Senior Design Projects

3BA Senior Project 4 | Process Notebook
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Table of Contents
Project 1
Building awareness
Notes, thumbnails, concepts
Final Design
Analysis
Project 2
Discovering the relationship between design and human experience
Final design
Analysis
Project 3
Leveraging life intentions into organizational intentions
Final Design
Analysis
Resume and Business Card
Class Intentions
Gallery Exhibit

1 BA Senior Project 4 | Process Notebook
Project 1
Building awareness

front cover
back cover
booklet glue flap
glue flap
inside glued
3rd spread
right hand
3rd spread
1st spread
1st spread 2nd spread 2nd spread
inside glued
Brief
Emphasis will be placed upon original concept
development and the exploration of diverse processes,
techniques and methods. (photography, screen printing,
xerography…) you will be expected to experiment and
explore, thereby expanding on your visualizing skills.
Visual Storytelling
Design an orihon style folding booklet visualizing the
unique personality and character of your interview
partner and their relationship to nature, specifically
around water. collect information (see questions below)
about him/her in order to interpret and transform the
research into a compelling design using storytelling,
poetry, quotes, lyrics etc
Questions to be Answered
1. Tell me a memorable experience around water from
your life.
2. What is your relationship to nature?
3. What is your favorite ocean animal?
4. What is your favorite color?
5. What is meaningful to you around water?
6. What is your favorite landscape?
7. What makes you feel connected with the world?
8. What are you passionate about?
9. What does creativity mean to you?
10. Who is your favorite writer? Why?
11. Who is your favorite designer? Why?
12. What is your favorite poem? Why?
13. What are you committed to?
Deliverable
Orihon style folding booklet
final format: 5”x 5”, 9-12 pages, 4cp, high quality Print

Project 1 | Notes, Thumbnails
Interview
My parterns relationship to the water started
with a story when she visited Montana during the
stormy season. She saw the combination of clouds,
mountains and rain, while thinking it was the most
beautiful thing she has ever seen. I tried to capture
this essence in the story. Her favorite sea animal
was the jellyfish, and she believed that salvation lies
within, so I had to find ways to find connections to
story and her relationship to water and the ocean.
Thumbnails were used to storyboard the book, while
starting to think about visuals
Created mockup examples in notebook to develop the
layout of panels and graphics
Thumbnail Layout Drawing

Concepts | Project 1
Moved from using pencil and paper mockups, to making
digital renderings.
Mockup Concepts

Project 1 | Final design
Front
Back

Analysis | Project 1
Analyisis
Overall, all the panels in the final flow nicely, and I like the choice of using
photo paper. The graphics need a little extra to stand out, and giving
them that nice shinny surface benefited the project as a whole. The prints
did come out a little light, so if I had more time I would have tweaked the
colors even though the lighter tone does work. Through this project, I
learned it can be difficult to find relation in random elements and create a
story, but the hardest part is incorporating these different aspects without
losing relevance. Even though it may be difficult, it is never impossible to
make connections with an open mind and some creativity.

Project 2
Discovering the relationship
between design and
human experience

Goal
Visualize highly abstract ideas that source from your
growing awareness of the deeper aspects of yourself,
by exploring design elements, typography and diverse
processes.
Problem Statement
Creative work reaches deep into our intuitive and
unconscious minds, into our hearts and feelings.
The sea change design process helped to define your
calling.

Now you will examine the ways in which this abstract
idea can be interpreted and represented in visual form,
offering clarity, embedded meaning and understanding
to the viewer. Stay away from literal translation and use
metaphors and story telling for your design. Emphasis
will be placed upon original concept development
and the exploration of diverse processes, techniques
and methods. You will be expected to experiment and
explore, thereby expanding on your visualizing skills.
Deliverable
Design a poster calendar for 2017
Visualize your calling and its embedded meaning, in
your own personal voice by exploring diverse processes
and techniques: eg drawing, photography, xerography,
abstraction, typography, collage, textures, sculpture,
different types of materials: paper, fabric, vellum,
cardboard, metal, wood, foil…
size: 22”x28” min. final size
color: 4cp
content:
Main level of information: your calling
. Secondary level of information: 2017 calendar
(keep it to less than 1/4 of the format)

Project Development
Through the sea change process, early on I found
myself revolving around the ideas of wonder and
space. My defining moment was a time on top of a
volcanco when I saw the stars bringhter than ever
before. It inspired a new sence of wonder in my life.
I saw something that I never knew existed, and my
intention was to replicate that feeling for others by
connecting the unknown.
Worksheet used
to create defining
moment
Finding patterns
that resonate
with calling
intention, used
for turning ideas
into visuals
Defining Moment Notes
Calling Intention Poster Ideas

How
can
Idesigndynamicpat
hways to the v
astunknow
n, so we
canlivein
First mockups used the ideas of building to wonder and
the uknown. To represent those concepts I tried braching
patterns and the visual symbols of knowledge
Mockup Concepts

How
CanI
DesignDynamic
PathwaystotheVastUnknownso
WeCanLiveIn....
January

Analyisis
Through this whole process I learned more about who I am as
a designer. I was successful in creating a calling intention that
I will be able to base my design work for the future. My poster
was also successful in representing my calling intention. I chose
to go along with the comsic relation of my intention. The stars
end up making the connections to the light bulb (wonder). The
calendar on the poster is located inside this bulb. The calendar
is a planetary calendar of the first day of the year 2017.
January
How
Can I
Design Dynamic
Pathways to the Vast Unknown so
We Can Live In....
Howcan I desgn dynamic pathyways to the vast unknown
so we can live in wonder?

Project 3
Leveraging your callings
into organizational intentions

Goal
You will be organized into 5 groups of 5 students with
similar callings. Design an intention and purpose for
a meaningful, fictitious non-profit organization that
engages in the field of water:
water literacy
water & politics / management / social justice
water & culture / consciousness / appreciation
water & art / imagination / mastery
Use the following resources:
www.onewater.org
www.treeswaterpeople.org
waterandspirituality.org
www.amnh.org
worldtoiletday.org
www.unwater.org
www.undp.org
wallacejnichols.org
www.stwr.org
Problem statement
Entrepreneurship and branding—purpose, identity, web
appearance & artifact
Deliverable
Your group will design
the name
the visual identity
the online appearance
your ripple story
one concrete artifact of your
organization (ad campaign, poster, campaign, brochure,
interactive experience, sculptures, a play, product)

1.) creative brief
2.) brandmark (see template)
3.) area of isolation
4.) homepage
5.) artifact
6.) ripple story (see template)

Filter
FilterFilter
Filter Filter Filter
Filter ilterFSustaniable Water Decisons
ilterFSustaniable Water Decisons
ilterSustaniable Water Decisons
Development
After creating an idea for an
organization around water, we
developed a ripple story. This piece
was a visual tool to help figure out
the intention of our organization.
From there we started to create the
essential design elements for our
brand.
Ripple Story
Early Notes Logo Ideas

The B Corp is an organization, corparable
to Fair Trade certification or USDA
Organic certification, which rates
companies based on a few categories
referenced as environment, workers,
customers, community, and governance.
The display features products of B Corp
approved companies.
The Alliance for Water Stewardship (AWS)
is a multi stakeholder organization
dedicated to enhancing water stewardship
capacity, and guiding, incentivizing and
differentiating responsible water use. The
display features products of stayholders
which help to fund this AWS.
Displays Created Based on Organizations
Added Visuals Examples
Local produce from farms such as
Tomatero Farm, which uses dry farming,
will be distributed in display right beside.
Coca-Cola works closely with the World Wildlife Fund to develope and
carry out water-related environmental commitments. They pledge to
improve the water efficient of their manufacturing operations an
additional 25% by 2020.
MillerCoors only uses 2.8 barrels of water per barrel of beer, almost a
whole barrel less than the average beer.
Mavericks Grey Water Tunnel Vision IPA is made with recycled water
from sinks and showers and treated with NASA tech to clean and use.
Levi Strauss & Co. designers created a techique referred to as
‘Water<Less’, which saves up to 96% of the water in the denim finishing
process. Since launching Water<Less in 2011, Levi’s has saved more
than 1 billion liters of water in their manufacturing.
Patagonia employs Archroma Advanced Denim Technology, an
innovative dye process that colors it with sulfur dye stuffs that bond
more easily, which use much shorter production lines that ues 84% less
water, 30% less energy, and 25% less CO2 compared to conventional
denim dyeing processes.
Dr. Bronner’s is a family business committed to honoring the vision of
our founder Dr. E.H. Bronner by making socially and environmentally
responsible products of the highest quality, and by dedicating our
profits to help make a better world.
ReFlow works with mutual funds to implement proactive liquidity
solutions to reduce friction and performance issues due to disruptive
shareholder flow.
DeRose has 100 acres of vineyards including 40 planted before 1900, all
dry-farmed in deep sandy-loam soils on terraced hillsides. This helps to
decrease the 80% of water which is used in the state of California.
The LifeStraw team is committed to redefining the safe drinking water
space through technology innovation and product quality and design,
driving sustainable access to safe drinking water by engaging
governments, donors, and individual consumers to understand the
problem and become an active part of the solution.
Bear Republic has worked hard to achieve a 3.5 to 1 water use to beer
produced ratio using the world’s first bioelectrically enhanced
wastewater pretreatment plant referred to as EcoVolt.
Additional Products
Pop-Up Shop Choice Consumers Filter Sustainable Water Society Transparent WaterPop-Up Shop Choice Consumers Filter Sustainable Water Society Transparent Water
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consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud.
et dolore magna aliqua. Lorem ipsum dolor sit amet,
Ripple Story
Home Who Are We?
1: Knowlege is Key 2: Make Informed
Decisions
3: Live Water
conscious
How to Help Contact Us
Home Who Are We? How to Help Contact Us
Home Who Are We? How to Help Contact Us
How can we restore transparency of choice in
order to encourage sustainable water decisions
within our culture?
Creative Brief Concepts Logo Concepts
How can we restore transparency of choice in order to encourage sustainable water decisions within our culture?
Artifact
Pop-up Shop
Interaction
Being
Culture
World Society
Planet
1
1
2
3
4
5
2
3
4
5
6
We Create a store front with products
comparing water use to inﬂuence consumers

Analyisis
This was an interesting project to develop an organization
under a group environment. I learned many ways of
communication and managing a groups workflow. Overall, as
a group we designed a cohisive brand dedicated to filtering
out the good from the bad consumer choices that infuelce
water consuption. We show this idea from our logo all the way
through our pop up shop artifact of companies that have been
making postive water choices for our environment.

Businesscards

Intentions
List of fellow studnets contact
info and calling intentions
Baldwin, Amber
avb.amber.baldwin@gmail.com
How can I collaborate with artists to communicate
emotional expression for the on-going growth of mental
health and personal well-being?
Barriga, Teresa
teresabarriga@outlook.com
How can I encourage the sharing of stories with my
community so we can source our actions from power
and kindness?
Garcia, Miguel
miguel_15_006@yahoo.com
How can I express creative light in the world to restore
life?
Hernandez, Maria
hb_magda22@yahoo.com
How can I encourage confidence with humanity so we
choose to step into the light?
Hernandez, Garret
garreth92@gmail.com
How can I illuminate creative passion in my community
to explore consciousness?
Ho, Joan
joan.kay.ho@gmail.com
How can I inspire clients to create courageous pathways
guiding us into warmth, serenity and delight?
Johnson, Hannah
hmackjay@gmail.com
How can I nurture creative expression with the
surroundings and community while generating a life of
laughter, simplicity, and curiosity?
Lee, Grace
gracelee770@hotmail.com
How can I encourage open-heartedness so we embrace
innocence, compassion, and kindness?
Luu, Shelley
shelleyluu@gmail.com
How can I uncover opportunities with my community so
we learn to care and evolve?
McManus, Morgan
morganeileen@icloud.com
How can I create conversation with society that builds
creative inspiration and unity?

Mello, Rayna
raynamello@gmail.com
How can I empower creative freedom within, so we can
trust in our inner strength and abilities?
Nelson, Derek
dnelsonn18@gmail.com
How can I connect the spirit of design between cultures
to reflect all the experiences life brings?
Nguyen, Bryan
bn408@aol.com
How can I connect emotion with right action so all living
entities can create comfort, compassion and unity?
Noller, Jessica
jdnoller111@yahoo.com
How can I create a voice that will empower current and
future generations to ensure that love and equality is
spread?
Ortiz, Ryan
Ortizryan777@yahoo.com
How can I promote innovation in my local community
in order to inspire an environment of creativity and
progress?
Osequera, Adolfo
adolfooseguera@hotmail.com
How can I express emotions with my peers so we can
create a happy self?
Park, Jane/ Siyoun
jane5696@gmail.com
How can I bring true connections to my community
to build relationships that are based on equality and
honesty?
Rabanal, Jherell
jherelldrabanal@gmail.com
How can I explore the unknown with the creative
community so we can embrace the idea of infinite
possibilities?
Raviv, Adar
adarraviv@gmail.com
How can I construct paths of awareness that give us the
choice of engaging in a cohesive world of reciprocity?
Rocha, Christopher
christopherrghs@yahoo.com
How can I develop rhythmic bonds with the world
through truth, compassion, and love?
Schumaker, Neil
neilschumaker@comcast.net
How can I design dynamic pathways to the vast awe of
the unknown so we can live in wonder?
Ta, Victor
victorn.ta@gmail.com
How can I ignite the flow of ideas and currents of
creativity in the curious to manifest our potential and
creative energy?
Wilson, Karl
armoredsaints@gmail.com
How can I share my heart to influence the building of a
loving caring community?
Wu, Cherry
ry928@hotmail.com
How can I nurture creativity with other designers to
identify connective possibilities?
deAnda, Ali
ahleeceeyah@hotmail.com
How can I inspire regenerative connections in order to
build strong communities that create belonging and
spread happiness across the Earth?

Gallery Exhibit | Ba Senior Class 2016

Ba Senior Class 2016 | Gallery Exhibit

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