When taking steps to hire an SEM Specialist, you should have a clear understanding of your business needs and the type of SEM you’ll be seeking to meet those needs. You can start the process by answering these five questions:
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What Are the Questions To Ask Before Hiring A Search Engine Marketing Specialist.pdf
1. What Are the Questions
To Ask Before Hiring A
Search Engine Marketing
Specialist?
Does the position require the SEM
specialist to work on strategy?
Is the role strictly technical in nature or
will the Search Engine Marketing
specialist be working on content as
well?
Does the position require SEM
specialists to have any kind of
certification? If so, what would they be?
Would the SEM expert be required to
work on social media and display ads
and content, or just conduct a local
search?
Does the job role require
the candidate to face the
client?
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GS-TO-LOOK-OUT-WHEN-HIRING-NEXT-
SEM-SPECIALIST/
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