2. Fairytales
The princess was always --
beautiful
with long flowing hair and
a dainty little waist,
always succeeded in getting her man
and
living happily ever after in the end
3. Adorno and Hokheimer Point of
View
the society lose its capacity to nourish
true freedom and Individuality – as well
as the ability to represent the real
conditions of existence.
the modern cultural industry produces
standardized goods to satisfy the larger
need of the capitalist economy.
4. of View
that the media--advertisements, movies,
radio broadcasts--are essentially propaganda
used to maintain society’s state of false
consciousness; this propaganda hide the
reality of domination and oppression of the
masses under capitalism.
“culture industry”, by trying to satisfy the
demands of the capitalist economy, deceives
the masses, homogenizes culture, and creates
false needs.
5. Snow White and
the Seven Dwarfs
Snow White’s life with the
dwarves as important to her
education as a submissive
female who learns lessons of
service, selflessness, and
domesticity.
6. Marxist Theory Seeing society as a class
struggle.
• The role of the dwarves is
similar to that of the
peasant classes in that it
echoes the value of hard
work and solidarity needed
for survival. These dwarves
support the fairytale’s social
order.
7. Cinderella• Cinderella has no wealth and
her only hope is to marry the
prince.
• Class structure with Cinderella
(poor) who does all the work,
Step Sisters (middle class) who
yearn to marry the rich
prince, prince (wealthy) who
controls the power in the
kingdom decides who he will
marry.
8. Thesis: Women are dominated by
men and thus are stereotyped.
Typically male authors include a
gender bias in their writing that
demeans women.
Characteristics:
• Male characters are
strong/dominant and female
characters are weak/passive.
• Negative stereotypes regarding
women and sexuality.
• Women striving to survive in a
male-dominated society.
• Power struggle between men and
women.
9. Aladin
• Girls uses as a passive
learner.
• she stands there looking
sexy and being passive, he
fights actively.
10. Sleeping Beauty
• More than half of the cast
with names and speaking
parts are female
• She’s singing, he creeps up,
is physically too close, joins
in, then spooks her until she
sees how hot he is.