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THE	
  GIVEFORWARD	
  CULTURE	
  DECK	
  
SO	
  WHAT	
  IS	
  CULTURE?	
  
 	
  	
  	
  	
  	
  	
  	
  	
  CULTURE	
  ≠	
  PING	
  PONG	
  
LET’S	
  START	
  OFF	
  WITH	
  
WHAT	
  IT’S	
  NOT	
  
 
CULTURE	
  =	
  LIVING	
  
YOUR	
  
MISSION	
  	
  	
  
VISION	
  	
  	
  
VALUES	
  
WHY	
  DOES	
  CULTURE	
  MATTER?	
  
AN	
  INSPIRED	
  AND	
  PASSIONATE	
  
TEAM	
  IS	
  THE	
  GREATEST	
  
COMPETITIVE	
  ADVANTAGE	
  A	
  
STARTUP	
  CAN	
  EVER	
  HAVE.	
  
 
	
  
GREAT	
  CULTURE	
  
ATTRACTS	
  INSPIRED	
  
AND	
  PASSIONATE	
  
PEOPLE.	
  	
  	
  
	
  
	
  
INSPIRED	
  TEAM	
  =	
  	
  
	
  
INSPIRED	
  PRODUCT	
  =	
  	
  
	
  
INSPIRED	
  CUSTOMERS	
  =	
  	
  WIN	
  
THE	
  GIVEFORWARD	
  CULTURE	
  CHEAT	
  SHEET	
  	
  	
  
MISSION:	
  EMPOWER	
  COMPASSION	
  
VISION:	
  BE	
  THE	
  FIRST	
  PLACE	
  PEOPLE	
  TURN	
  
WHEN	
  A	
  LOVED	
  ONE	
  IS	
  GOING	
  THROUGH	
  
SOMETHING	
  DIFFICULT	
  
VALUES:	
  	
  	
  
1.	
  CULTIVATE	
  THROUGH	
  COMPASSION	
  
2.	
  TAKE	
  FUN	
  SERIOUSLY	
  
3.	
  AUTHENTICITY	
  IS	
  KING	
  
4.	
  BE	
  THE	
  CEO	
  OF	
  YOUR	
  POSITION	
  
5.	
  BE	
  FIRST	
  
MANTRA:	
  	
  CREATE	
  UNEXPECTED	
  JOY	
  
GIVEFORWARD’S	
  MISSION:	
  EMPOWER	
  COMPASSION	
  
“PEOPLE	
  DON’T	
  BUY	
  
WHAT	
  YOU	
  DO,	
  THEY	
  
BUY	
  WHY	
  YOU	
  DO	
  IT.”	
  
-­‐	
  Simon	
  Sinek	
  
THE	
  MISSION	
  IS	
  WHY	
  
WE	
  ARE	
  ALL	
  HERE.	
  	
  
IT’S	
  WHAT	
  DRIVES	
  US	
  
TO	
  GET	
  OUT	
  OF	
  BED	
  
EVERY	
  MORNING.	
  	
  
OUR	
  MISSION	
  IS	
  BASED	
  ON	
  TWO	
  UNDERLYING	
  PREMISES.	
  WE	
  BELIEVE:	
  
1.  NO	
  ONE	
  SHOULD	
  HAVE	
  TO	
  GO	
  THROUGH	
  A	
  DIFFICULT	
  TIME	
  ALONE	
  
2.  PEOPLE	
  WANT	
  TO	
  HELP	
  BUT	
  DON’T	
  KNOW	
  HOW	
  
3.	
  	
  	
  EMPOWER	
  COMPASSION	
  MEANS	
  BRIDGING	
  THIS	
  GAP	
  
	
  
At	
  our	
  core,	
  we	
  make	
  it	
  easy	
  for	
  people	
  to	
  give	
  and	
  receive	
  LOVE	
  
	
  
BE	
  THE	
  FIRST	
  PLACE	
  PEOPLE	
  
TURN	
  WHEN	
  A	
  LOVED	
  ONE	
  IS	
  
GOING	
  THROUGH	
  SOMETHING	
  
DIFFICULT	
  
	
  
GIVEFORWARD’S	
  VISION:	
  
HOW	
  ARE	
  THE	
  
MISSION	
  AND	
  THE	
  
VISION	
  RELATED?	
  
 
ACHIEVING	
  OUR	
  VISION	
  SIMPLY	
  
MEANS	
  WE	
  EMPOWER	
  COMPASSION	
  
AT	
  SCALE	
  
*Scale,	
  on	
  a	
  tangible	
  level,	
  means	
  every	
  team	
  member	
  personally	
  knows	
  one	
  or	
  
two	
  or	
  three	
  people	
  from	
  their	
  network	
  who	
  are	
  ac9vely	
  par9cipa9ng	
  in	
  
GiveForward	
  communi9es	
  
.	
  VISION	
  =	
  MISSION	
  x	
  SCALE	
  	
  
GIVEFORWARD’S	
  CORE	
  VALUES	
  
1.	
  CULTIVATE	
  THROUGH	
  COMPASSION	
  
2.	
  TAKE	
  FUN	
  SERIOUSLY	
  
3.	
  AUTHENTICITY	
  IS	
  KING	
  
4.	
  BE	
  THE	
  CEO	
  OF	
  YOUR	
  POSITION	
  
5.	
  BE	
  FIRST	
  
	
  
HOW	
  ARE	
  OUR	
  
VALUES	
  AND	
  
VISION	
  RELATED?	
  
ACHIEVING OUR VISION IS THE
END GOAL. OUR VALUES ARE
THE SWIM LANES THAT KEEP
US ON TRACK. 	
  
“VALUES MATTER. A LOT. IN A
HYPERCOMPETITIVE WORLD
WHERE TECHNOLOGY EATS AT
EVERY ADVANTAGE YOU HAVE
OVER TIME IT IS GOOD TO HAVE
UNIQUE AND DISTINCT VALUES
THAT YOU LIVE AS A COMPANY.
IT MATTERS AND IS AT THE
CORE OF BUILDING GREAT
COMPANIES.”
- Fred Wilson, Union Square Ventures	
  
 	
  
CULTIVATE	
  THROUGH	
  COMPASSION	
  
VALUE	
  #1:	
  
NONE	
  OF	
  US	
  AT	
  GIVEFORWARD	
  HAVE	
  THE	
  LUXURY	
  OF	
  BEING	
  THE	
  
SMARTEST	
  PERSON	
  IN	
  THE	
  WORLD,	
  BUT	
  ALL	
  OF	
  US	
  CAN	
  STRIVE	
  TO	
  
BECOME	
  THE	
  KINDEST	
  PERSON	
  IN	
  THE	
  WORLD.	
  	
  WE	
  WILL	
  WIN	
  IF	
  
WE	
  CONSISTENTLY	
  SURPRISE	
  PEOPLE	
  WITH	
  UNEXPECTED	
  GIFTS	
  OF	
  
HUMOR,	
  COMPASSION	
  AND	
  HUMANITY.	
  	
  WE	
  WILL	
  WIN	
  BY	
  BEING	
  
THE	
  MOST	
  HUMAN	
  AND	
  CREATING	
  A	
  USER	
  EXPERIENCE	
  THAT	
  FAR	
  
EXCEEDS	
  EXPECTATIONS.	
  	
  WE	
  WILL	
  WIN	
  BY	
  GIVING	
  OUT	
  MORE	
  
HUGS	
  AND	
  HIGH	
  FIVES	
  THAN	
  ANYONE	
  ELSE.	
  	
  WE	
  WILL	
  WIN	
  BY	
  
BEING	
  THE	
  MOST	
  AUTHENTICALLY	
  COMPASSIONATE	
  AND	
  TREATING	
  
EVERY	
  INTERACTION	
  WITH	
  A	
  USER	
  AS	
  AN	
  OPPORTUNITY	
  TO	
  MAKE	
  
THAT	
  PERSON’S	
  DAY	
  JUST	
  A	
  TINY	
  BIT	
  BETTER.	
  	
  WE	
  MAY	
  NOT	
  
ALWAYS	
  OUTSMART	
  THE	
  COMPETITION	
  BUT	
  WE	
  MUST	
  ALWAYS	
  
OUT-­‐CARE	
  THE	
  COMPETITION.	
  	
  
TAKE	
  FUN	
  SERIOUSLY	
  	
  
VALUE	
  #2	
  
THERE	
  IS	
  MORE	
  TO	
  WORK	
  THAN	
  JUST	
  WORK.	
  WORK	
  MUST	
  BE	
  FUN.	
  IF	
  
YOU	
  ARE	
  NOT	
  HAVING	
  FUN	
  AT	
  WORK,	
  YOU	
  SHOULD	
  QUIT	
  AND	
  FIND	
  
HAPPINESS	
  ELSEWHERE.	
  	
  LIFE	
  IS	
  FAR	
  TOO	
  SHORT	
  TO	
  NOT	
  SPEND	
  YOUR	
  
DAYS	
  LAUGHING.	
  
A	
  GIVEFORWARD	
  POEM	
  (OF	
  SORTS)	
  
	
  
hugs,	
  high-­‐fives,	
  and	
  posicve	
  vibes	
  	
  
float	
  trips	
  and	
  boat	
  trips	
  -­‐-­‐	
  the	
  cmes	
  we	
  all	
  imbibe	
  
One	
  Direccon	
  desk	
  wraps,	
  the	
  93-­‐inch	
  bear	
  
camp	
  songs,	
  magic	
  fire	
  dust,	
  ghost	
  stories	
  that	
  we	
  share	
  
white	
  elephants,	
  pink	
  elephants,	
  	
  Giveasaurus	
  Rex,	
  	
  
recharge	
  days,	
  Coachtopia,	
  “breathing”,	
  “elder	
  sex”	
  
Carebears	
  and	
  Smurfs,	
  Fraggles,	
  and	
  Muppets	
  	
  
cat	
  facts,	
  Barbacobras,	
  ice	
  water	
  challenges	
  in	
  buckets	
  
ugly	
  sweater	
  pub	
  crawls,	
  zombies,	
  Chinese	
  food	
  
squaiy	
  poiy	
  demos	
  of	
  how	
  unicorns	
  go	
  poo	
  
4	
  Loko,	
  for	
  Lokey,	
  ride	
  or	
  die	
  
Ghost	
  pepper	
  pushup	
  contest,	
  Wolfman	
  in	
  the	
  sky	
  
Flowdock,	
  Fauxdock,	
  Avengers	
  and	
  more	
  
Once	
  you’re	
  GF	
  family,	
  you’re	
  GiveForward	
  to	
  the	
  core	
  
	
  
RIP	
  Paul	
  Walker.	
  	
  If	
  you	
  are	
  not	
  familiar	
  with	
  any	
  of	
  the	
  above,	
  please	
  consult	
  Markipedia	
  
	
  
	
  
	
  
Weirdo	
  extraordinaire	
  	
  
AUTHENTICITY	
  
IS	
  KING	
  
(VALUE	
  #3)	
  
	
  
EVERY	
  SINGLE	
  ACTION	
  WE	
  TAKE	
  AT	
  GIVEFORWARD	
  MUST	
  BE	
  
AUTHENTIC.	
  	
  WE	
  BELIEVE	
  THAT	
  GENIUS	
  COMES	
  FROM	
  BEING	
  
ONE’S	
  SELF.	
  	
  IT	
  IS	
  ONLY	
  WHEN	
  PEOPLE	
  TRY	
  TO	
  FIT	
  IN	
  THAT	
  THEIR	
  
BRILLIANCE	
  BECOMES	
  HIDDEN.	
  	
  WE	
  VALUE	
  INDIVIDUALISM	
  AND	
  
OPEN-­‐MINDEDNESS	
  AND	
  ENCOURAGE	
  ALL	
  GIVEFORWARD	
  TEAM	
  
MEMBERS	
  TO	
  LET	
  THEIR	
  PERSONALITIES	
  SHINE	
  THROUGH.	
  	
  THIS	
  IS	
  
WHEN	
  BRILLIANCE	
  HAPPENS.	
  
“BE	
  YOURSELF.	
  	
  
EVERYONE	
  ELSE	
  IS	
  
ALREADY	
  TAKEN.”	
  
	
  
-­‐	
  OSCAR	
  WILDE	
  	
  	
  
IT’S	
  BETTER	
  TO	
  HAVE	
  TEN	
  TRUE	
  FANS	
  THAN	
  ONE	
  
THOUSAND	
  PEOPLE	
  WHO	
  HAVE	
  USED	
  YOUR	
  PRODUCT	
  AND	
  
ARE	
  AMBIVILENT.	
  	
  BE	
  YOUR	
  WEIRD	
  SELF.	
  CREATE	
  A	
  WEIRD	
  
PRODUCT.	
  	
  THE	
  WEIRDOS	
  WILL	
  FALL	
  IN	
  LOVE	
  WITH	
  IT	
  AND	
  
TELL	
  THEIR	
  WEIRD	
  FRIENDS	
  ABOUT	
  IT.	
  AUTHENTICITY	
  
BREEDS	
  PASSION.	
  CONFORMITY	
  IS	
  DEATH.	
  	
  
	
  
WEIRD	
  =	
  GOOD	
  
BE	
  THE	
  CEO	
  OF	
  YOUR	
  POSITION	
  
VALUE	
  #	
  4	
  
 
ASK	
  FOR	
  FORGIVENESS,	
  NOT	
  FOR	
  
PERMISSION.	
  	
  
	
  
BY	
  FAR	
  OUR	
  BIGGEST	
  ASSET	
  AT	
  GIVEFORWARD	
  IS	
  OUR	
  
PEOPLE.	
  BUT	
  WE	
  CAN	
  ONLY	
  OPERATE	
  AT	
  OPTIMAL	
  CAPACITY	
  
IF	
  EVERYONE	
  IS	
  EMPOWERED	
  TO	
  USE	
  THEIR	
  BRAINS.	
  
EVERYONE	
  AT	
  THE	
  COMPANY	
  IS	
  EXPECTED	
  TO	
  OWN	
  THEIR	
  
POSITION,	
  BE	
  A	
  DECISION	
  MAKER	
  AND	
  TAKE	
  RISKS.	
  	
  WE	
  WILL	
  
NEVER	
  PENALIZE	
  ANYONE	
  FOR	
  TAKING	
  A	
  RISK	
  AND	
  FAILING.	
  	
  
WE	
  WILL	
  ONLY	
  PENALIZE	
  PEOPLE	
  FOR	
  NOT	
  TAKING	
  ENOUGH	
  
RISKS	
  OR	
  NOT	
  TAKING	
  ENOUGH	
  ACTION.	
  
IDEAS	
  COME	
  FROM	
  EVERYWHERE.	
  	
  NOT	
  
JUST	
  FROM	
  THE	
  TOP.	
  
	
  
SPEAK	
  UP.	
  	
  NO	
  ONE’S	
  IDEAS	
  ARE	
  MORE	
  
IMPORTANT	
  THAN	
  ANYONE	
  ELSE’S.	
  	
  
	
  
IDEAS	
  ARE	
  GOOD	
  BUT	
  	
  ACTION	
  >	
  IDEAS.	
  	
  	
  
	
  
IT’S	
  EVERYONES	
  JOB	
  TO	
  TAKE	
  THE	
  TRASH	
  
OUT.	
  
QUESTION	
  AUTHORITY.	
  	
  ALWAYS.	
  	
  
	
  
	
  IF	
  YOU	
  DON’T	
  UNDERSTAND	
  WHY	
  WE	
  ARE	
  DOING	
  
SOMETHING	
  ASK	
  WHY	
  WE	
  ARE	
  DOING	
  IT.	
  	
  NEVER	
  
DO	
  SOMETHING	
  JUST	
  BECAUSE	
  SOMEONE	
  TOLD	
  
YOU	
  TO	
  DO	
  IT.	
  UNDERSTAND	
  WHY	
  WE	
  ARE	
  DOING	
  
IT	
  AND	
  HOW	
  IT	
  RELATES	
  TO	
  A	
  BIGGER	
  GOAL.	
  	
  
 
THIS	
  IS	
  YOUR	
  
COMPANY.	
  	
  WHAT	
  
DO	
  YOU	
  WANT	
  IT	
  
TO	
  LOOK	
  LIKE?	
  
READY.	
  SET.	
  GO.	
  
	
  
BE	
  FIRST.	
  	
  
Am	
  I	
  living	
  in	
  my	
  comfort	
  zone	
  at	
  basecamp	
  or	
  am	
  I	
  pushing	
  myself	
  to	
  my	
  limits?	
  
VALUE	
  #5	
  
BE	
  FIRST	
  MEANS	
  BEING	
  THE	
  BEST	
  IN	
  THE	
  
WORLD	
  AND	
  DOING	
  EVERYTHING*	
  IT	
  TAKES	
  
TO	
  GET	
  THERE.	
  	
  
BE	
  THE	
  FIRST	
  TO	
  STEP	
  UP	
  TO	
  A	
  CHALLENGE	
  
BE	
  THE	
  FIRST	
  TO	
  TAKE	
  THE	
  HARDEST	
  CARD	
  
BE	
  THE	
  FIRST	
  TO	
  GET	
  THROUGH	
  THE	
  MOST	
  DIFFICULT	
  CUSTOMER	
  EMAIL	
  
BE	
  THE	
  FIRST	
  TO	
  SAY	
  “I	
  WILL	
  WHEN	
  EVERYONE	
  ELSE	
  IS	
  SAYING	
  “WE	
  SHOULD”	
  
*	
  Well	
  nothing	
  illegal	
  or	
  out	
  of	
  alignment	
  with	
  our	
  values	
  
VISION	
  =	
  THE	
  SUMMIT	
  
Q:	
  What	
  is	
  the	
  rela9onship	
  between	
  our	
  vision	
  and	
  the	
  value,	
  BE	
  FIRST?	
  
A:	
  Our	
  vision	
  is	
  the	
  summit,	
  the	
  goal	
  we	
  are	
  trying	
  to	
  reach.	
  	
  BE	
  FIRST	
  is	
  a	
  mindset	
  of	
  	
  doing	
  
everything	
  it	
  takes	
  to	
  reach	
  the	
  summit	
  
	
  
	
  
BE	
  FIRST	
  IS…	
  
ITERATING	
  A	
  FEATURE	
  THE	
  EXTRA	
  TWO	
  TIMES	
  IT	
  TAKES	
  TO	
  
GO	
  FROM	
  GOOD	
  TO	
  GREAT	
  
	
  
NOT	
  SETTLING	
  FOR	
  ANYTHING	
  LESS	
  THAN	
  REFRIGERATOR	
  
QUALITY	
  WORK	
  	
  
	
  
MAKING	
  THE	
  EXTRA	
  MORTGAGE	
  PAYMENT	
  
 
	
  
BE	
  FIRST	
  IS	
  NOT…	
  
	
  
	
  
	
  
	
  
	
  
	
  
FINISHING	
  NEXT	
  WEEK	
  WHAT	
  WE	
  COULD	
  FINISH	
  TODAY	
  	
  
COMPLACENCY	
  
SETTLING	
  
2ND	
  PLACE	
  
 
	
  
BE	
  FIRST	
  is	
  about	
  being	
  a	
  
VISION	
  Driven	
  Company	
  
EVERYTHING	
  IN	
  LIFE	
  IS	
  MORE	
  FUN	
  WHEN	
  YOU’RE	
  WINNING.	
  
	
  
BE	
  FIRST	
  	
  
The	
  Vision	
  Driven	
  Horse	
  	
  
GIVEFORWARD’S	
  MANTRA:	
  	
  	
  
HEAD	
  ASPLODES!	
  	
  WE’VE	
  GOT	
  MISSION,	
  VISION,	
  VALUES	
  AND	
  
NOW	
  A	
  MANTRA?	
  	
  WHAT	
  THE	
  SHIT	
  IS	
  A	
  MANTRA?	
  	
  
	
  
	
  
OUR	
  MANTRA	
  IS	
  OUR	
  SECRET	
  SAUCE.	
  CREATE	
  UNEXPECTED	
  
JOY	
  (CUJ)	
  IS	
  AN	
  AMALGAMATION	
  OF	
  OUR	
  FIRST	
  THREE	
  CORE	
  
VALUES:	
  CULTIVATE	
  THROUGH	
  COMPASSION	
  +TAKE	
  FUN	
  
SERIOUSLY	
  +	
  AUTHENTICITY	
  IS	
  KING	
  ALL	
  ROLLED	
  UP	
  INTO	
  A	
  
SINGLE	
  ACTION	
  THAT	
  UNLEASHES	
  UNIMAGINABLE	
  AMOUNTS	
  
OF	
  BUENONESS	
  INTO	
  THE	
  UNIVERSE.	
  	
  BUT	
  CUJ	
  IS	
  MUCH	
  
MORE	
  THAN	
  JUST	
  THE	
  SUM	
  OF	
  ITS	
  PARTS.	
  THESE	
  THREE	
  
WORDS	
  REPRESENT	
  EVERYTHING	
  THAT	
  IS	
  GIVEFORWARD	
  –	
  
CUJ	
  IS	
  THE	
  WAY	
  WE	
  CHOOSE	
  TO	
  TREAT	
  EACHOTHER,	
  THE	
  WAY	
  
WE	
  TREAT	
  STRANGERS,	
  THE	
  WAY	
  WE	
  LIVE	
  OUR	
  LIVES	
  INSIDE	
  
AND	
  OUTSIDE	
  THE	
  OFFICE.	
  	
  CUJ	
  IS	
  AN	
  ETHOS.	
  
	
  
	
  
	
  
	
  
THERE	
  ARE	
  TWO	
  LAYERS	
  TO	
  CUJ.	
  	
  THE	
  BASE	
  LAYER	
  AND	
  THE	
  
FROSTING	
  LAYER.	
  
	
  
FIRST,	
  THE	
  BASE	
  LAYER:	
  
	
  
VERY	
  OFTEN,	
  PEOPLE	
  DON’T	
  KNOW	
  HOW	
  MUCH	
  THEIR	
  
FRIENDS	
  AND	
  FAMILY	
  CARE	
  ABOUT	
  THEM	
  UNTIL	
  SOMETHING	
  
BAD	
  HAPPENS.	
  	
  THEN	
  THEIR	
  FRIENDS	
  START	
  A	
  GIVEFORWARD	
  
PAGE	
  ON	
  THEIR	
  BEHALF	
  AND	
  ALL	
  THESE	
  PEOPLE	
  COME	
  OUT	
  
OF	
  THE	
  WOODWORK	
  TO	
  LET	
  THEM	
  KNOW	
  THAT	
  THEY’RE	
  	
  
NOT	
  ALONE.	
  IT’S	
  LIKE	
  A	
  TIDAL	
  WAVE	
  OF	
  LOVE	
  HITS	
  THIS	
  
INDIVIDUAL	
  AND	
  KNOCKS	
  THE	
  WIND	
  OUT	
  OF	
  THEM	
  (IN	
  THE	
  
BEST	
  WAY	
  POSSIBLE).	
  	
  THE	
  GIVEFORWARD	
  PAGE	
  ITSELF	
  ACTS	
  
AS	
  THE	
  CATALYST	
  FOR	
  UNEXPECTED	
  JOY.	
  
	
  
THIS	
  VIDEO	
  IS	
  A	
  GOOD	
  EXAMPLE:	
  	
  
hips://www.youtube.com/watch?v=rIsj2W1XZf8	
  
	
  
CUJ:	
  THE	
  FROSTING	
  LAYER:	
  
	
  
THE	
  FROSTING	
  LAYER	
  IS	
  THE	
  FROSTING	
  LAYER	
  BECAUSE	
  IT’S	
  THE	
  ICING	
  ON	
  THE	
  
CAKE.	
  	
  WHEREAS	
  WITH	
  THE	
  BASE	
  LAYER,	
  THE	
  CONCEPT	
  OF	
  CUJ	
  IS	
  BUILT	
  INTO	
  THE	
  
PRODUCT,	
  WITH	
  THE	
  FROSTING	
  LAYER,	
  IT	
  IS	
  THE	
  WONDERFUL,	
  AMAZING	
  HUMANS	
  
OF	
  GIVEFORWARD	
  WHO	
  ARE	
  GOING	
  ABOVE	
  AND	
  BEYOND	
  TO	
  CREATE	
  
UNEXPECTED	
  JOY	
  FOR	
  OTHERS.	
  	
  
	
  
	
  
THIS	
  VIDEO	
  IS	
  A	
  GOOD	
  EXAMPLE:	
  hips://vimeo.com/70880664	
  	
  
	
  
BETWEEN	
  MANTRAS,	
  MISSIONS	
  
VISIONS	
  AND	
  VALUES	
  THIS	
  WAS	
  A	
  
LOT	
  TO	
  TAKE	
  IN.	
  CAN	
  YOU	
  JUST	
  
TELL	
  ME	
  WHAT’S	
  THE	
  MOST	
  
IMPORTANT	
  PART	
  OF	
  
GIVEFORWARD	
  CULTURE?	
  	
  
 
SURE.	
  BY	
  FAR	
  THE	
  MOST	
  
IMPORTANT	
  PART	
  OF	
  GF	
  
CULTURE	
  IS	
  LIVING	
  IT.	
  
	
  
IF	
  THERE	
  IS	
  ONE	
  THING	
  TO	
  
TAKE	
  AWAY	
  FROM	
  THIS	
  DECK	
  
IT’S	
  THAT	
  NOTHING	
  ELSE	
  
MATTERS	
  IF	
  WE	
  DON’T	
  WALK	
  
THE	
  WALK.	
  
	
  
“IF	
  YOU	
  BELIEVE	
  IN	
  YOUR	
  
VALUES	
  YOU	
  MUST	
  MAKE	
  
THEM	
  PERVASIVE.”	
  	
  	
  	
  
	
  
	
  
-­‐	
  RAND	
  FISHKEN,	
  WELL	
  GROOMED,	
  FLOATING	
  HEAD	
  

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GiveForward culture deck

  • 2. SO  WHAT  IS  CULTURE?  
  • 3.                  CULTURE  ≠  PING  PONG   LET’S  START  OFF  WITH   WHAT  IT’S  NOT  
  • 4.   CULTURE  =  LIVING   YOUR   MISSION       VISION       VALUES  
  • 5. WHY  DOES  CULTURE  MATTER?  
  • 6. AN  INSPIRED  AND  PASSIONATE   TEAM  IS  THE  GREATEST   COMPETITIVE  ADVANTAGE  A   STARTUP  CAN  EVER  HAVE.  
  • 7.     GREAT  CULTURE   ATTRACTS  INSPIRED   AND  PASSIONATE   PEOPLE.          
  • 8. INSPIRED  TEAM  =       INSPIRED  PRODUCT  =       INSPIRED  CUSTOMERS  =    WIN  
  • 9. THE  GIVEFORWARD  CULTURE  CHEAT  SHEET       MISSION:  EMPOWER  COMPASSION   VISION:  BE  THE  FIRST  PLACE  PEOPLE  TURN   WHEN  A  LOVED  ONE  IS  GOING  THROUGH   SOMETHING  DIFFICULT   VALUES:       1.  CULTIVATE  THROUGH  COMPASSION   2.  TAKE  FUN  SERIOUSLY   3.  AUTHENTICITY  IS  KING   4.  BE  THE  CEO  OF  YOUR  POSITION   5.  BE  FIRST   MANTRA:    CREATE  UNEXPECTED  JOY  
  • 11. “PEOPLE  DON’T  BUY   WHAT  YOU  DO,  THEY   BUY  WHY  YOU  DO  IT.”   -­‐  Simon  Sinek  
  • 12. THE  MISSION  IS  WHY   WE  ARE  ALL  HERE.     IT’S  WHAT  DRIVES  US   TO  GET  OUT  OF  BED   EVERY  MORNING.    
  • 13. OUR  MISSION  IS  BASED  ON  TWO  UNDERLYING  PREMISES.  WE  BELIEVE:   1.  NO  ONE  SHOULD  HAVE  TO  GO  THROUGH  A  DIFFICULT  TIME  ALONE   2.  PEOPLE  WANT  TO  HELP  BUT  DON’T  KNOW  HOW   3.      EMPOWER  COMPASSION  MEANS  BRIDGING  THIS  GAP     At  our  core,  we  make  it  easy  for  people  to  give  and  receive  LOVE    
  • 14. BE  THE  FIRST  PLACE  PEOPLE   TURN  WHEN  A  LOVED  ONE  IS   GOING  THROUGH  SOMETHING   DIFFICULT     GIVEFORWARD’S  VISION:  
  • 15. HOW  ARE  THE   MISSION  AND  THE   VISION  RELATED?  
  • 16.   ACHIEVING  OUR  VISION  SIMPLY   MEANS  WE  EMPOWER  COMPASSION   AT  SCALE   *Scale,  on  a  tangible  level,  means  every  team  member  personally  knows  one  or   two  or  three  people  from  their  network  who  are  ac9vely  par9cipa9ng  in   GiveForward  communi9es   .  VISION  =  MISSION  x  SCALE    
  • 17. GIVEFORWARD’S  CORE  VALUES   1.  CULTIVATE  THROUGH  COMPASSION   2.  TAKE  FUN  SERIOUSLY   3.  AUTHENTICITY  IS  KING   4.  BE  THE  CEO  OF  YOUR  POSITION   5.  BE  FIRST    
  • 18. HOW  ARE  OUR   VALUES  AND   VISION  RELATED?  
  • 19. ACHIEVING OUR VISION IS THE END GOAL. OUR VALUES ARE THE SWIM LANES THAT KEEP US ON TRACK.  
  • 20. “VALUES MATTER. A LOT. IN A HYPERCOMPETITIVE WORLD WHERE TECHNOLOGY EATS AT EVERY ADVANTAGE YOU HAVE OVER TIME IT IS GOOD TO HAVE UNIQUE AND DISTINCT VALUES THAT YOU LIVE AS A COMPANY. IT MATTERS AND IS AT THE CORE OF BUILDING GREAT COMPANIES.” - Fred Wilson, Union Square Ventures  
  • 21.     CULTIVATE  THROUGH  COMPASSION   VALUE  #1:  
  • 22. NONE  OF  US  AT  GIVEFORWARD  HAVE  THE  LUXURY  OF  BEING  THE   SMARTEST  PERSON  IN  THE  WORLD,  BUT  ALL  OF  US  CAN  STRIVE  TO   BECOME  THE  KINDEST  PERSON  IN  THE  WORLD.    WE  WILL  WIN  IF   WE  CONSISTENTLY  SURPRISE  PEOPLE  WITH  UNEXPECTED  GIFTS  OF   HUMOR,  COMPASSION  AND  HUMANITY.    WE  WILL  WIN  BY  BEING   THE  MOST  HUMAN  AND  CREATING  A  USER  EXPERIENCE  THAT  FAR   EXCEEDS  EXPECTATIONS.    WE  WILL  WIN  BY  GIVING  OUT  MORE   HUGS  AND  HIGH  FIVES  THAN  ANYONE  ELSE.    WE  WILL  WIN  BY   BEING  THE  MOST  AUTHENTICALLY  COMPASSIONATE  AND  TREATING   EVERY  INTERACTION  WITH  A  USER  AS  AN  OPPORTUNITY  TO  MAKE   THAT  PERSON’S  DAY  JUST  A  TINY  BIT  BETTER.    WE  MAY  NOT   ALWAYS  OUTSMART  THE  COMPETITION  BUT  WE  MUST  ALWAYS   OUT-­‐CARE  THE  COMPETITION.    
  • 23. TAKE  FUN  SERIOUSLY     VALUE  #2  
  • 24. THERE  IS  MORE  TO  WORK  THAN  JUST  WORK.  WORK  MUST  BE  FUN.  IF   YOU  ARE  NOT  HAVING  FUN  AT  WORK,  YOU  SHOULD  QUIT  AND  FIND   HAPPINESS  ELSEWHERE.    LIFE  IS  FAR  TOO  SHORT  TO  NOT  SPEND  YOUR   DAYS  LAUGHING.   A  GIVEFORWARD  POEM  (OF  SORTS)     hugs,  high-­‐fives,  and  posicve  vibes     float  trips  and  boat  trips  -­‐-­‐  the  cmes  we  all  imbibe   One  Direccon  desk  wraps,  the  93-­‐inch  bear   camp  songs,  magic  fire  dust,  ghost  stories  that  we  share   white  elephants,  pink  elephants,    Giveasaurus  Rex,     recharge  days,  Coachtopia,  “breathing”,  “elder  sex”   Carebears  and  Smurfs,  Fraggles,  and  Muppets     cat  facts,  Barbacobras,  ice  water  challenges  in  buckets   ugly  sweater  pub  crawls,  zombies,  Chinese  food   squaiy  poiy  demos  of  how  unicorns  go  poo   4  Loko,  for  Lokey,  ride  or  die   Ghost  pepper  pushup  contest,  Wolfman  in  the  sky   Flowdock,  Fauxdock,  Avengers  and  more   Once  you’re  GF  family,  you’re  GiveForward  to  the  core     RIP  Paul  Walker.    If  you  are  not  familiar  with  any  of  the  above,  please  consult  Markipedia        
  • 25. Weirdo  extraordinaire     AUTHENTICITY   IS  KING   (VALUE  #3)    
  • 26. EVERY  SINGLE  ACTION  WE  TAKE  AT  GIVEFORWARD  MUST  BE   AUTHENTIC.    WE  BELIEVE  THAT  GENIUS  COMES  FROM  BEING   ONE’S  SELF.    IT  IS  ONLY  WHEN  PEOPLE  TRY  TO  FIT  IN  THAT  THEIR   BRILLIANCE  BECOMES  HIDDEN.    WE  VALUE  INDIVIDUALISM  AND   OPEN-­‐MINDEDNESS  AND  ENCOURAGE  ALL  GIVEFORWARD  TEAM   MEMBERS  TO  LET  THEIR  PERSONALITIES  SHINE  THROUGH.    THIS  IS   WHEN  BRILLIANCE  HAPPENS.  
  • 27. “BE  YOURSELF.     EVERYONE  ELSE  IS   ALREADY  TAKEN.”     -­‐  OSCAR  WILDE      
  • 28. IT’S  BETTER  TO  HAVE  TEN  TRUE  FANS  THAN  ONE   THOUSAND  PEOPLE  WHO  HAVE  USED  YOUR  PRODUCT  AND   ARE  AMBIVILENT.    BE  YOUR  WEIRD  SELF.  CREATE  A  WEIRD   PRODUCT.    THE  WEIRDOS  WILL  FALL  IN  LOVE  WITH  IT  AND   TELL  THEIR  WEIRD  FRIENDS  ABOUT  IT.  AUTHENTICITY   BREEDS  PASSION.  CONFORMITY  IS  DEATH.       WEIRD  =  GOOD  
  • 29. BE  THE  CEO  OF  YOUR  POSITION   VALUE  #  4  
  • 30.   ASK  FOR  FORGIVENESS,  NOT  FOR   PERMISSION.       BY  FAR  OUR  BIGGEST  ASSET  AT  GIVEFORWARD  IS  OUR   PEOPLE.  BUT  WE  CAN  ONLY  OPERATE  AT  OPTIMAL  CAPACITY   IF  EVERYONE  IS  EMPOWERED  TO  USE  THEIR  BRAINS.   EVERYONE  AT  THE  COMPANY  IS  EXPECTED  TO  OWN  THEIR   POSITION,  BE  A  DECISION  MAKER  AND  TAKE  RISKS.    WE  WILL   NEVER  PENALIZE  ANYONE  FOR  TAKING  A  RISK  AND  FAILING.     WE  WILL  ONLY  PENALIZE  PEOPLE  FOR  NOT  TAKING  ENOUGH   RISKS  OR  NOT  TAKING  ENOUGH  ACTION.  
  • 31. IDEAS  COME  FROM  EVERYWHERE.    NOT   JUST  FROM  THE  TOP.     SPEAK  UP.    NO  ONE’S  IDEAS  ARE  MORE   IMPORTANT  THAN  ANYONE  ELSE’S.       IDEAS  ARE  GOOD  BUT    ACTION  >  IDEAS.         IT’S  EVERYONES  JOB  TO  TAKE  THE  TRASH   OUT.  
  • 32. QUESTION  AUTHORITY.    ALWAYS.        IF  YOU  DON’T  UNDERSTAND  WHY  WE  ARE  DOING   SOMETHING  ASK  WHY  WE  ARE  DOING  IT.    NEVER   DO  SOMETHING  JUST  BECAUSE  SOMEONE  TOLD   YOU  TO  DO  IT.  UNDERSTAND  WHY  WE  ARE  DOING   IT  AND  HOW  IT  RELATES  TO  A  BIGGER  GOAL.    
  • 33.   THIS  IS  YOUR   COMPANY.    WHAT   DO  YOU  WANT  IT   TO  LOOK  LIKE?   READY.  SET.  GO.    
  • 34. BE  FIRST.     Am  I  living  in  my  comfort  zone  at  basecamp  or  am  I  pushing  myself  to  my  limits?   VALUE  #5  
  • 35. BE  FIRST  MEANS  BEING  THE  BEST  IN  THE   WORLD  AND  DOING  EVERYTHING*  IT  TAKES   TO  GET  THERE.     BE  THE  FIRST  TO  STEP  UP  TO  A  CHALLENGE   BE  THE  FIRST  TO  TAKE  THE  HARDEST  CARD   BE  THE  FIRST  TO  GET  THROUGH  THE  MOST  DIFFICULT  CUSTOMER  EMAIL   BE  THE  FIRST  TO  SAY  “I  WILL  WHEN  EVERYONE  ELSE  IS  SAYING  “WE  SHOULD”   *  Well  nothing  illegal  or  out  of  alignment  with  our  values  
  • 36. VISION  =  THE  SUMMIT   Q:  What  is  the  rela9onship  between  our  vision  and  the  value,  BE  FIRST?   A:  Our  vision  is  the  summit,  the  goal  we  are  trying  to  reach.    BE  FIRST  is  a  mindset  of    doing   everything  it  takes  to  reach  the  summit      
  • 37. BE  FIRST  IS…   ITERATING  A  FEATURE  THE  EXTRA  TWO  TIMES  IT  TAKES  TO   GO  FROM  GOOD  TO  GREAT     NOT  SETTLING  FOR  ANYTHING  LESS  THAN  REFRIGERATOR   QUALITY  WORK       MAKING  THE  EXTRA  MORTGAGE  PAYMENT  
  • 38.     BE  FIRST  IS  NOT…               FINISHING  NEXT  WEEK  WHAT  WE  COULD  FINISH  TODAY     COMPLACENCY   SETTLING   2ND  PLACE  
  • 39.     BE  FIRST  is  about  being  a   VISION  Driven  Company  
  • 40. EVERYTHING  IN  LIFE  IS  MORE  FUN  WHEN  YOU’RE  WINNING.     BE  FIRST    
  • 41. The  Vision  Driven  Horse    
  • 43. HEAD  ASPLODES!    WE’VE  GOT  MISSION,  VISION,  VALUES  AND   NOW  A  MANTRA?    WHAT  THE  SHIT  IS  A  MANTRA?         OUR  MANTRA  IS  OUR  SECRET  SAUCE.  CREATE  UNEXPECTED   JOY  (CUJ)  IS  AN  AMALGAMATION  OF  OUR  FIRST  THREE  CORE   VALUES:  CULTIVATE  THROUGH  COMPASSION  +TAKE  FUN   SERIOUSLY  +  AUTHENTICITY  IS  KING  ALL  ROLLED  UP  INTO  A   SINGLE  ACTION  THAT  UNLEASHES  UNIMAGINABLE  AMOUNTS   OF  BUENONESS  INTO  THE  UNIVERSE.    BUT  CUJ  IS  MUCH   MORE  THAN  JUST  THE  SUM  OF  ITS  PARTS.  THESE  THREE   WORDS  REPRESENT  EVERYTHING  THAT  IS  GIVEFORWARD  –   CUJ  IS  THE  WAY  WE  CHOOSE  TO  TREAT  EACHOTHER,  THE  WAY   WE  TREAT  STRANGERS,  THE  WAY  WE  LIVE  OUR  LIVES  INSIDE   AND  OUTSIDE  THE  OFFICE.    CUJ  IS  AN  ETHOS.          
  • 44. THERE  ARE  TWO  LAYERS  TO  CUJ.    THE  BASE  LAYER  AND  THE   FROSTING  LAYER.     FIRST,  THE  BASE  LAYER:     VERY  OFTEN,  PEOPLE  DON’T  KNOW  HOW  MUCH  THEIR   FRIENDS  AND  FAMILY  CARE  ABOUT  THEM  UNTIL  SOMETHING   BAD  HAPPENS.    THEN  THEIR  FRIENDS  START  A  GIVEFORWARD   PAGE  ON  THEIR  BEHALF  AND  ALL  THESE  PEOPLE  COME  OUT   OF  THE  WOODWORK  TO  LET  THEM  KNOW  THAT  THEY’RE     NOT  ALONE.  IT’S  LIKE  A  TIDAL  WAVE  OF  LOVE  HITS  THIS   INDIVIDUAL  AND  KNOCKS  THE  WIND  OUT  OF  THEM  (IN  THE   BEST  WAY  POSSIBLE).    THE  GIVEFORWARD  PAGE  ITSELF  ACTS   AS  THE  CATALYST  FOR  UNEXPECTED  JOY.     THIS  VIDEO  IS  A  GOOD  EXAMPLE:     hips://www.youtube.com/watch?v=rIsj2W1XZf8    
  • 45. CUJ:  THE  FROSTING  LAYER:     THE  FROSTING  LAYER  IS  THE  FROSTING  LAYER  BECAUSE  IT’S  THE  ICING  ON  THE   CAKE.    WHEREAS  WITH  THE  BASE  LAYER,  THE  CONCEPT  OF  CUJ  IS  BUILT  INTO  THE   PRODUCT,  WITH  THE  FROSTING  LAYER,  IT  IS  THE  WONDERFUL,  AMAZING  HUMANS   OF  GIVEFORWARD  WHO  ARE  GOING  ABOVE  AND  BEYOND  TO  CREATE   UNEXPECTED  JOY  FOR  OTHERS.         THIS  VIDEO  IS  A  GOOD  EXAMPLE:  hips://vimeo.com/70880664      
  • 46. BETWEEN  MANTRAS,  MISSIONS   VISIONS  AND  VALUES  THIS  WAS  A   LOT  TO  TAKE  IN.  CAN  YOU  JUST   TELL  ME  WHAT’S  THE  MOST   IMPORTANT  PART  OF   GIVEFORWARD  CULTURE?    
  • 47.   SURE.  BY  FAR  THE  MOST   IMPORTANT  PART  OF  GF   CULTURE  IS  LIVING  IT.     IF  THERE  IS  ONE  THING  TO   TAKE  AWAY  FROM  THIS  DECK   IT’S  THAT  NOTHING  ELSE   MATTERS  IF  WE  DON’T  WALK   THE  WALK.    
  • 48. “IF  YOU  BELIEVE  IN  YOUR   VALUES  YOU  MUST  MAKE   THEM  PERVASIVE.”             -­‐  RAND  FISHKEN,  WELL  GROOMED,  FLOATING  HEAD