Want insights on how to build a great corporate culture? Charlie Kim shares Next Jump's 2014 Culture Deck. As a teaching organization, we look to share our best practices and help other organizations learn from our experience and mistakes. We've found that teaching is the highest standard to hold yourself to- as you teach you learn even more about yourself while also helping others. At the core of the deck Charlie discusses our approach to culture: BETTER ME + BETTER YOU = BETTER US
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Next Jump Culture Deck
1. WHAT DRIVES SUCCESS?
insights & lessons from a 20 yr old startup + 100+ thought-leaders
NxJ CULTURE Deck
2014
March 3, 2014
twitter: @charlieykim
BETTER
me + you = us
2. PRESCHOOL: Leadership Lessons for Business
“..more lessons on importance of rituals, character
development…overall growth in people”
2
4. this talk is about…
TOOLS
TO ACTION
INSPIRE
thought leaders
implementation leaders
4
5. CONTEXT: IT’S A NEW ECONOMY yet most companies operate in outdated ways
AGRICULTURE ECONOMY
MANUFACTURING ECONOMY
INFORMATION ECONOMY
Land was the most valuable asset
Machines were the most valuable asset
People are another form of machine
Human capital is the most valuable asset
LAND
PRODUCTS & MACHINES
PEOPLE
FIRST
FIRST
FIRST
5
6. INTERNET & MOBILE ENGINEERS forced to innovate to attract & retain talent
6
7. Attracting & Retaining Engineers
ATTRACTING TOP 1%
MIT, CORNELL, CMU, GT
RETENTION
2 YRS 40% TURNOVER ~1% LAST 2 YEARS
7
8. HIRING what we learned, start with right mindset
STUDENTS
RESPONSIBLE
GROWING
GRATEFUL
Failing
EXPERT
VICTIM
KNOW-IT-ALL
ENTITLED
Humility
8
9. INVESTMENT in LOSS good failing = experience
Dr. Jim Loehr (Founder Human Performance Institute)
50% of the work is with parents
…most of the problems are because of the parents.
Kiss of death when you win too much as a child
– get exaggerated view of yourself. Sense of entitlement.
Winning can extinguish their drive, lose confidence.
Parents who just left them alone..they don’t choke
as much because they don’t worry about losing.
What kids really want is your favor.
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10. NEXT JUMP GOALS why we do the things we do
GOAL: NEXT JUMP
BUILD A TOP10 GLOBAL TECH COMPANY
AUDACIOUS GOAL: THE NEXT JUMP PROJECT
CHANGE THE WORLD…
BY CHANGING WORKPLACE CULTURE
10
11. ARE YOU A ZOMBIE? not alive, not dead
NOT ENGAGED: self, family, friends, work
11
12. WHEN YOU ARE AT YOUR BEST…You feel
YOU’RE GROWING
DEPRESSED
GOOD AT SOMETHING USELESS
TRUSTED
ALONE
SENSE OF PURPOSE
MEANING OF LIFE?
ALIVE
DEAD
12
13. HOW WE OPERATE all the research backs this up
Winning Process
Outcome
GROWTH + PURPOSE = TRUE WEALTH
constant improvement
of oneself
higher purpose of
helping others
BETTER me + BETTER you =
long-term sustained
happiness
BETTER us
BETTER
me + you = us
13
14. OXYGEN MASK selfish before selfless
You must take care of yourself
Before you can take care of others
14
15. OVER 50 PROGRAMS focused on BETTER me + BETTER you
BETTER me
NxJ University
CEO Talks
Fitness + Nutrition
BETTER you
OO.com
Reflections
FastTrack
Project Padawan
10xFactor
Vendor Appreciation Day
Forgotten Ones
NxJ Avengers
Love Day
NxJ Hackathon
15
17. TIMELINE of BUILDING SAFETY we operate best when we feel safe
1994
2000
2002
2006
2008
TODAY
2012
NxJ Founded:
College Coupon Books
Grew to 150 NxJumpers
Hiring Process
Survived Dot Com Bust:
4 NxJumpers
Started
OPEN BOOK POLICY
Monday Staff Meetings:
We share weekly financials
We share quarterly board updates
FIRING
Hiring
Improvement:
Fired Brilliant Jerks
NO FIRING POLICY
@NextJump we don’t fire you
We coach you
Unexpected Outcomes:
Everyone hires more carefully
Vulnerability: self development
Risk-Taking: ability to innovate (& fail)
17
19. NUTRITION: to increase energy levels
START WITH BREAKFAST
The Healthy Way to Start the Day
We’re sure you’ve heard it before: breakfast is the most important meal of the
day. A daily dose sharpens the mind, keeps energy high, and maintains body
weight. But that isn’t all. After fasting all evening, “breaking the fast” helps reload
low energy stores, which is the only fuel upon which the brain can function.
LUNCH: WORKOUT 1st
Incentivizing workouts with Healthy Lunch
“Workout with Us on Your Lunch Hour, We Provide a Healthy Meal.” We
believe in the power of exercise so deeply, that we try to find any which way to
get our gang working out for more energy.
Thus came about how we incentivize exercise via healthy lunch offerings as a
means to help our people workout.
IT’S DINNER TIME
Our Family Eats Together
Families get together and dine together. Dinner time became much more than
a “grab and go.” We developed Next Jump family – our family at work. Not
only did we solve for the break in focus – we gained better development of
camaraderie and friendships.
20. FITNESS RESULTS: workout 2x week
Total Workouts To Date
90% 2x per
week
1600
1400
Use DATA
Recognition
1200
Programs
1000
TeamPlay +
800
Top People
Leaderboard
On-Site Gyms
Total
Focus
600
400
200
5% 2x per
week
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
0
2008
2009
2010
2011
2012
20
21. Letters from Parents of NxJumpers…
The fitness center, nutritionist,
classes and competition form a
comprehensive, impressive
program. We know the program is
working. My son is twice the man
he used to be.
– Mom of NxJumper
21
23. MENTORSHIP - TP: Talking Partners daily co-mentoring program
How It Works
MEET
Daily Ritual: eating breakfast together every
morning (consistency)
VENT
Toxins: get them out; home & work stuff
WORK
Expectations: push each other for greatness
23
26. Adopt A Non-Profit
“What if every for-profit business adopted a worthy nonprofit business to share office space
with, share their business prowess, help mentor employees, and share some resources?
Imagine having thousands of businesses magnify the impact of smart charities. Now that
would be a revolution!” – Will Marre (co-founder Covey Leadership)
26
27. TOP10 Recognition: “Who helped you succeed the most?”
Top10 Award
Celebrate the linemen that helped you succeed, not the quarterbacks
27
28. MSD: random acts of kindness 2x per week gamified by teams
Make Someone’s Day
How would you treat someone if it was their last day on Earth?
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31. What should I do…
TOOLS
TO ACTION
INSPIRE
thought leaders
implementation leaders
31
32. One made hall of fame, other didn’t..difference was PRACTICE
OUTCOME FOCUSED
WINNING PROCESS
“I’m good enough.
I don’t need to practice.”
“If you want to be great, you have
to fall in love with the process,
the hard work of practice.”
32
33. 3 LEVELS OF IMPLEMENTATION most people don’t know how to do it
LEVEL 0
LEVEL 1
LEVEL 2
LEVEL 3
DON’T CARE
LOST
EARLY
ENLIGHTENED
DON’T KNOW HOW
BUT TRYING
BUT NOT REPEATABLE
CONVICTION
Check off the box
Experimenting
And Failing
Intensity
Solutions
Consistency
Solutions
[1x quarter/yr/ever]
[daily/weekly/mthly]
CULTURE defined by:
1x programs
CULTURE defined by:
rituals
Bare minimums
Someone else’s list
“Tell me what to do”
CULTURE defined by:
perks & benefits
CULTURE defined by:
social activities
33
34. INSIGHTS from 5 CO-MENTORS key lessons we applied
SIMON SINEK
JIM LOEHR
JOSH WAITZKIN
ADAM GRANT
NANCY SCHULMAN
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36. SAFE ZONES
Simon Sinek (Author of Start With Why & Leaders Eat Last, #2 TED TALK)
Human beings operate at their best within a circle of safety.
When they are fighting the dangers inside
they are unable to fight the dangers outside.
36
38. STRESS is the only way you GROW
Jim Loehr (Coach to world-class tennis, golf, NFL, NBA, Olympic athletes, top CEOs, FBI SWAT, any elite performer)
Everybody is looking for zones that are stress free
b/c belief is that’s where life is best.
This leads to complacency, death chant to your life,
muscles atrophy and you become a mental and emotional wimp.
STRESS is the only way you grow. Chronic stress is what leads to burnout.
STRESS
RECOVERY
38
40. STRENGTHEN YOUR CHARACTER just like muscles, otherwise they atrophy
Jim Loehr (Coach to world-class tennis, golf, NFL, NBA, Olympic athletes, top CEOs, FBI SWAT, any elite performer)
Character is a muscle.
It can be exercised and strengthened.
40
41. CHARACTER IMBALANCE poor judgment occurs under pressure
ARROGANCE
INSECURITY
Confidence w/out humility = hubris
Humility by itself w/out counterbalancing
muscle of confidence
CONFIDENCE
HUMILITY
HUMILITY
CONFIDENCE
41
43. SET UP YOUR PRACTICE GROUND You is You
[PRACTICE GROUND]
To Gain Field Experience
HOME
CULTURE
[GET BETTER RESULTS]
Byproduct
REVENUE
43
44. UPGRADE IN LEVELS
Josh Waitzkin (#1 Chess Player + #1 Martial Artists in the World)
Growth occurs in levels however, you do worse before you get better.
Our repeated thematic errors are never technical,
they are psychological emotional errors.
44
45. GROWING IN LEVELS many repeat the same levels over and over
IS NOT
IS
45
46. NAYAN: practice building confidence trust yourself, build your own voice
REVENUE
Owner: eCommerce Homepage
CULTURE
Owner: Reflections [2x/mth]
HOME
Owner: Restaurant Selection w/ Wife
46
48. GIVING in a sustainable long-term way
Adam Grant (Wharton Professor, Author of Best Seller Give & Take)
The most successful people are Givers however they are balanced
in Give & Take in the long run.
The most unsuccessful people are Givers who are imbalanced
in their Give & Take.
GIVERS
Matchers
Takers
givers
48
50. Adopt A Non-Profit
“People often ask our CEO what
benefits do you see from all your
giving back initiatives? Are
employees encouraged to use
weekends and evenings or is it
really part of their job?
For me, I went from quitting
to the most engaged I have
been at work and leave
every day a happier more
fulfilled person.”
- Crystal, Adopt a Non-Profit Captain
50
51. RITUALS, ROUTINES, BEHAVIORIAL CHANGE
Nancy Schulman (Head of Avenues Early Learning Preschool, former 92 St. Y Head of Preschool)
They may not like you at the moment, but love you in the long run.
Establish routines, be consistent.
[Learning to Spell Example]
INTENSITY
CONSISTENCY
51
54. PRACTICE = when it doesn’t matter must be like breathing [Billy the Kid]
54
55. BETTER ME + BETTER YOU = BETTER US
5 keys to unlocking long-term sustained success:
IS
IS NOT
55
56. THE KEY INSIGHT…
Dr. Jim Loehr (Founder Human Performance Institute)
No change in people = No change in the business.
Transformational change in people =
Transformational change in the business.
56
57. OUR RESULTS THUS FAR…
ATTRACT & RETAIN PEOPLE
REVENUE
Turnover went from 40% to 1%
I LOVE not LIKE my Job: 20% to 90%
25% CAGR over last 5 years to 113% YoY
Still accelerating…
AWARDS & CASE STUDIES
57
61. AS OF: March 3, 2014
THIS IS OUR CURRENT BEST THINKING
OF BUILDING A
TEACHING ORGANIZATION
We are actively experimenting & learning
61
62. Change this phrase:
"When I have enough for myself, then I will give to others."
To:
"I have so much more than most people, my cup
overfloweth onto others less fortunate.”
Thank You
Questions/Reactions/Feedback:
twitter: @charlieykim
BETTER
me + you = us