Typical DA Meeting<br /><ul><li>Men and Women equally represented
  61. 61. Importance of anonymity was emphasized at all times
  62. 62. Short prayer to God asking for knowledge and for the courage to change – Serenity Prayer
  63. 63. Reading of the twelve steps embraced by the organization
  64. 64. Introduction of newcomers
  65. 65. Pre-selected reading from an outside source
  66. 66. Sharing time </li></ul>Tools Offered<br /><ul><li>Weekly Meetings
  67. 67. Pressure Relief Meetings
  68. 68. Business Meetings</li></li></ul><li>Thank You Very Much!!!<br />To Our Professor<br />To Our Classmates<br />To Our Survey Takers<br />To Our Group Members<br />
  69. 69. Any Questions???<br />

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