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What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Chapter 1: What Is Sociology?
Case Study: Street Science
Section 1: Examining Social Life
Section 2: The Development of Sociology
Section 3: Modern Perspectives
Section 4: Conducting Sociological Research
Lab: Applying What You’ve Learned
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Sudhir Venkatesh studied the social life of a public housing
project in Chicago. He discovered that the community
sustained itself “off the books” and that it had its own set of
rules and behavior. Venkatesh became closely involved
with a gang leader of the project and used this closeness to
further study the rules of the community. His book Off the
Books: The Underground Economy of the Urban Poor
presented poverty in a more realistic light than previous
studies.
Case Study: Street Science
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Examining Social Life
• The social sciences are disciplines that study human
social behavior or institutions and functions of human
society in a scientific manner. Sociology is the social
science that studies human society and social behavior.
• The sociological perspective is a way of looking at the
world that enables sociologists to see beyond commonly
held beliefs to the hidden meanings behind human
actions.
Section 1 at a Glance
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Why are so many
Americans getting
tattoos?
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
• Sociology
– Sociology studies human society and social behavior through social
interaction and social phenomena
– Social Interaction – how people relate to one another and influence
each other’s behavior
– Social Phenomena – observable events in human society
• Anthropology
– Anthropology is the comparative study of past and present cultures
• Psychology
– Psychology studies behavior and mental processes; social
psychology studies how social environment affects an individual
Sociology and Other Social Sciences
The social sciences are disciplines that study human social behavior
or institutions and the functions of human society in a scientific manner.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
• Economics
– Economics studies choices people make to satisfy their needs and
wants
• Political Science
– Political science studies principles, organization, and operation of
government
• History
– History studies people and events of the past
Sociology and Other Social Sciences
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Sociological Perspective
• Looking at social life in a
scientific, systematic way
• Looking beyond commonly held
beliefs
• Trying to find patterns
Sociological Imagination
• Ability to see the connection
between the larger world and
your personal life
• Seeing the relations between
impersonal and intimate
features of human life
Thinking Like a Sociologist
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
The Development of Sociology
• Social upheaval in Europe during the late 1700s and
1800s encouraged scholars to closely study society.
• European scholars such as Auguste Comte, Harriet
Martineau, Herbert Spencer, Karl Marx, Émile Durkheim,
and Max Weber made important contributions to the
development of the academic discipline of sociology.
• The Chicago School of sociologists introduced new ways
to analyze society.
Section 2 at a Glance
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
How did one early
sociologist view the
problem of poverty?
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
• Political changes
– Focus on individual liberty and rights
– American and French Revolutions
• Social changes
– Growth of cities
– Housing shortages
– Crime and pollution increased
• Economic changes
– Industrial Revolution
– Growth of cities
The Development of Sociology
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Auguste Comte
• Considered the founder of
sociology
• Studied social order and social
change
Herbert Spencer
• Compared society to a
biological organism
• Helped create social
Darwinism, “Survival of the
Fittest”
Harriet Martineau
• Reviewed life in the United
States
• Scholars should improve
society
• Translated Comte’s work
Karl Marx
• Linked societal conditions to the
economy
• Believed economic imbalance
would lead to conflict
Early European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Early European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Early European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Early European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Early European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Max Weber
• Interested in certain groups instead of an entire society
• Used the idea of Verstehen to understand the actions of individuals
• Verstehen – attempt to understand meanings individuals attach to their
actions
• Used the idea of ideal type to understand the goals of a society
• Ideal Type – essential characteristics of a feature of society
Émile Durkheim
• Developed first sociology class in France
• Systematically applied the methods of science, focus on observable aspects
• Viewed segments of society by their function
• Function - consequence that an element of society produces for the
maintenance of its social system
• Particularly interested in the role of religion
Later European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Later European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Later European Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
The University of Chicago department of sociology became
known for a certain set of sociological theories, as well as
the idea that sociologists should look for solutions to social
problems.
• Opened a settlement house in
Chicago
• Published a series of surveys
about the problems of the urban
poor
• Not taken seriously as a
sociologist
Jane Addams
American Scholars
• Took an approach similar to the
Chicago School
• Examined life in African
American neighborhoods
• Encouraged scholars to
examine the problems of race
W.E.B. Du Bois
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
American Scholars
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Modern Perspectives
• Sociology employs three major theoretical perspectives—
functionalism, conflict, and interactionism.
• The functionalist perspective focuses on order and
stability, the conflict perspective focuses on power
relations, and the interactionist perspective focuses on
how individuals interact with one another in everyday life.
• Sociologists employ two levels of analysis:
macrosociology, which focuses on large-scale systems or
society as a whole, and microsociology, which focuses on
small-group settings.
Section 3 at a Glance
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
How do sociologists
view what goes on in
your school?
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Sociologists use theories to describe the relationships
among different elements of society. A theoretical
perspective is a group of such theories. Three major
theoretical perspectives form the basis of modern
sociology.
Major Theoretical Perspectives
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
View of society as a set of interrelated parts that work
together to produce a stable social system
• Dysfunction
– A negative consequence of an element of society
• Manifest function
– The intended and recognized consequence of an element of
society
• Latent function
– Unintended and unrecognized consequence of an element of
society
Functionalist Perspective
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Interactionist Perspective
• Interactionist perspective
– Focuses on the interaction of individuals with each other
• Symbol
– Anything that represents something else
• Symbolic interaction
– Using symbols while interacting with others
Conflict Perspective
• Conflict perspective
– Focuses on elements that create competition and change
• Feminist perspective
– A version of the conflict perspective that describes inequalities
based on gender
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Click on the image to play the Interactive.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
• Macrosociology
• The study of large-scale systems or societies as a whole
• The study of long-term problems
• Microsociology
• The study of small-group settings
• The study of everyday interactions among group members
• Globalization
• A process of creating a world-wide system of interactions, larger
than any one society
Levels of Analysis
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
The Spread of Hip-Hop
Global interactions are a new topic of study for sociologists. Studying
the spread of hip-hop music reveals aspects of global interactions.
Current Research in Sociology
• Hip-hop began as a movement
among American youth.
• Hip-hop has spread to all points
of the globe along with movies,
sports, and fashion.
• Big business has spread
aspects of the hip-hop lifestyle,
but adherents understand it as
a method to question
mainstream values.
• Local youths have put their own
spin on the music.
• Some consider hip-hop to be
the sound of the world’s streets.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Conducting Sociological Research
• Sociologists employ a seven-step process when they
conduct research.
• Research approaches available to sociologists include
survey, analysis of existing documents, observation, and
experiment.
Section 4 at a Glance
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
How do sociologists
conduct research?
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Sociologists use the scientific method to conduct their
research.
The Research Process
Scientific Method
The scientific method is an objective, logical, and systematic way of
collecting and analyzing data.
A hypothesis is a statement that predicts what the outcome of an
experiment will be.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Causation
• Every event has at least one cause.
• Variables, or traits, of a social
group help determine why an event
occurs the way it does.
• Causal relationships exist when a
change in one variable causes
change in another variable.
• Independent variables cause
changes in dependent variables.
Correlation
• Correlation is the first step in
proving causation.
• A correlation exists when a change
in one variable is regularly
associated with a change in
another variable.
• Correlations can have a causal
relationship or not.
Evidence of a correlation is not evidence of a causation.
Causation and Correlation
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Analysis of Existing Sources
• Historical method uses information from the past
• Content analysis counts uses of words or symbols
Survey
• Survey method is used for large numbers of people
• Researchers use questionnaires and interviews
• The data available in a short amount of time
• The answers may not be accurate
• Researchers use samples, or small groups
Basic Research Methods
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Experiments
• In an experiment, the data is gathered under controlled conditions.
• Researchers use a control group and an experimental group.
• Information gathered is somewhat limited because of the controlled
conditions.
Observational Studies
• Researchers watch people in detached observation.
• Researchers become part of the group being studied in participant
observation.
• A case study uses information gathered during observation.
• Case Study – intensive study of person, group, event, or problem
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Statistical Analysis
• Researchers use mathematical data.
• Statistical analysis is the analyzing of collected data to determine
the kind of relationship between two or more variables.
• The mode is the most common number in the data.
• The mean is the average of the numbers in the data.
• The median is the number that divides the data into two equal parts.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
• Specific rules set by the American Sociological
Association
• Rules focus on:
– Confidentiality
– Deception
– Informed consent
• Must protect the rights of subjects
Ethical Issues in Research
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
Who’s at Your Table
How different does your life appear when you view it
through the eyes of a sociologist?
• In this lab, you will undertake
observational research of social
interactions at your lunch table.
• Carefully observe the people at
the table in an objective way.
1. Introduction
Lab: Applying What You’ve Learned
• Observe the people at your table
in the school cafeteria.
• Study the dynamics of the
situation.
• Write a brief essay describing the
social interactions you observed.
2. Conducting Your
Observation
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
3. Discussion and Evaluation
• Hold a group discussion in which you describe your experience as
an observer. Was it difficult to observe and not participate?
• What kind of observations did you and your classmates make?
• Were your observations similar or different than those of your
classmates?
• What other groups would be interesting to observe?
Lab (cont.)
What Is Sociology?
Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.

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ch 1 - what is sociology - notes - pp.ppt

  • 1. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Chapter 1: What Is Sociology? Case Study: Street Science Section 1: Examining Social Life Section 2: The Development of Sociology Section 3: Modern Perspectives Section 4: Conducting Sociological Research Lab: Applying What You’ve Learned
  • 2. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Sudhir Venkatesh studied the social life of a public housing project in Chicago. He discovered that the community sustained itself “off the books” and that it had its own set of rules and behavior. Venkatesh became closely involved with a gang leader of the project and used this closeness to further study the rules of the community. His book Off the Books: The Underground Economy of the Urban Poor presented poverty in a more realistic light than previous studies. Case Study: Street Science
  • 3. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 4. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 5. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Examining Social Life • The social sciences are disciplines that study human social behavior or institutions and functions of human society in a scientific manner. Sociology is the social science that studies human society and social behavior. • The sociological perspective is a way of looking at the world that enables sociologists to see beyond commonly held beliefs to the hidden meanings behind human actions. Section 1 at a Glance
  • 6. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Why are so many Americans getting tattoos?
  • 7. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. • Sociology – Sociology studies human society and social behavior through social interaction and social phenomena – Social Interaction – how people relate to one another and influence each other’s behavior – Social Phenomena – observable events in human society • Anthropology – Anthropology is the comparative study of past and present cultures • Psychology – Psychology studies behavior and mental processes; social psychology studies how social environment affects an individual Sociology and Other Social Sciences The social sciences are disciplines that study human social behavior or institutions and the functions of human society in a scientific manner.
  • 8. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. • Economics – Economics studies choices people make to satisfy their needs and wants • Political Science – Political science studies principles, organization, and operation of government • History – History studies people and events of the past Sociology and Other Social Sciences
  • 9. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 10. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Sociological Perspective • Looking at social life in a scientific, systematic way • Looking beyond commonly held beliefs • Trying to find patterns Sociological Imagination • Ability to see the connection between the larger world and your personal life • Seeing the relations between impersonal and intimate features of human life Thinking Like a Sociologist
  • 11. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. The Development of Sociology • Social upheaval in Europe during the late 1700s and 1800s encouraged scholars to closely study society. • European scholars such as Auguste Comte, Harriet Martineau, Herbert Spencer, Karl Marx, Émile Durkheim, and Max Weber made important contributions to the development of the academic discipline of sociology. • The Chicago School of sociologists introduced new ways to analyze society. Section 2 at a Glance
  • 12. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. How did one early sociologist view the problem of poverty?
  • 13. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. • Political changes – Focus on individual liberty and rights – American and French Revolutions • Social changes – Growth of cities – Housing shortages – Crime and pollution increased • Economic changes – Industrial Revolution – Growth of cities The Development of Sociology
  • 14. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Auguste Comte • Considered the founder of sociology • Studied social order and social change Herbert Spencer • Compared society to a biological organism • Helped create social Darwinism, “Survival of the Fittest” Harriet Martineau • Reviewed life in the United States • Scholars should improve society • Translated Comte’s work Karl Marx • Linked societal conditions to the economy • Believed economic imbalance would lead to conflict Early European Scholars
  • 15. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Early European Scholars
  • 16. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Early European Scholars
  • 17. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Early European Scholars
  • 18. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Early European Scholars
  • 19. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Max Weber • Interested in certain groups instead of an entire society • Used the idea of Verstehen to understand the actions of individuals • Verstehen – attempt to understand meanings individuals attach to their actions • Used the idea of ideal type to understand the goals of a society • Ideal Type – essential characteristics of a feature of society Émile Durkheim • Developed first sociology class in France • Systematically applied the methods of science, focus on observable aspects • Viewed segments of society by their function • Function - consequence that an element of society produces for the maintenance of its social system • Particularly interested in the role of religion Later European Scholars
  • 20. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Later European Scholars
  • 21. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Later European Scholars
  • 22. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. The University of Chicago department of sociology became known for a certain set of sociological theories, as well as the idea that sociologists should look for solutions to social problems. • Opened a settlement house in Chicago • Published a series of surveys about the problems of the urban poor • Not taken seriously as a sociologist Jane Addams American Scholars • Took an approach similar to the Chicago School • Examined life in African American neighborhoods • Encouraged scholars to examine the problems of race W.E.B. Du Bois
  • 23. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 24. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. American Scholars
  • 25. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Modern Perspectives • Sociology employs three major theoretical perspectives— functionalism, conflict, and interactionism. • The functionalist perspective focuses on order and stability, the conflict perspective focuses on power relations, and the interactionist perspective focuses on how individuals interact with one another in everyday life. • Sociologists employ two levels of analysis: macrosociology, which focuses on large-scale systems or society as a whole, and microsociology, which focuses on small-group settings. Section 3 at a Glance
  • 26. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. How do sociologists view what goes on in your school?
  • 27. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Sociologists use theories to describe the relationships among different elements of society. A theoretical perspective is a group of such theories. Three major theoretical perspectives form the basis of modern sociology. Major Theoretical Perspectives
  • 28. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. View of society as a set of interrelated parts that work together to produce a stable social system • Dysfunction – A negative consequence of an element of society • Manifest function – The intended and recognized consequence of an element of society • Latent function – Unintended and unrecognized consequence of an element of society Functionalist Perspective
  • 29. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Interactionist Perspective • Interactionist perspective – Focuses on the interaction of individuals with each other • Symbol – Anything that represents something else • Symbolic interaction – Using symbols while interacting with others Conflict Perspective • Conflict perspective – Focuses on elements that create competition and change • Feminist perspective – A version of the conflict perspective that describes inequalities based on gender
  • 30. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Click on the image to play the Interactive.
  • 31. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. • Macrosociology • The study of large-scale systems or societies as a whole • The study of long-term problems • Microsociology • The study of small-group settings • The study of everyday interactions among group members • Globalization • A process of creating a world-wide system of interactions, larger than any one society Levels of Analysis
  • 32. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. The Spread of Hip-Hop Global interactions are a new topic of study for sociologists. Studying the spread of hip-hop music reveals aspects of global interactions. Current Research in Sociology • Hip-hop began as a movement among American youth. • Hip-hop has spread to all points of the globe along with movies, sports, and fashion. • Big business has spread aspects of the hip-hop lifestyle, but adherents understand it as a method to question mainstream values. • Local youths have put their own spin on the music. • Some consider hip-hop to be the sound of the world’s streets.
  • 33. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 34. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 35. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Conducting Sociological Research • Sociologists employ a seven-step process when they conduct research. • Research approaches available to sociologists include survey, analysis of existing documents, observation, and experiment. Section 4 at a Glance
  • 36. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. How do sociologists conduct research?
  • 37. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Sociologists use the scientific method to conduct their research. The Research Process Scientific Method The scientific method is an objective, logical, and systematic way of collecting and analyzing data. A hypothesis is a statement that predicts what the outcome of an experiment will be.
  • 38. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 39. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Causation • Every event has at least one cause. • Variables, or traits, of a social group help determine why an event occurs the way it does. • Causal relationships exist when a change in one variable causes change in another variable. • Independent variables cause changes in dependent variables. Correlation • Correlation is the first step in proving causation. • A correlation exists when a change in one variable is regularly associated with a change in another variable. • Correlations can have a causal relationship or not. Evidence of a correlation is not evidence of a causation. Causation and Correlation
  • 40. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 41. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Analysis of Existing Sources • Historical method uses information from the past • Content analysis counts uses of words or symbols Survey • Survey method is used for large numbers of people • Researchers use questionnaires and interviews • The data available in a short amount of time • The answers may not be accurate • Researchers use samples, or small groups Basic Research Methods
  • 42. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Experiments • In an experiment, the data is gathered under controlled conditions. • Researchers use a control group and an experimental group. • Information gathered is somewhat limited because of the controlled conditions. Observational Studies • Researchers watch people in detached observation. • Researchers become part of the group being studied in participant observation. • A case study uses information gathered during observation. • Case Study – intensive study of person, group, event, or problem
  • 43. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Statistical Analysis • Researchers use mathematical data. • Statistical analysis is the analyzing of collected data to determine the kind of relationship between two or more variables. • The mode is the most common number in the data. • The mean is the average of the numbers in the data. • The median is the number that divides the data into two equal parts.
  • 44. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.
  • 45. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. • Specific rules set by the American Sociological Association • Rules focus on: – Confidentiality – Deception – Informed consent • Must protect the rights of subjects Ethical Issues in Research
  • 46. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. Who’s at Your Table How different does your life appear when you view it through the eyes of a sociologist? • In this lab, you will undertake observational research of social interactions at your lunch table. • Carefully observe the people at the table in an objective way. 1. Introduction Lab: Applying What You’ve Learned • Observe the people at your table in the school cafeteria. • Study the dynamics of the situation. • Write a brief essay describing the social interactions you observed. 2. Conducting Your Observation
  • 47. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor. 3. Discussion and Evaluation • Hold a group discussion in which you describe your experience as an observer. Was it difficult to observe and not participate? • What kind of observations did you and your classmates make? • Were your observations similar or different than those of your classmates? • What other groups would be interesting to observe? Lab (cont.)
  • 48. What Is Sociology? Original Content Copyright © Holt McDougal. Additions and changes to the original content are the responsibility of the instructor.