Programmatic became a substantial business within online display advertising ecosystem. Still publishers can benefit much more from this sales channel – beyond remnant monetization and performance campaigns. Based on real-life cases Adform shares state-of-the-art concepts for successful online monetization strategies – including technologies like Rich Media, PMP & DMP.

1. New opportunities for publishers:

3. WHY?
Making display advertising
simple, relevant, rewarding
Also includes brand marketers

6. ONLINE ADVERTISING STEADILY
GROWING IN CZ
Source: http://www.spir.cz/en/internet-advertising-exceeded-czk-13-billion-last-year-doubling-over-last-five-years

7. DISPLAY AD TECH TODAY

8. DISPLAY AD TECH IN …

9. PROGRAMMATIC OFFERS BIG POTENTIAL
FOR CZ MARKET
Sources: http://www.digitalmarket.asia/magna-global-revises-programmatic-ad-spend-forecast-to-be-at-usd-53-bn-by-2018/
http://www.spir.cz/en/internet-advertising-exceeded-czk-13-billion-last-year-doubling-over-last-five-years

10. PROGRAMMATIC SPEND 2013/14
250%
200%
150%
100%
50%
250%
200%
150%
100%
50%
YoY est.
308%
332%
Source: Adform data – indexed ad spend

11. TRENDS IN CZ (LAST 12 MTHS.)
150%
100%
50%
CPM
200%
150%
100%
50%
CTR
+30% +80%
Source: Adform data – indexed CPM & CTR; Oct as 100% index

12. NEW REVENUE STREAMS WITH
PROGRAMMATIC

13. GET BRAND ONLINE

16. RICH MEDIA
READY FOR PROGRAMMATIC

17. UTILIZE USER DATA

19. INVENTORY EXTENSION
DSP

20. KEY TAKEAWAYS
Programmatic is growing – in CZ w/ higher pace
than display
Provide RM formats at scale w/ ease and get brand
budgets online
Data is a new revenue stream – powered by
programmatic
Publishers can leverage their user insights beyond
their O&O