Finding enough care workers to meet the demands of an ageing population around the world is a major societal challenge. Here are Neil Eastwood's top 10 recruitment tips for care providers from his book Saving Social Care

1. Taken From
SAVING SOCIAL CARE
How to find more of the best frontline care
employees and keep the ones you have
A book by Neil Eastwood
Tips Every Care Provider
Needs To Boost Their
Recruitment Performance10

2. Social Care faces many headwinds
trying to find enough suitable new
staff to meet demand
Competition for staff Funding Pressure
Unhelpful Immigration Policy
Poor Public Image
Demanding work
Unsociable hours
LowunemploymentLow wages

3. Employers must
change how they
recruit. And fast.
Social Care faces many headwinds
trying to find enough suitable new
staff to meet demand
Competition for staff Funding Pressure
Unhelpful Immigration Policy
Poor Public Image
Demanding work
Unsociable hours
LowunemploymentLow wages

4. Employers must
change how they
recruit. And fast.
Here’s how…
Social Care faces many headwinds
trying to find enough suitable new
staff to meet demand
Competition for staff Funding Pressure
Unhelpful Immigration Policy
Poor Public Image
Demanding work
Unsociable hours
LowunemploymentLow wages

5. Where you look for
new staff really
influences their
suitability…
Tip #1

6. Where you look for
new staff really
influences their
suitability…and
how long they end
up working for you.
Tip #1

7. Don’t over-rely on Internet Job
Boards for finding staff.Tip #2

8. Don’t over-rely on Internet Job
Boards for finding staff. Why?Tip #2

9. Don’t over-rely on Internet Job
Boards for finding staff. Why?Tip #2
They perform
poorly as a
source of
applicants
with a ‘calling
for care’…

10. …that’s because they only reach ‘active’ job
seekers…

11. …that’s because they only reach ‘active’ job
seekers…whilst your most successful care staff
were likely to have been ‘passive’ job seekers*.

12. …that’s because they only reach ‘active’ job
seekers…whilst your most successful care staff
were likely to have been ‘passive’ job seekers*.
*Busy doing
something else
until someone told
them they would
be a great care
worker.

13. …that’s because they only reach ‘active’ job
seekers…whilst your most successful care staff
were likely to have been ‘passive’ job seekers*.
Tip #3 Target more Passive Job Seekers
*Busy doing
something else
until someone told
them they would
be a great care
worker.

14. Tip #4 Here’s one example: Those who have
experience of caring for a loved one*
are a great potential (and overlooked)
source of new staff.

15. *Over 1 in 10 of
the population of
the UK is a family
carer. They have
experienced the
intrinsic rewards of
supporting others.
Tip #4 Here’s one example: Those who have
experience of caring for a loved one*
are a great potential (and overlooked)
source of new staff.

16. Tip #5 Another? Your existing staff know
who would make a great care
worker locally

17. Tip #5 Another? Your existing staff know
who would make a great care
worker locally
It turns out that
Employee Referral Schemes
are the top source
of quality care
staff around
the world.

18. Tip #6 Also, invite ex-staff, who you are
sorry that left you, to come back*.

19. *3 out of 10 ‘Good
Leavers’ come back
within 6 months if
you ask them. They
realise they miss
those they cared for,
after they move on.
Tip #6 Also, invite ex-staff, who you are
sorry that left you, to come back*.

20. Tip #7 Make sure applicants
can easily* apply on a
mobile phone.

21. Tip #7 Make sure applicants
can easily* apply on a
mobile phone.
*Are you insisting on a CV? Try
uploading one using just your
mobile phone (70% of applicants
now apply on their phone)…

22. *Are you insisting on a CV? Try
uploading one using just your
mobile phone (70% of applicants
now apply on their phone)…
…and while we are at it, do you
think ‘passive’ job seekers even
have one ready to upload?
Tip #7 Make sure applicants
can easily* apply on a
mobile phone.

23. Tip #8 Reduce Interview No-Shows*
with simple changes.

24. *No-Shows run at about 50%.
What a pain.
Tip #8 Reduce Interview No-Shows*
with simple changes.

25. *No-Shows run at about 50%.
What a pain. Try:
- Building a personal connection
on the phone first
- Texting ‘good luck’ the day
before
- Offering 5pm spots
- Making it informal & low key
Tip #8 Reduce Interview No-Shows*
with simple changes.

26. *No-Shows run at about 50%.
What a pain. Try:
- Building a personal connection
on the phone first
- Texting ‘good luck’ the day
before
- Offering 5pm spots
- Making it informal & low key
Tip #8 Reduce Interview No-Shows*
with simple changes.
(Oh, and not relying on
Internet Job Boards).

27. Tip #9 Prevent early staff loss with
simple steps that show they
matter*+

28. *Send a welcome card as soon as
they accept your offer.
Tip #9 Prevent early staff loss with
simple steps that show they
matter*+

29. *Send a welcome card as soon as
they accept your offer.
+Always get the boss to personally
say hello to the new starter on Day 1.
Tip #9 Prevent early staff loss with
simple steps that show they
matter*+

30. Regularly appreciate your staff
Tip #10

31. Regularly appreciate your staff
Tip #10
Care workers do an
amazing job. The more
you value them, the
more they will….

32. Regularly appreciate your staff
Tip #10
- Stay longer
- Recommend their friends to
join them
- Build your Employer Brand
in the local community

33. Making Recruitment MUCH easier!

34. Found these helpful? There are
lots more in my book*

35. *All Author Royalties are
donated to The Care
Workers Charity.
Found these helpful? There are
lots more in my book*

36. *All Author Royalties are
donated to The Care
Workers Charity.
Found these helpful? There are
lots more in my book*
Click below to learn more:
WWW.SAVINGSOCIALCARE.COM