Science 7 - LAND and SEA BREEZE and its Characteristics
Social media benefits and management
1. Social Media benefits and management
Social mediaallowsindividualstoconnectbymeansof identifyingcommoninterestsandforgedcyber-
basedfriendships.If there are negativeaspectstosocial mediatheymaybe offsetbypotential
marketingpossibilities.
Thisarticle isintendedtodemonstrate the marketingpotential forsocial mediaforonline business
ownersandis focusedexclusivelyonthe onmarketingpossibilitiesassociatedwithsocialmedia.
However, one negativerelatedtosocial mediaforsome onlinebusinessownersisthe addictivenature
of participatinginsocial networking.Time spentonthe site correspondingwithotherfriendscouldchip
away at the time youmay reallyneedforotherbusinessrelatedactivities.
If you have spentanyamountof time onsocial mediathenyouknow itis possible toposta blogentry
and be alertedtonewpoststo your blogwheneveranew postis made.
You may findyourself headingbackto yoursocial mediapage to readupdatedcommentsseveral times
a day. Thiswill probablyleadtothe desire tothankthe individual fortheircomment. All of thisisdone
underthe notionthatyou are workingtomarketyour businessthroughsocial media,butthe truthis
there comesa pointwhere youcan spendan inordinate amountof time correspondingwithpeopleyou
2. don’treallyknowforone small facetof marketingpotential.When you’re havingfunonlinethe balance
betweenworkandplaygetsa little blurry.
Anothernegative thatmaysoundsomewhatsimilaris thatsocial mediacankeepyoufromface-to-face
contacts that maybenefityourbusiness.The face-to-facecontactsmaybe in the formof business-to-
businessnetworkingormeetingaffiliates,butsocial mediacan,andsometimesdoes,minimize time for
eventsthatare oftenof equal orgreaterimportance.
One of the keystoeffective onlinemarketingisattemptingtokeepthingsbalanced.
Obviouslyitcantake some time todevelopyoursocial mediapage anditmay be hard to fullydetermine
whatyour goals are inrelationtosocial media,butthenyoumay wantto committo onlya certain
amountof time eachday to the social networkingandresistcomingbacktothe page repeatedly
throughoutthe day.
You may evenwanttoconfigure youremail box tosendall emailsfromthe social mediasite toaspecial
folderthatyoucan easilyreviewonadailybasiswithoutthe needtorevisityourpage multipletimes
each day.You may evenwanttoturn the feature off thatalertsyou to new postsandmessagesif the
distractionbecomestoopronounced.
While itis mightbe importantto owndifferent social mediaaccounts,it’s extremely importantto
manage themeffectively.
In a rapidlygrowingworldof technology, expertshave continuedtodevelopmechanismtomanage such
accounts withease.
One such mechanismis made possible by Crowdfire,asoftware thatenablesyoutodiscoverand
schedule content, andmanage all yoursocial mediaaccountsfromone place.
Thisis hugelyimportantintoday’sworldwheretime islimitedtoincreaseddailybusiness. Youwillagree
withme that it doesnotharm if you can manage to kill twobirdswithone stone.
Remember,yoursocial mediapage isthere tohelpyoumarketyourbusinessand connectwith
prospectswhile directingthemtoyourprimarysite,butfartoo oftenindividualscome toview the social
mediapage withsomethingakintoanaddiction.
Allowsocial mediatobe useful withoutcomingtoaplace where itis usingyou.