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GiveForward culture deck

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The GiveForward Culture Deck: Mission, Vision, Values.

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GiveForward culture deck

  1. 1. THE  GIVEFORWARD  CULTURE  DECK  
  2. 2. SO  WHAT  IS  CULTURE?  
  3. 3.                  CULTURE  ≠  PING  PONG   LET’S  START  OFF  WITH   WHAT  IT’S  NOT  
  4. 4.   CULTURE  =  LIVING   YOUR   MISSION       VISION       VALUES  
  5. 5. WHY  DOES  CULTURE  MATTER?  
  6. 6. AN  INSPIRED  AND  PASSIONATE   TEAM  IS  THE  GREATEST   COMPETITIVE  ADVANTAGE  A   STARTUP  CAN  EVER  HAVE.  
  7. 7.     GREAT  CULTURE   ATTRACTS  INSPIRED   AND  PASSIONATE   PEOPLE.          
  8. 8. INSPIRED  TEAM  =       INSPIRED  PRODUCT  =       INSPIRED  CUSTOMERS  =    WIN  
  9. 9. THE  GIVEFORWARD  CULTURE  CHEAT  SHEET       MISSION:  EMPOWER  COMPASSION   VISION:  BE  THE  FIRST  PLACE  PEOPLE  TURN   WHEN  A  LOVED  ONE  IS  GOING  THROUGH   SOMETHING  DIFFICULT   VALUES:       1.  CULTIVATE  THROUGH  COMPASSION   2.  TAKE  FUN  SERIOUSLY   3.  AUTHENTICITY  IS  KING   4.  BE  THE  CEO  OF  YOUR  POSITION   5.  BE  FIRST   MANTRA:    CREATE  UNEXPECTED  JOY  
  10. 10. GIVEFORWARD’S  MISSION:  EMPOWER  COMPASSION  
  11. 11. “PEOPLE  DON’T  BUY   WHAT  YOU  DO,  THEY   BUY  WHY  YOU  DO  IT.”   -­‐  Simon  Sinek  
  12. 12. THE  MISSION  IS  WHY   WE  ARE  ALL  HERE.     IT’S  WHAT  DRIVES  US   TO  GET  OUT  OF  BED   EVERY  MORNING.    
  13. 13. OUR  MISSION  IS  BASED  ON  TWO  UNDERLYING  PREMISES.  WE  BELIEVE:   1.  NO  ONE  SHOULD  HAVE  TO  GO  THROUGH  A  DIFFICULT  TIME  ALONE   2.  PEOPLE  WANT  TO  HELP  BUT  DON’T  KNOW  HOW   3.      EMPOWER  COMPASSION  MEANS  BRIDGING  THIS  GAP     At  our  core,  we  make  it  easy  for  people  to  give  and  receive  LOVE    
  14. 14. BE  THE  FIRST  PLACE  PEOPLE   TURN  WHEN  A  LOVED  ONE  IS   GOING  THROUGH  SOMETHING   DIFFICULT     GIVEFORWARD’S  VISION:  
  15. 15. HOW  ARE  THE   MISSION  AND  THE   VISION  RELATED?  
  16. 16.   ACHIEVING  OUR  VISION  SIMPLY   MEANS  WE  EMPOWER  COMPASSION   AT  SCALE   *Scale,  on  a  tangible  level,  means  every  team  member  personally  knows  one  or   two  or  three  people  from  their  network  who  are  ac9vely  par9cipa9ng  in   GiveForward  communi9es   .  VISION  =  MISSION  x  SCALE    
  17. 17. GIVEFORWARD’S  CORE  VALUES   1.  CULTIVATE  THROUGH  COMPASSION   2.  TAKE  FUN  SERIOUSLY   3.  AUTHENTICITY  IS  KING   4.  BE  THE  CEO  OF  YOUR  POSITION   5.  BE  FIRST    
  18. 18. HOW  ARE  OUR   VALUES  AND   VISION  RELATED?  
  19. 19. ACHIEVING OUR VISION IS THE END GOAL. OUR VALUES ARE THE SWIM LANES THAT KEEP US ON TRACK.  
  20. 20. “VALUES MATTER. A LOT. IN A HYPERCOMPETITIVE WORLD WHERE TECHNOLOGY EATS AT EVERY ADVANTAGE YOU HAVE OVER TIME IT IS GOOD TO HAVE UNIQUE AND DISTINCT VALUES THAT YOU LIVE AS A COMPANY. IT MATTERS AND IS AT THE CORE OF BUILDING GREAT COMPANIES.” - Fred Wilson, Union Square Ventures  
  21. 21.     CULTIVATE  THROUGH  COMPASSION   VALUE  #1:  
  22. 22. NONE  OF  US  AT  GIVEFORWARD  HAVE  THE  LUXURY  OF  BEING  THE   SMARTEST  PERSON  IN  THE  WORLD,  BUT  ALL  OF  US  CAN  STRIVE  TO   BECOME  THE  KINDEST  PERSON  IN  THE  WORLD.    WE  WILL  WIN  IF   WE  CONSISTENTLY  SURPRISE  PEOPLE  WITH  UNEXPECTED  GIFTS  OF   HUMOR,  COMPASSION  AND  HUMANITY.    WE  WILL  WIN  BY  BEING   THE  MOST  HUMAN  AND  CREATING  A  USER  EXPERIENCE  THAT  FAR   EXCEEDS  EXPECTATIONS.    WE  WILL  WIN  BY  GIVING  OUT  MORE   HUGS  AND  HIGH  FIVES  THAN  ANYONE  ELSE.    WE  WILL  WIN  BY   BEING  THE  MOST  AUTHENTICALLY  COMPASSIONATE  AND  TREATING   EVERY  INTERACTION  WITH  A  USER  AS  AN  OPPORTUNITY  TO  MAKE   THAT  PERSON’S  DAY  JUST  A  TINY  BIT  BETTER.    WE  MAY  NOT   ALWAYS  OUTSMART  THE  COMPETITION  BUT  WE  MUST  ALWAYS   OUT-­‐CARE  THE  COMPETITION.    
  23. 23. TAKE  FUN  SERIOUSLY     VALUE  #2  
  24. 24. THERE  IS  MORE  TO  WORK  THAN  JUST  WORK.  WORK  MUST  BE  FUN.  IF   YOU  ARE  NOT  HAVING  FUN  AT  WORK,  YOU  SHOULD  QUIT  AND  FIND   HAPPINESS  ELSEWHERE.    LIFE  IS  FAR  TOO  SHORT  TO  NOT  SPEND  YOUR   DAYS  LAUGHING.   A  GIVEFORWARD  POEM  (OF  SORTS)     hugs,  high-­‐fives,  and  posicve  vibes     float  trips  and  boat  trips  -­‐-­‐  the  cmes  we  all  imbibe   One  Direccon  desk  wraps,  the  93-­‐inch  bear   camp  songs,  magic  fire  dust,  ghost  stories  that  we  share   white  elephants,  pink  elephants,    Giveasaurus  Rex,     recharge  days,  Coachtopia,  “breathing”,  “elder  sex”   Carebears  and  Smurfs,  Fraggles,  and  Muppets     cat  facts,  Barbacobras,  ice  water  challenges  in  buckets   ugly  sweater  pub  crawls,  zombies,  Chinese  food   squaiy  poiy  demos  of  how  unicorns  go  poo   4  Loko,  for  Lokey,  ride  or  die   Ghost  pepper  pushup  contest,  Wolfman  in  the  sky   Flowdock,  Fauxdock,  Avengers  and  more   Once  you’re  GF  family,  you’re  GiveForward  to  the  core     RIP  Paul  Walker.    If  you  are  not  familiar  with  any  of  the  above,  please  consult  Markipedia        
  25. 25. Weirdo  extraordinaire     AUTHENTICITY   IS  KING   (VALUE  #3)    
  26. 26. EVERY  SINGLE  ACTION  WE  TAKE  AT  GIVEFORWARD  MUST  BE   AUTHENTIC.    WE  BELIEVE  THAT  GENIUS  COMES  FROM  BEING   ONE’S  SELF.    IT  IS  ONLY  WHEN  PEOPLE  TRY  TO  FIT  IN  THAT  THEIR   BRILLIANCE  BECOMES  HIDDEN.    WE  VALUE  INDIVIDUALISM  AND   OPEN-­‐MINDEDNESS  AND  ENCOURAGE  ALL  GIVEFORWARD  TEAM   MEMBERS  TO  LET  THEIR  PERSONALITIES  SHINE  THROUGH.    THIS  IS   WHEN  BRILLIANCE  HAPPENS.  
  27. 27. “BE  YOURSELF.     EVERYONE  ELSE  IS   ALREADY  TAKEN.”     -­‐  OSCAR  WILDE      
  28. 28. IT’S  BETTER  TO  HAVE  TEN  TRUE  FANS  THAN  ONE   THOUSAND  PEOPLE  WHO  HAVE  USED  YOUR  PRODUCT  AND   ARE  AMBIVILENT.    BE  YOUR  WEIRD  SELF.  CREATE  A  WEIRD   PRODUCT.    THE  WEIRDOS  WILL  FALL  IN  LOVE  WITH  IT  AND   TELL  THEIR  WEIRD  FRIENDS  ABOUT  IT.  AUTHENTICITY   BREEDS  PASSION.  CONFORMITY  IS  DEATH.       WEIRD  =  GOOD  
  29. 29. BE  THE  CEO  OF  YOUR  POSITION   VALUE  #  4  
  30. 30.   ASK  FOR  FORGIVENESS,  NOT  FOR   PERMISSION.       BY  FAR  OUR  BIGGEST  ASSET  AT  GIVEFORWARD  IS  OUR   PEOPLE.  BUT  WE  CAN  ONLY  OPERATE  AT  OPTIMAL  CAPACITY   IF  EVERYONE  IS  EMPOWERED  TO  USE  THEIR  BRAINS.   EVERYONE  AT  THE  COMPANY  IS  EXPECTED  TO  OWN  THEIR   POSITION,  BE  A  DECISION  MAKER  AND  TAKE  RISKS.    WE  WILL   NEVER  PENALIZE  ANYONE  FOR  TAKING  A  RISK  AND  FAILING.     WE  WILL  ONLY  PENALIZE  PEOPLE  FOR  NOT  TAKING  ENOUGH   RISKS  OR  NOT  TAKING  ENOUGH  ACTION.  
  31. 31. IDEAS  COME  FROM  EVERYWHERE.    NOT   JUST  FROM  THE  TOP.     SPEAK  UP.    NO  ONE’S  IDEAS  ARE  MORE   IMPORTANT  THAN  ANYONE  ELSE’S.       IDEAS  ARE  GOOD  BUT    ACTION  >  IDEAS.         IT’S  EVERYONES  JOB  TO  TAKE  THE  TRASH   OUT.  
  32. 32. QUESTION  AUTHORITY.    ALWAYS.        IF  YOU  DON’T  UNDERSTAND  WHY  WE  ARE  DOING   SOMETHING  ASK  WHY  WE  ARE  DOING  IT.    NEVER   DO  SOMETHING  JUST  BECAUSE  SOMEONE  TOLD   YOU  TO  DO  IT.  UNDERSTAND  WHY  WE  ARE  DOING   IT  AND  HOW  IT  RELATES  TO  A  BIGGER  GOAL.    
  33. 33.   THIS  IS  YOUR   COMPANY.    WHAT   DO  YOU  WANT  IT   TO  LOOK  LIKE?   READY.  SET.  GO.    
  34. 34. BE  FIRST.     Am  I  living  in  my  comfort  zone  at  basecamp  or  am  I  pushing  myself  to  my  limits?   VALUE  #5  
  35. 35. BE  FIRST  MEANS  BEING  THE  BEST  IN  THE   WORLD  AND  DOING  EVERYTHING*  IT  TAKES   TO  GET  THERE.     BE  THE  FIRST  TO  STEP  UP  TO  A  CHALLENGE   BE  THE  FIRST  TO  TAKE  THE  HARDEST  CARD   BE  THE  FIRST  TO  GET  THROUGH  THE  MOST  DIFFICULT  CUSTOMER  EMAIL   BE  THE  FIRST  TO  SAY  “I  WILL  WHEN  EVERYONE  ELSE  IS  SAYING  “WE  SHOULD”   *  Well  nothing  illegal  or  out  of  alignment  with  our  values  
  36. 36. VISION  =  THE  SUMMIT   Q:  What  is  the  rela9onship  between  our  vision  and  the  value,  BE  FIRST?   A:  Our  vision  is  the  summit,  the  goal  we  are  trying  to  reach.    BE  FIRST  is  a  mindset  of    doing   everything  it  takes  to  reach  the  summit      
  37. 37. BE  FIRST  IS…   ITERATING  A  FEATURE  THE  EXTRA  TWO  TIMES  IT  TAKES  TO   GO  FROM  GOOD  TO  GREAT     NOT  SETTLING  FOR  ANYTHING  LESS  THAN  REFRIGERATOR   QUALITY  WORK       MAKING  THE  EXTRA  MORTGAGE  PAYMENT  
  38. 38.     BE  FIRST  IS  NOT…               FINISHING  NEXT  WEEK  WHAT  WE  COULD  FINISH  TODAY     COMPLACENCY   SETTLING   2ND  PLACE  
  39. 39.     BE  FIRST  is  about  being  a   VISION  Driven  Company  
  40. 40. EVERYTHING  IN  LIFE  IS  MORE  FUN  WHEN  YOU’RE  WINNING.     BE  FIRST    
  41. 41. The  Vision  Driven  Horse    
  42. 42. GIVEFORWARD’S  MANTRA:      
  43. 43. HEAD  ASPLODES!    WE’VE  GOT  MISSION,  VISION,  VALUES  AND   NOW  A  MANTRA?    WHAT  THE  SHIT  IS  A  MANTRA?         OUR  MANTRA  IS  OUR  SECRET  SAUCE.  CREATE  UNEXPECTED   JOY  (CUJ)  IS  AN  AMALGAMATION  OF  OUR  FIRST  THREE  CORE   VALUES:  CULTIVATE  THROUGH  COMPASSION  +TAKE  FUN   SERIOUSLY  +  AUTHENTICITY  IS  KING  ALL  ROLLED  UP  INTO  A   SINGLE  ACTION  THAT  UNLEASHES  UNIMAGINABLE  AMOUNTS   OF  BUENONESS  INTO  THE  UNIVERSE.    BUT  CUJ  IS  MUCH   MORE  THAN  JUST  THE  SUM  OF  ITS  PARTS.  THESE  THREE   WORDS  REPRESENT  EVERYTHING  THAT  IS  GIVEFORWARD  –   CUJ  IS  THE  WAY  WE  CHOOSE  TO  TREAT  EACHOTHER,  THE  WAY   WE  TREAT  STRANGERS,  THE  WAY  WE  LIVE  OUR  LIVES  INSIDE   AND  OUTSIDE  THE  OFFICE.    CUJ  IS  AN  ETHOS.          
  44. 44. THERE  ARE  TWO  LAYERS  TO  CUJ.    THE  BASE  LAYER  AND  THE   FROSTING  LAYER.     FIRST,  THE  BASE  LAYER:     VERY  OFTEN,  PEOPLE  DON’T  KNOW  HOW  MUCH  THEIR   FRIENDS  AND  FAMILY  CARE  ABOUT  THEM  UNTIL  SOMETHING   BAD  HAPPENS.    THEN  THEIR  FRIENDS  START  A  GIVEFORWARD   PAGE  ON  THEIR  BEHALF  AND  ALL  THESE  PEOPLE  COME  OUT   OF  THE  WOODWORK  TO  LET  THEM  KNOW  THAT  THEY’RE     NOT  ALONE.  IT’S  LIKE  A  TIDAL  WAVE  OF  LOVE  HITS  THIS   INDIVIDUAL  AND  KNOCKS  THE  WIND  OUT  OF  THEM  (IN  THE   BEST  WAY  POSSIBLE).    THE  GIVEFORWARD  PAGE  ITSELF  ACTS   AS  THE  CATALYST  FOR  UNEXPECTED  JOY.     THIS  VIDEO  IS  A  GOOD  EXAMPLE:     hips://www.youtube.com/watch?v=rIsj2W1XZf8    
  45. 45. CUJ:  THE  FROSTING  LAYER:     THE  FROSTING  LAYER  IS  THE  FROSTING  LAYER  BECAUSE  IT’S  THE  ICING  ON  THE   CAKE.    WHEREAS  WITH  THE  BASE  LAYER,  THE  CONCEPT  OF  CUJ  IS  BUILT  INTO  THE   PRODUCT,  WITH  THE  FROSTING  LAYER,  IT  IS  THE  WONDERFUL,  AMAZING  HUMANS   OF  GIVEFORWARD  WHO  ARE  GOING  ABOVE  AND  BEYOND  TO  CREATE   UNEXPECTED  JOY  FOR  OTHERS.         THIS  VIDEO  IS  A  GOOD  EXAMPLE:  hips://vimeo.com/70880664      
  46. 46. BETWEEN  MANTRAS,  MISSIONS   VISIONS  AND  VALUES  THIS  WAS  A   LOT  TO  TAKE  IN.  CAN  YOU  JUST   TELL  ME  WHAT’S  THE  MOST   IMPORTANT  PART  OF   GIVEFORWARD  CULTURE?    
  47. 47.   SURE.  BY  FAR  THE  MOST   IMPORTANT  PART  OF  GF   CULTURE  IS  LIVING  IT.     IF  THERE  IS  ONE  THING  TO   TAKE  AWAY  FROM  THIS  DECK   IT’S  THAT  NOTHING  ELSE   MATTERS  IF  WE  DON’T  WALK   THE  WALK.    
  48. 48. “IF  YOU  BELIEVE  IN  YOUR   VALUES  YOU  MUST  MAKE   THEM  PERVASIVE.”             -­‐  RAND  FISHKEN,  WELL  GROOMED,  FLOATING  HEAD  

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