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Consumer trends
Anna Onoyko
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Consumer trends
n Habits or behaviors currently prevalent among consumers of
goods or services. Consumer trends track more than simply
what people buy and how much they spend. Data collected
on trends may also include information such as how
consumers use a product and how they communicate about a
brand with their social network.

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1. Guilt free status
• known by all
• visibly guilt free
• storied This trend is not about Guiltwashing. Benefits for
people and planet are at t he core of GUILT-FREE
STATUS SYMBOLS, not marketing speak and one-
dimentional plays on people’s anxieties.

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Examples

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Examples

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2.Crowed Shaped

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Examples

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3.Made Green By/For China

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Examples

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Examples

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Examples

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4. Mychiatry

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Examples

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Examples

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5.No Data
“Brands will have to walk a fine line
between offering consumers a valuable
(and ideally seamless) service,and
freaking them out with aggressive if not
downright scary ‘services’.Yes,consumers
want to feel served to,but they don’t like to
be watched.”

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No Data

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6.Internet of caring things

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Examples

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Global Mind
2014 will see the consumer arena
become even more global, local, flatter,
cosmopolitan and so on.Which means
that, on a daily basis, you can expect an
orgy of compelling consumer- facing
innovations emerging from all corners of
the globe.