Доклад Ричарда Найта (Richard Knight, Vice President EMEA, Virtustream) на технологическом практикуме "Облака без лишних слов", 2.07.2015

1. 0
Introduction to Virtustream

2. 1
Our global footprint
Virtustream Node/AZ
xStream-enabled CSP
Saudi Arabia
London
Washington DC
San Francisco
Brazil
Las Vegas
Global – Up to 40 Data
centers across 5 continents
Global – Up to 16 data
centers across 4 continents
Malaysia Indonesia
20 Data Centers in 10 major
countries in EU
Amsterdam
Singapore
Hong Kong

3. 2
Representative client list
Public Sector
Enterprise

4. 3
Representative client list
Service Provider
Systems Integrator
SaaS Provider

5. 4
Recognised leader by forrester
Source:
The Forrester Wave™:
Hosted Private Cloud Solutions,
Q4 2014
Key Findings
Leader, Hosted Private Cloud.
Strong services supporting
customer experience, top
security and monitoring.
Recommended for dedicated
cloud service that includes full
cloud management capabilities
while supporting hybrid
deployment of resources.

6. 5
Latest news

7. 6
My story
• Joined company in late 2010
• Worked in emerging markets since 2012
• Delivered $25M cloud related business in emerging markets
• Middle East
• Saudi Arabia
• UaE
• Bahrain
• ASEAN
• Malaysia
• Indonesia
• Singapore

8. 7
Who is buying cloud and why?

9. 8
Government

10. 9
Government
• Increasing pressure to deliver ‘e-services’ foe exploding population
• Health
• Education
• Big push to enable SME sector for the resultant increment in jobs and
GDP
• Requirement to be exemplar for local data sovereignty rules
• Requirement to set rules and policies

11. 10
Shadow IT

12. 11
IDC Jakarta Post

13. 12
NS2 Case Study
Independent U.S. subsidiary of SAP
Offering a full suite of enterprise applications,
analytics, database, cyber security, cloud, and mobile
software solutions from SAP, with specialized levels of
security and support to meet the unique requirements
100% US-based facilities and staff, SAP NS2 supports
U.S. Government entities and private companies such
as defense contractors, telecom carriers, and major
financial institutions that have special information
assurance an security needs.
Virtustream is providing:
Virtustream selected as NS2’s partner for managed HANA and cloud application services
Joint go to market targeting US Government and Commercial companies that have high security
needs
Virtustream xStream and ACE software server as the management layer
Initially deployed on existing Virtustream Federal and PCI nodes; ultimately 4 new nodes located in
other data centers will be commissioned
Virtustream to operate cloud platform including security services for FedRAMP compliance
Virtustream contracted to set-up, build, test, and scale the node infrastructures
Virtustream to provide design, architecture, sales training and joint marketing

14. 13
Enterprise

15. 14
The enterprise

16. 15 15
The innovation crunch
• Cloud helped us with flexibility and scalability
• Cloud deployment proves Jevons Paradox
• More and more projects in the innovation queue
• Dev and Test are eating more than 65% of my
enterprise IT
• 85% of IT budget is currently consumed by
‘business as usual

17. 16 16
The risk crunch
• Innovation breeds risk – doing more quickly
• Failing to test induces risk, both financial and reputational
• In 2012 a flawed software deployment cost RBS almost $100M
• In 2013 CAGR of cloud computing was 17%
• The growth in data-security breaches was 62%

18. 17
Recognised leader by Gartner
Defense in Depth
Role based access control
Routers, switches, storage, and compute platforms securely
configured and audited
Separation of resources (network traffic, data storage)
Segregation into physical zones based on level of trust
associated with intended purpose
Employees security trained and tested annually
Secure system builds (OS, applications, databases and
related architecture)
Strong multi-factor authentication
Vulnerability scanning and associated patch management
Rigorous SDLC practices
Encryption of data at rest, in motion, and in use
Silicon level system integrity attestation using Intel TXT
Continuous system monitoring of machine system log data
Compliance monitoring and management of environment assets
Source: Gartner, Critical Capabilities for Public Cloud
Infrastructure as a Service, August 2014.
Virtustream is the only CSP
in the world to be rated 5/5
for Security & Compliance
in the 2014 Gartner Critical
Capabilities Matrix.

19. 18
Saudi Post
Challenge:
Provide immediate DR and back-up for an ageing technology estate whilst
maintaining live services including many bespoke and legacy applications.
Maintain long term objective of having primary workloads in SP data-centre
Solution:
Migrate all current services to Enterprise cloud providing built in high
availabilty, DR and backup
Build a hybrid cloud implementation that enables the SP to make use of
both public and private environments as per each application/business
need.
Results:
• Migrating all workloads to Mobily was cheaper the SP attempting to
build a provision their own DR site
• New systems provisioned in minutes.
• IT risk minimised, performance improved

20. 19
Medgulf
Challenge:
Medgulf is embarking on a regional expansion program, requiring
the rapid deployment of new systems (SAP) and supporting
technology
Solution:
Replicated IaaS for SAP for Insurance (FS-CM, FS-CD, FS-ICM,
FS-RI, FS-BP) Policy Management, Netweaver, QA, WPB, ECM.
SAP Landscape, including SAP HANA, Backup, Replication,
Deployment, Project Management & Training
Results:
Medgulf is “simply pleased with the simplicity, ease of use, and
performance of the solution”.
Project was started within 1 week of approval with initial
deployment of 47 servers for SAP

21. 20
SME

22. 21
SME

23. 22
SME: myTaxi
Challenge:
My Taxi wanted to build a new business model for hiring taxis
but without knowing how the market would respond and
without time to build an expensive infrastructure they came to
Mobily
Solution:
Flexible infrastructure delivered on a pay as you go basis
allowing the system to grow and flex with the emerging
business
Results:
My Taxi launches its new business model in record time

24. 23
Competitors

25. 24
AWS competitive analysis - differentiators
Pricing Per Instance Billing based on total µVM consumption
Onboarding
Service Model
Self Service Only Self Service
Virtustream Assisted
Virtustream Led
Managed Services
Model
Self Service Only Self Service
Technical Account Management
Full OS Management
Full Application Management
Full DBA Services
Performance SLAs None
Disk subsystem performance highly variable
Performance SLAs
Compute
Storage (Latency/IOPS)
Network
Availability SLAs ONLY when application is architected to use
AWS Availability Zones
Available Regardless of application
architecture
VM Sizing Fixed “T-Shirt” sizes
Forces sizing to next largest to handle peak
Variable VM sizes
Size to exact requirements
VM Persistence VMs are non-persistent VMs persist across restarts, startup/shutdown
Disaster Recovery Requires application to be architected across
AWS datacenters and availability zones
Inherent to underlying infrastructure and
enabled by selecting Core µVMs

26. 25
Independent Benchmark Study
2
25
40+ benchmark tests run randomly 3-4 times daily
Results measured and compared by independent cloud research firm
Benchmarks are based on UnixBench test suite: CPU, Disk, Net, DB etc.
Amazon, Softlayer & Rackspace fare poorly in general
Disk I/O is a big differentiator
Comparing Public Cloud Leaders against Virtustream Cloud

27. 26
$0,00
$0,20
$0,40
$0,60
$0,80
$1,00
$1,20
0 5 10 15 20 25 30 35
cost/hour
Memory (GB)
Cost Comparison for General Purpose VMs
with Windows OS at Standard Prices
Amazon Web Services Virtustream Basic
Cost Comparison: AWS vs Virtustream

28. 27
Lessons learned

29. 28
I learned the following
• Don’t assume that everyone understands “cloud”….
• Actually, no-one does….
• Cloud is a delivery mechanism, not an outcome in itself..
• Make sure you have business focused alignment
• Be prepared to build business cases and clear ROI figures
• Security, DR and back-up are problems that 90% of all organisations
need help with, so use them
• Don’t just sell on cost avoidance. The real prize is greater innovation
and flexibility

30. 29
Know what a quality cloud provider must do..
However in addition to the above, Enterprise Cloud Service providers should be
offering :
99.999% availability
Nodes across multiple Tier III, or above data-centres.
World class connectivity that is fully redundant in terms of routing diversity.
Disaster recovery solutions that offer RPOs of approaching one minute and RTOs of less than
one hour.
Disk based back-up with multiple archive options
Scalable, pay as you go models allowing for workloads, especially those associated with Big
Data to grow and shrink on demand
The ability for customers to manage their own resources from a single portal.

31. 30
Introduction to Virtustream