1. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DISCOVER
THE WHOLE
PICTURE
March 2015

2. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS

3. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
THE LONG TERM EVOLUTION OF NEWSBRANDS
+ 9 %
in 10 years
CIM 2004 versus CIM 2014
Source : SPACE newsletter – September 16, 2014

4. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
THE DIGITAL PROFILE OF NEWSBRANDS - AGE
Source : CIM 2013-14- v1– Profile of contacts– Paper = currency 2, “websites” = Total brand-C2
Selectivity on total 18-54
135 web+mobile
100 paper

5. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NEWSBRANDS ARE MULTIPLATFORM

6. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
< ----------------- Available now ---------------- >
NP 3.0

7. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
PRODUCT DESCRIPTION
1 TO 3 FOR POWER
 123,400 Euro
 1 DAY in 12 NP newsbrands
 1 insertion +3,500K impressions


8. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
RESULTS
Target GRP Reach OTS
12+ 94 53,5% 1,8
18-54 103 54,2% 1,9
18-54 SG 1-4 124 59,0% 2,1
PRA 18-54 104 51,9% 2,0

9. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPDIGITAL
< ----------------- Available now ---------------- >

10. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
NPDIGITAL
 Combined digital offer of all newsbrands
 Different packages
 Short and long periods
Ambitions
 Offer powerful, premium packages
 Offer a “one stop” buy

11. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
NPDIGITAL
a strategic choice
Web + Mobile

12. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
NPDIGITAL
IMPRESSIONS

13. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
NPDIGITAL
HOME
Homepage 100% SOV Cost 70.400 Cost 74.200
1 day Value 143.174 Value 153.174
8.583.000 impressions e-CPM 8,2 e-CPM 8,6
HALFPAGE BIG TV LEADER
NEW

14. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
NPDIGITAL
ROS 3 DAYS
Run of site 15% SOV Cost 88.800
3 days Value 170.409
9.070.000 impressions e-CPM 9,8
HALFPAGE
NEW

15. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
IMPRESSIONS GRP
6 MIO 60 GRP
10 MIO 100 GRP
Total
populationZero it
NPDIGITAL

16. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
DIGITAL
NPDIGITAL
IMPRES.
GRP
Tot. Pop
NPDIGITAL
HOME 87 GRP
NPDIGITAL
ROS 3d15%
90 GRP
Zero it
GRP
All 18-54
135CIM PRINT
“websites” only
8,7 mio
9,0 mio
121 GRP
128 GRP

17. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
FOCUS ON NPCAMPAIGN
< ----------------- Available now ---------------- >

18. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN
 Volume products over all platforms
 Longer period
Ambitions
 Defined in GRP, not in insertions => later in 2015
 Focus on Targets
 Flexible insertion dates
 Multi platform reporting – “bilan de campagne” => 2017

19. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
Cost cpm
App400 104.500 3,1
54%
Large 90.000 6,0
Leaderboard 46%
TOTAL 194.500 3,8
FormatPAPERDIGITAL
6 insertions
in 12 titles
= 72 positions
NPCAMPAING 7
15 mio impressions
in ROS
Web + Mobile
NPCAMPAIGN7
Estimated
OTS
GN
NEW

20. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN7
FORMATS
Paper : Ap400
Mediahuis
IPM / L’Avenir
Persgroep / Rossel
142
X
270
191
X
100 100H x 191100H x 181100H x 191

21. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN7
FORMATS
Web & Mobile : Large Banner

22. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN7
DELIVERY
 Maximum 2 weeks
 PAPER : Free planning of all 72 positions
(no guarantee – changes by NP possible)
 DIGITAL: Run of Site
–Open planning of SOV
–max. 20% SOV on a specific day
–Open planning of delivery: maximum 3 blocks
of consecutive days

23. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN7
DELIVERY EXAMPLE
Week 1 Week 2
Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
LLB X X X X X X
DH X X X X X X
DM X X X X X X
HLN X X X X X X X
LS X X X X X X
SP X X X X X X
GE X X X X X X
DS X X X X X X
HNB X X X X X X
HBVL X X X X X X
GVA X X X X
LA X X X X X X
5 mio
5% SOV
10% SOV = 2 mio impressions
DIGITAL
PAPER
6 mio
15% SOV
4 mio
10% SOV

24. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN7
RESULTS
Target GRP*
Reach
estimate
OTS C/GRP
12+ 503 72,1% 7,0 386
18-54 558 73,3% 7,6 348
PRP 18-54 536 72,9% 7,4 363
18-54 SG 1-4 638 74,8% 8,5 305
* using selectivity of Web only in CIM print 2013-2014

25. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN7
BENEFITS
 Awareness : 73% reach x 7 OTS
 Call to action :
– telephone / website adress
– 15 mio impressions => direct click
 Show the product
 Room for information (ex. Disclaimer)
 Competitive Cost/GRP

26. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN
 What’s next ?

27. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
NPCAMPAIGN PLANNER
Step 1 Step 2
impres 000 cost € CPM value € cost/GRP
Define > 33.216 118.800 3,6 360.000
2 11.072 39.600 3,6 120.000
54% 462 GRP 44.288 158.400 3,6 480.000 343
46% 388 GRP 27.448 153.711 5,6 256.185
Frequency 10,9 OTS 0% 0 0 5,6 0
Selectivity 113 27,4 mill impr 27.448 153.711 5,6 256.185 397
SUM 71.737 312.111 4,4 736.185 367
NPCAMPAIGN planner
Format & Frequency
ONLINEPAPER
Split paper-web
Reach 78,0 %
Pressure 850 GRP

28. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
< ----------------- Available now ---------------- >
NP 3.0 PORTFOLIO OVERVIEW

29. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
FrequencyImpact
OTS
5
1
10
“Score
Utile”
20
30
40
50
175
GRP
290 GRP
107
GRP
550
120
GRP
NP5
Art1000
NP3
Art1000
NP1
Art1000
NPNEWS
NPDIGITAL
NPCAMPAIGN7
PORTFOLIO OVERVIEW IN FUNTION OF FREQUENCY & IMPACT

30. THE BELGIAN MARKETING BODY FOR ADVERTISING IN NEWSBRANDS
< ----------------- Available now ---------------- >
NP 3.0
Gonda
Lontings
Marleen
Veugelers
Valerie
Delain
Nathalie
Legouy