Mazda Case Study

1. DR.BANNER
MAZDA FRANCE
ARGUS OPERATION

2. Mazda wishes to promote a special offer on the
CX5 before the release of the CX30 at the end
of 2019, which will have an impact on the sales
of the previous.
ISSUE
How to guaranty the visibility of this offer in the
catchment area of the POS participating while
insuring a boost for the in-store traffic ?
Mazda
DR.BANNER

3. DR.BANNER
For this campaign created a tailor-made digital
package including :
- Creative accompaniement : create the banners and
the landing page,
- Media strategy : analyse the potential of the 15
participating POS, and adapt the strategy to ensure
a good reach for each,
- Media buying : optimize the campaign performances
on a daily-basis,
- Technological plus : using our proprietary tools, we
managed a DCO feature on the landing page and a
cost-effectiveness thanks to our bidder.
STRATEGY
T H E F U L L -
S T A C K
S O L U T I O N
Selected channels : Display programmatic
retargeting, & YouTube.

4. DR.BANNER
SYNTHESIS
FACTS & FIGURES
0,55%
CTR moyen
15 Car dealers
participating
+90 000
views
1500 €
Per POS

5. THANK YOU
DR.BANNER