Advertisement As A Social Phenomenon

Advertisement as a Social Phenomenon
Advertising is an important social phenomenon. Consumers are constantly confronted with advertisements in our daily lives. Seeing as how
advertising is such a large chunk of our daily lives, it can be assumed that it will have an affect on not only us as individuals but our society as a
whole. My question is "Are the affects doing more harmful than helpful?" As you yourself are a part of the body of consumers, you should take an
interest in this. Think about this for a second, have you ever watched a television commercial and immediately compared yourself to what you saw
on the screen? Do you feel lesser because you don't have what is being promoted? Do you feel bad about your features or about who you are in
comparison to the person you saw on the screen? In one day a person may see more than a thousand ads. They could be on television, in a magazine
or plastered on a billboard. All the while, people don't truly understand the effect these ads have on our society. Advertisers tend to toy with our fears,
desires, egos, self–worth, love and sexuality. Advertisers place new ideas into our heads, creating and intensifying the stereotypes of our lives. For
example, a condom company recently used a model painted up like a Jaguar with her arm covering her breasts standing in what appears to be a
jungle to promote their newest product. The jingle to that ads reads "Release your inner beast". This ad is in the November 2006 edition of
Cosmopolitan magazine. The company is an
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INTRODUCTION
The main purpose of any advert is to make the advertised product sell more. Therefore, any advertising producer will do everything possible to ensure
that he or she ends up with an effective advert. An effective advert in this context is one that will sell out a product or even services through fulfilling
promises made about it. For that reason, an effective advertising will have to adhere to the following characteristics. They include, creativity,
hard–hitting, memorable, clear, informative and distinctive (Dahl 167). It is through adherence to these features that some of the worldwide products
like Coca–cola have managed to stand out among others. This explains another fact about effective advertising, which is brand establishment. For
example, when an individual mentions the term beverage in any context, Coca–cola will be among the first things to pass through the minds of people.
This is because of the branding made about it through advertising.
Consequently, effective advertising can also be used to promote sales of inferior products (Hahn, Davis and Magill 141). On the other hand, for an
advertisement of a product or service to be effective as intended, the media and the format through which the advert is conveyed matters a lot. This is
because advertisement of some products can only be effective when they are conveyed either through print, some through television or even radio
broadcasts. Among the types of advertisements that advertisers use include,

Advertisement Analysis Report
This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of
electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The
report is focused on these basics in order to present a clear argument on how these advertisements can influence people's attitudes towards a certain
object or idea, and then analyze them carefully to discover if the message implied is successful or not. An important fact to keep in mind developing
this report is the appeal of the ads. The appeal refers to the argument that, in this case, the advertisement is presenting about a specific...show more
content...
At the top of every billboards there is the message, Change The Game. My Findings and comments: After analyzing all the ads I found that Pepsi
has actually developed a very good IMC campaign which can ultimately increase their sales. In the time of the world Cup fever, every people
would love to drink a Pepsi and think that I am in the part of changing the game. Moreover, the TVC message matches the positioning of the Brand
and it has convincingly contributed to match the Brand Image with the Brand Positioning. In essence, the ad perfectly hit the need of the target
audience. By drinking a Pepsi, every fan would think that they are drinking a beverage which Shakib used to drink. Thus they partially fulfill their
esteem need. Maggi masala: Maggi masala is a new product of Maggi Company, before magi masala there were ads of Maggi noodles and soup.
Here we are going to discuss about the ad of Maggi masala. TV commercial: The TVC shows that a little boy gets scholarship and journalists of many
newspapers come to their home to take photographs of that boy with his parents. Then his mother said about the secret of her son's merit that she cooks
with Maggi masala full of various types of vitamins. The objective of the commercial is to inform audience and customers about their new product. The
features the model talked about in the ad are various vitamins included iron, vitamin B etc. She informs audiences that to make sure the

Advertisements: Advantages and Disadvantages
Discuss the advantages and disadvantages of advertisements.
Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them.
Advertising is a multi–billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver
these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often
placed by an advertising agency on behalf of a company. An advertisement is a product and like every other product in the world, it has its pros and
cons.
Advertisements are used to sell products. Businesses advertise their products to...show more content...
This ability of advertisements to make people do something can also be a disadvantage. Advertisements can sometimes be so persuasive as to make
the viewers buy something that they may not actually need or may in fact be harmful to them. They achieve this by creating false impressions about
their products. A certain cigarette advertisement for example, may show that people who smoke a certain brand of cigarette are more successful than
others. This not only creates a false impression upon the viewers about success but also encourages them to smoke. This creation of false impressions
is very common in advertising. In fact, this creation of false impressions is what makes advertisements so influential in shaping a consumer.
Advertisements have also been known to play to certain stereotypes. They have, on occasions, downplayed people with certain physical attributes.
Only 'beautiful' people are employed to appear in advertisements for various products. Advertisement agencies hardly ever employ people of 'average
beauty'. Food commercials never have malnourished people. Energy drink advertisements always have athletic models taking part in sports. The
Marlboro Man is always a 'ruggedly handsome cowboy'. All these advertisements play to various stereotypes. These types of advertisement create the
impression that being normal and ordinary isn't good enough.
Another disadvantage of advertisement is the sheer

Reflection Paper On Advertising
The topic that I have chosen to reflect on for this assignment is one of the persuasion industries: advertising. I find this topic interesting because
there is almost no way to get away from ads, playing a huge role in everyone's lives around the world. Advertisements are everywhere. You see ads
on billboards, televisions, hear them on the radio, see them on people's clothes and many, many more places. People come across around 5,000 ads
a day. Advertisements are made by a business to increase their consumer profits. They push people to go buy a specific product or to visit their
business. The first advertisement agency was created by Volney Palmer in 1841. He was selling newspaper space for advertisers. The growth of his
establishment caused him to get a varying array of consumers. This company brought up brands such as Quaker Oaks, Ivory Soap, and many more.
Magazines almost relied on their advertisers for financial stability rather than consumers. Between the Civil war and World War I, advertisements
became more creative, expensive, and much larger. Francis Wayland Ayer founded the first full serviceadvertising agency called, N.W. Ayer and Sons,
after his father. Ayer specialized in campaign planning and location of ads in fitting media. While taking this class and learning the things I have
learned, my opinion has not changed much when it comes to advertising. Although I chose this topic to write about, I am actually not a fan of ads,
and I almost see them as bothersome. I do my best to try and avoid any types of ads. When I am listening to the radio or watching television, I will
turn the channel to something else so I do not have to watch or listen to the advertisements. Therefore, the ads that are disrupting my television
shows, music, and social media, I do not enjoy. My favorite types of ads are print or digital billboard ads. They are there if I want to read them, but if
not, I do not have to even look at them. My other favorite types of ads that usually get my attention are the more inappropriate, funny commercials.
When talking to my friends, which will be discussed in more detail below, they try and avoid ads, as well. This has to be upsetting for advertisers
knowing people try to get away

Advertising in the Media Essay
Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life–styles and a certain value orientation.
Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable
that it will affect our individualism and society as a whole. What are the effects of advertising today? Does television reinforce the mainstream ideology
of contemporary culture? How do they shape the society? Can the media help break the barriers of gender roles? Consumer minds' can be changed,
opinions molded. I believe advertising in the media today is slightly changing, however will not drastically change. The commercials and
advertisements...show more content...
Ads and commercials, with their images of cowboys, successful businessmen, construction workers, sophisticates in tuxedos, muscle men and others,
advertisements may seem to be flashing by casually. But they actually represent countless– if often unconscious– decisions by writers, advertisers,
producers, programmers and others about what men look like, say and even think. Men view magazine advertisements containing images of men that
varied in terms of how traditionally masculine versus neutral they were and whether the models were the same ate or much older than the viewers.
This suggests that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in
advertising. Several parts of relationships are viewed differently by the sexes. "Men view women as lower on the socioeconomic scale, while women
see the two genders as at equal level on the socioeconomic scale" (Melville and Cornish, 1993).
When studying the many different commercials these two commercials definitely supported the main type of male role in advertising. Coca–Cola ran
an ad in which at a certain time all of the women in an office rushed to the window to watch a construction worker take his shirt off and drink a Diet
Coke. Although he is undressing, the situation allows us to assume that he will not reach full nudity. Another good example opens with two women
sitting in a park eating

Essay about Internet Advertising
Internet Advertising
The November cover story for Newsweek was entitled "e–life" and the issue was dedicated to the many ways that the Internet is changing our lives
and work. While the changes have affected many industries and many jobs, one of the biggest changes in marketing and sales is the rapid and
unpredictable growth of Internet–based sales and advertising. Currently, many users benefit from the use of "free" email sites and Web–search portals,
all of which are funded by revenues from banner advertising. (Sadly for these advertisers, many are increasingly able to ignore this stimulus). All types
of businesses now want to reach an audience that is more consistently "logged on" to the Internet. If the Internet is where the...show more content...
The same surveys cited above indicate that spending falls into the following categories:
Percent of total advertising that is consumer–oriented: 30%
Percent that is financial services–oriented 22%
Percent that is computer–oriented 21%
Percent that is new media–oriented 7%
Percent that is telecommunications–oriented 7%[4]
This information indicates that consumer–goods companies are spending more than advertisers from any other field, and with computer–oriented sites
not included in the report, it makes the statistic all the more impressive: companies that want the mindshare of Internet users will need to spend more
or find more innovative ways to reach consumers.
The numbers presented above do nothing to help would–be advertisers know if their target audience is "wired." One way to gauge your company's
status in the market is to look at your competitors: thus, who in the consumer and electronics space is doing the advertising?

Most of the consumer–oriented ads come from the technology sites (the logical "early adopters" in this new medium). Nielsen//NetRatings ranked the
top advertisers having the most banner ad impressions. The top five from the last week of May, 1999 were: Microsoft, Amazon, Thunderstone,
CDNow, and LinkExchange.[5] Clearly, then, marketers in the non–technology areas such as groceries, toys, and banking will need to spend
significantly

Argumentative Essay On Advertising
Steamed Vegetables
The science behind advertising is something that is carefully crafted and a lot of thought research goes into it. When a company is trying to
promote their product they have to come up with an ad that sticks out and catches your attention long enough for you to consider buying their
product. One big factor they have to consider is who is the audience in particular they are trying to lure in. For example, if a sports drink company
was trying to appeal to boys they would probably show boys playing something like football tackling each other and getting muddy because football is
considered a male dominant sport and getting dirty and being tuff is just what is generally thought of when it comes to boys The best and most
effective type of advertising is the one that appeals to emotions because it is the visual part of the ad that makes you react on instinct. In the
advertisement that I chose, the Bonduelle Food Service company is a company that predominantly sells vegetables. Like any food company out there
they want to capture your attention and they want you to choose their food because it is the best and you will not find their product elsewhere. By
taking a look at their ad, I'm immediately drawn in by their choice to use vegetables as if they were performing a regular human task. The texture and
colors used in the advertisement makes me consider that they have perhaps have the best, clean, and maybe even softest vegetables. This is one good
example of

Advertising Has A Impact On Society Essay
Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed
everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading
throughout the world. Today's society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a
medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy.
Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive
effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and
their company, and the world as a whole.
Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the
consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not
advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical,
commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good
that

Introduction: In these days advertising has a variety of ways to expose any new product . Such as T.V commercials , street ads , radio , websites ,
newspapers , and so on .. . But , with the advance of advertising , people tend to be superficial or unaware about what being exposed to them .
However , that is not people mistake because some companies conceal their backwards when displaying their products . For that reason , people should
be more aware about what happening and know how to react to that action . Literature review : Nowadays advertisement has many methods to approach
their customers' interest . But, do company which made...show more content...
Research questions,hypotheses, and variables : How advertisement affect people ? First,some companies employee professional marketer to make
people convinced about their product which means that companies pay to impact people in many ways . According to Markman(2010) , these
ways are related to people emotional response . Also, linking their product to a positive situation .To demonstrate, one of the advertisement shows
that someone is using their product on a sunny day , nice weather , and displays that this person is happy , Which means overall they try to
persuade you that it was a good experiment . Second , some companies use celebrity name and picture to make their product more famous and
likeable to people .For instance, like Pepsi Cola , which put the picture of the most famous and loved athlete among people who 's name is Messi
or many new perfumes are related to famous singer or actress .Finally , Some companies use deceptive ads on the street to attract their customers .
For example , Macdonalds ads which displays an attractive picture of a Hamburger which is not the same they serve to people . Do all companies
have the same purpose to make people buy their product ? No, not all companies manipulate people to

Advertisements Essay
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are
nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to
get the advertisements to work on consumers. Many people don't realize how effective ads really are. One example is an advertisement for High
Definition Television from Samsung. It appears in an issue of EntertainmentWeekly, a very popular magazine concerning movies, music, books, and
other various media. The magazine would appeal to almost anyone, from a fifteen–year–old movie addict to a sixty–five–year–old soap opera lover.
Therefore the ad...show more content...
In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader. Jeffrey Schrank's "The Language of Advertising
Claims" explains wonderfully the most common techniques that advertisers use in their ads. In the advertisement for the High Definition Television by
Samsung, three of Jeffrey Schrank's techniques are used: the "Weasel" claim, the "Unfinished" claim, and the "Vague" claim.
The claim that is most apparent is the "Weasel" claim. A weasel word is one that appears to be pretty significant and meaningful but if analyzed
further really don't mean much at all (Shrank par. 9). The High Definition Television advertisement claims that it as a flat screen that is "virtually
distortion and glare free" (Entertainment Weekly). The ad doesn't say that the TV has no distortion or glare. Instead what is says really has no meaning
since virtually can be interpreted in many different ways. The ad does give the impression, though, that the television has no distortion or glare.
Another claim that is used is the "Unfinished" one (Shrank par. 10). An example of that in this television advertisement is when it says that the picture
on these TV's is "bolder, brighter and more exciting" (Entertainment Weekly). It doesn't, though, say

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of
consumers. Different media have been used for advertising products such as news papers, magazines and radio. Television however occupies an
important place of products due to its extensive spread worldwide. In addition, television plays an important role on changing the consumer behavior
and also provides new patterns for consumption.
The present context of business organization is situated in increasingly complex, uncertain, and dynamic business environments with multiple realities
based on...show more content...
For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so because it must be determined, in most cases, before
production units could be arrived at while production units will in turn affect material purchases. However, taking decision on sales is the most
difficult tasks facing many business executives. This is because it is difficult to predict, estimate or determine with accuracy, potential customers'
demands as they are uncontrollable factors external to an organization. Considering, therefore, the importance of sales on business survival and the
connection between customers and sales, it is expedient for organizations to engage in programmes that can influence consumers' decision to purchase
its products. This is where advertising is relevant. Advertising is a subset of promotion mix which is one of the 4ps in the marketing mix i.e. product,
price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a
potential consumer to take eventual purchase decision.
Advertising has not only become an integral part of our society and economic system, but also grown over the years to assume tremendous proportions
both as a business activity and as a social phenomenon. It has affected not only the business

TV Advertising Essay
TV Advertising
Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on
the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised.
Advertising occurs even in the packaging of a product. From the colors the manufacturer chooses to use on the wrapping, to the multi–million dollar
expense of television, everyone is influenced by advertising. One of the most powerful forms of advertising is in the advent of television. Since its
inception, advertisers have viewed television as their most powerful tool. Television provides an excellent avenue for companies...show more content...
Television has the advantage of airing an advertisement at a particular time of the day or during a specific program to gain the attention of a
specific target audience. For instance, a morning cartoon show will break for commercials advertising toys, games, and certain breakfast cereals
targeted at children, while a daytime soap opera will target women with advertisements of household cleaners, hair products, and other beauty
supplies designed to "help" (Wrighter1) them look and feel more beautiful. "Mc Donald's success can be traced to [this] precision of advertising"
(Solomon 334). Instead of a standard advertisement for everyone, they have different ads for "different age groups, different classes, even different
races" (Solomon 334). They have Ronald McDonald and his friends advertisements for children, "hip and happy adolescents singing dancing and
cavorting together" (Solomon 334), for the teenage ads and for the older audience, there is the "Mac Tonight" ads or the new "Arch
Deluxe" hamburger that is being advertised as the "adult" hamburger.
Airing advertisements at specific times enables the promoter to match the ad to the viewer. Even though attempts are made to match the ad with the
audience, many feel this should be regulated even more. "All major media organizations need advertising to exist; that's how they pay their

Essay about The Power of Advertising
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a
form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or
service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people's habits,
creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt
his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society. In the business market, the main and
...show more content...
The problem of such purchasing is that the natural satisfaction of needs is replaced by the artificial. A good example is the marketing of milk
products in the Third World. In the 1970s the multinational food company Nestle advertised powdered milk for babies as an alternative to breast
feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive image of development, modernity and technology
that businessman projected to mothers. In this case, however, the results were tragic, because the product required sanitary conditions that were not
available in those times. Therefore, many infants who were fed in this way faced illness and even death. Far from offering a diversity of choices for
the satisfaction of needs, advertisement offers only one message: "purchase a commodity." Since advertising must create new demand, it must also
continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not
reach that point. Mander writes that "the goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our fears,
insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of
commercials, and as slaves, do as they please. This is the reason for its existences,

Analysis of Commercial Advertisement
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It
is one of the most popular methods to attract customer and provide them information about their products or services.
Here we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made.
We have heard a very common slogan named as "RedBulls Gives You Wings". It is the very popular television advertisement of RedBulls energy drink
with many advertisement prints and different characters. We have seen the advertisement in which a bird pisses on a man and after that man took out a
RedBull energy drink from...show more content...
Red Bull Origin :: Energy Drink :: Red Bull.")
Market share and strategy – RedBull had dominated the market of energy drinks all over the world. Its main mission is to provide an energy drink
made with natural ingredients which provide energy to man, women or children in their day to day life. It provides instant energy which helps
college students or working people to maintain their energy and keep doing their work with full enthusiastic way.The Red Bull brand had created a
great impact on the mind of its customers by its product results and pricing strategies which make it a larger energy drink on the market.("The Top 15
Energy Drink Brands.") RedBull is also different from other energy drinks that it uses half the quantity of caffeine and sugar than any other
competitors energy drink. RedBull had produced many advertisementsas TV commercials and also increases their sales with the help of magazines,
internet and billboard advertising. Advertisements in magazines are limited because there are only few magazines which suits to publish RedBull
advertisements in them. Internet advertising will gain the response of the particular audience as it truly depends on people using online services.
Billboard advertising is also a very good method for attracting customers, but it should be placed at the places

Evaluation of an Advertisement Essay
Evaluation of an Advertisement
Advertising is to persuade people to buy their product or in this case encouraging people to send money to help its charity. However to persuade
people isn't that easy, you have to use the correct wording, and things such as power of three, alliteration in order to persuade that customer/person. In
this advertisement many of these things are used. They really make you want to send a donation. They make you feel really sorry for those children in
Africa, Kenya and Uganda.
In the 1st paragraph they use of three "poverty, hunger and malnutrition" these three words a summary of what is East Africa. "You might think
nothing will change", this is short sentence suggesting...show more content...
They make you think about how fortunate we are. They make you feel guilty in some way.
Livestock development leads to people development and passing on the gift is all about how we can help. They simply say that sending animals
and other helpful things can really make a difference to these people lives, and this is what generous people want to do. It say's " To be able to
help where once you could only receive it restores dignity, a sense of self worth, and a fundamental change in your perspective on life itself". It is
persuading by making think that if we support the cause we will feel good inside because you helping deprived people. In Education and
Development they are putting the reader into the position of someone in Africa. They are asking us how would you feel. This really makes you think
about those people that have no choice. "In what we call the 'developed world' we have so much choice set out before us". They make us realize that
they are absolutely wright. "Goods ranging from food to computers, that we hardly imagine what it is like to have no choice".
"If you are poor, you have no choice"
"If you are poor, your future looks bleak"
"If you are poor, you may lose hope"
These phrases are very strong and really hurt us inside, they have several example of "If you are poorГўв‚¬В¦.." because this shows that if you are poor

you lose a lot

Persuasive Advertising
As stated in this statement marketing is often understood to make people buy things that they don't need, want and can't afford. Marketing does take
a big part in why people buy things, but the one thing that it doesn't do is force people to buy a product. In fact, it is illegal for salespeople to
mislead people into buying a product or service. I am going to focus on the advertising in marketing as the amount a product is advertised in the media
is going to drive and individual to make a purchase.
What one person needs, another person doesn't, but if a person needs a certain product they are going to buy it whatever the cost or how much it is
advertised. It is unfair to say marketing is all to blame, the individual's personality and...show more content...
On the other hand sales promotions can save consumer a lot of money if they buy products in bulk whilst the product is on promotion such as offers
like 3 bottles of wine for ВЈ10 with a long life.
Shock appeal is often used in the hair and beauty industry to advertise their new product on the market. These companies portray how nice a
product looks on a model when in fact the products won't look the same on most consumers. Companies advertise their product as the best on the
market, showing how good it looks on a glamorous model used. One thing the company doesn't advertise, for example when a company is
advertising mascara is that the model will be wearing false eyelash inserts thus making the public buy the mascara thinking their natural eyelashes
will look as fabulous by using this product. Big brands use celebrities to promote their products which will see an increase in sales through people
buying the product following their celebrity idol. This could be seen as unethical as it's making the public buy a product they don't necessarily need
but think it must be good if a certain celebrity is using the product. L'Oreal uses shock appeal and celebrity endorsement to maximise their sales.
Cheryl Cole a very popular celebrity was used in a television advert and actually appeared on the can of volumising hairspray. Aimed

Essay on Advertising Through Social Media
In today's business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries
and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking
sites such as Facebook and Twitter, but as defined by the Merriam–Webster dictionary, social media are "forms of electronic communication (as Web
sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and
other content (as videos)." The rise of these online communities has given companies an opportunity to engage in conversations with their customers.
This in...show more content...
The combination of these social networking efforts resulted in approximately 2,000 Facebook fans and 15,000 views on YouTube. Within a couple
of weeks Toyota experienced an increase in sales, especially in their Sienna model (Taylor, 258). Toyota is a clear example of a company facing
both a financial and reputation crisis that with the help of social media was able to regain some of their lost sales as well as their trust amongst its
costumers. Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for
several companies. Authors Chung and Austria examine in their article Social Media Gratification and Attitude towards Social Media marketing
Messages, the effect that this phenomenon has had on online shopping value: "According to the "2010 Social Media Report" from ForeSee results,
69% of online shoppers use social media. Fifty–six percent of shoppers indicate that they visit e–retail websites on a social networking site and that
website visiting affects consumer purchase intention" (?). Costumers find it convenient to visit a company's Website after seeing an ad in any popular
social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social
Media has not only had a positive financial impact on a company, but as it rapidly grows it has now

Essay on Advertising to Children
They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and
companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in
every kid's life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly
effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly
brainwashes them and promotes unhealthy life choices. Companies, like Disney, have been developing their advertisement strategies...show more
content...
The fact that the company would want a slender mascot as opposed to an overweight one is ironic. This shows that even before the fast food industry
was put on blast like it is in today's culture, they already were aware of the correlation between unhealthy weight and fast food. The success of the
McDonald's Corporation that is still held today reflects on the early marketing works of Kroc.
Marketing styles is not the only element Ray Kroc and Walt Disney can be linked through. Both of these entrepreneurs changed American culture
through their businesses and set building blocks for the industry. Although they were influential, marketing to kids can be turned into a form of
brainwashing. Thousands of children get hooked on fast food and other products that are unhealthy. Once hooked at a young age, these children grow
up never changing their habits. This leads to dangerous lifestyles and the amount of obesity that is in our society. But is taste and familiarity the only
factors kids are hooked on fast food? Have you ever noticed that McDonald's is the only carrier of Disney products as toys in the Happy Meal? Kroc
and Disney grew up together and had similar ambitions, which led to their empires helping one another out. (Schlosser 184). Staying friendly with

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